Top Global Retail Campaigns that made it Big!

ReTales – Top Retail

Campaigns that made it

big!

Mi Pista

Nike

Promoting their shoes FC 247, Nike launches

Mi Pista, meaning my court in Spanish, to provide

soccer to the streets of Madrid as and when they

feel like it- anytime, anywhere. On request, laser

projected pop-up Football fields enable kids to play

their perfect game of football while they try on the

swanky Nike shoes.

Campaign Highlights

• 200K views with no media investment

• 100+ requests to repeat initiative in other

countries

• 5.5 million people reached through social media

http://vimeo.com/67984968

Small Scene Central Station

IKEA

IKEA thinks out of the box with a small scene in a

central station campaign. The campaign rolled out

in a fairly large central station and invited

passengers to participate in the public theatre as

part of the live IKEA flat catalogue. Fans across the

globe throw in opinions to vote the next IKEA flat

scene. Small Scenes. Big results.

Campaign Highlights

• 53K active users per week

• 1.4 million viewers

http://www.k2.pl/konkurs/IKEA_mala_scena/in

dex_en.html

Extra Cold Beer

Castle Lite

Introducing you to the extra refreshing psychic beer

experience. Launching the Extra Cold Mind Reader

Campaign, brain spontaneous activity mostly of

thoughts and emotion of beer lovers were recorded

for a short period of time to trigger an automated

beer pour. The logic was simple. More focus. More

extra cold beer

Campaign Highlights

• 100 litres of beer in one night with power of

thought

• 1st Beer Innovation

http://awards.hellocomputer.com/mindreader/li

ve-event/index.html

Game of the Goose

Louis Vuitton

The Golden goose comes to your town with Louis

Vuitton Game of the Goose Campaign. Enter the

enchanting world of gifts and goodies with this

Golden Eggs and Snakes & Ladder, the lucky

goose gets to wheel around beautiful Louis Vuitton

luxury handbags and get wrapped up feeling gifty in

a gift box. Indeed a crisp, but unique way to

catalogue your products.

Campaign Highlights

• 5400 views

• 50,000 to 100,000 downloads

https://www.youtube.com/watch?v=m0h1ijKx6ek

Freya Deco Interactive Ad

Freya

A print ad holds the key to an entire diverse range of

bras. Surprised? Introducing the Freya Decorative

Campaign. By scanning the QR code on the print ad,

customers brought print ads life where augmented

reality helped them choose from a wide range of

products. The perfect example of how small doors can

lead to big results with a simply key to the solution.

Campaign Highlights

• Over 6,200 QR codes scanned

• 950 competitive entries

http://www.thinkwithgoogle.com/campaigns/freya-freya-deco-interactive-ad.html

Fakka Currency

Vodafone

We have all struggled short of change at a grocery

story. Vodafone Eygpt added value to change by

utilizing this situation by introducing Vodafone

prepaid cards instead of small change available in

small business shops. A new currency Fakka

meaning small change was also introduced. Fakka

recharge cards soon turned into an everyday

household item

Campaign Highlights

• 7% increase in Vodafone revenue

• 10% steady increase of Fakka

• More than 46,000 telco vodaphone outlets

https://www.jwt.com/cairo/work/fakka/

Digital Storefront

Ebay & Rebecca Minkoff

Fashion trends are making best use of the digital

world by taking fashion to the future. Rebecca

Minkoff partnered with Ebay to make use of

advanced technology that resembles a giant LCD

screen placed in front of the store. Customers can

swipe, choose fashion favourites and purchase

through Paypal. Providing window shopping a whole

new meaning, this campaign is perfect for the

always-busy person who has no time for human

interaction or too many products.

http://fashionista.com/2013/11/rebecca-minkoff-and-

toms-open-up-digital-storefronts

Kraft Id Gum Campaign

Id Gum

Art can make all the difference sometimes. Id Gum

Campaign gives its indecisive audience more to do

every single time they chew. Once you have

collected more than 17 gums, you receive access

to the artcade ( Art arcade). Teens can scan unique

pack art from mobiles to get access to several

mobile games that include outfit the trend hungry

Dinosaurs before it goes extinct. We warn you, this

can get quite addictive

Campaign Highlights

• 20,000 hours spent interactive with gum

• 10 M Id Gums purchased

http://worldsbestcasestudies.com/consumer-goods/fmcg/kraft-id-gum/

MCD Happy Table

Mcdonalds

Kids usually pick up whatever is closest to them to

create anything that they imagine it to be. MCD’s

happy table brings a smile on to kids’ faces with the

Happy Table campaign. By holding the mobile over

the table, kids enter the magical world of MCD land

to zip around collecting burgers and apple lie to

organize a party at MCD land.

Campaign Highlights

• Development of new games like battle ship

• More than 75,000 happy kids

https://www.youtube.com/watch?v=c6ATOgEcR1U

Virtual Try On

Ditto

Optical clinics can be frustrating with store

assistants asking you several questions, inability to

see yourself through dark glasses or a limited set of

frames. The 3D virtual ditto campaign gives license

to optical style enthusiasts to create a video (Ditto)

of your face using a convenient webcam to virtually

try on glasses for a 180 degrees view. How cool is

that? You can even ask friends to advice, ask

stylists and explore galore!

Campaign Highlights

• 50,000 dittos launched

http://www.thinkwithgoogle.com/campaigns/dittocom-3d-virtual-try-on-for-designer-eyewear.html

Our Food. Your Ques.

MCD

To answer criticism across the globe for the quality

perceptions, MCD launched ‘Your questions, we

answer campaign’ asking Canadians to ask them

anything about their food. By opening up and letting

them in, MCD listened to questions and honestly

answered through real time through videos, public

platforms including metros and anywhere people

have most access to. great transparent pathway to

change perspectives and opinions to transform the

way people feel about

Campaign Highlights

• 20,000 questions answered• 40 M views• Increase in brand trust score

http://yourquestions.mcdonalds.ca/

Fuel Band

Nike

Nike Fuel Band is the fuel band which tracks

everything that you do. A motivational fuel metric

that tracks every movement, step, time and every

calorie burned. The band turns red to yellow and

green to celebrate reaching your goal. Nike fuel is a

way to gauge daily activities and lets you compete

with anybody, no matter who they are.

https://www.youtube.com/watch?v=W8xMurdO4Tk

Colour forecast

Pimkie

Stared at your closet not knowing what to wear?

Pimkie Colour Forcast sets the trend in fashion with

this innovative campaign. This digital campaign

enables you to observe in real time hues people

across the globe and especially in fashion capitals

Paris, Milan and Antwerp are wearing today. Keep

yourself abreast with the latest trends, fashionistas

and everywhere that you need to know about in the

world of style and fashion

http://www.pimkiecolorforecast.com/

Coach from Above

Coach Shoes

Getting global isn’t all that tough these days. With

the coach from above campaign fans are

encouraged to share their perspectives of coach

shoes with a hastag #coachfromabove on twitter

and Instagram. As an incentive customers were

awarded by featuring on the company gallery or

maps. A great outlet for women to get funky with

style by sharing their ‘soles’ !

Campaign Highlights

• 600 users in 8 weeks on Instagram• Campaign overflowed to FB & Pinterest

http://coachfromabove.coach.com/

If Enemies were Friends

Jack & Jones

A digital Campaign that asks its fans which two

enemies they would like to see as friends.

Using the hashtag #shouldbefriends, we found the

wacky permutation and combinations of various

enemies including ex-girlfriends, youtube and

buffering, who audience felt should have been

friends. The campaign lasted for a day, but the

impact remained for long later.

Campaign Highlights

•1127 tweets

•514 brand mentions

•101 retweets

•102146 impressions

https://www.youtube.com/watch?v=T5pRuAMSke8

Sainzbury Food Rescue

Sainzbury

Every single one of us hates throwing food and the

guilt that comes with it. It’s almost like a bad habit.

Sainsbury teams with Google to launch the ‘Food

Rescue’ Campaign that provides its audiences

interesting recipes that can be made with food that

would otherwise go wasted. A great solution to help

people make haste out of waste and at the same

time save money too!

http://www.b-reel.com/projects/digital/case/617/food-rescue

My Starbucks

Starbucks

Starbucks likes to believe in the phrase ‘for the

people, by the people’. My stars Bucks is a

campaign that asks its fans what their Starbucks

idea is to make experiences better. The idea may

range from a recipe, feedback or an unrelated

revolutionary idea. This digital online community

ensures that the brand is exactly what their fans

expect from them.

http://mystarbucksidea.force.com/

Social Catalogue

IKEA Norway

A neat way to ensure that your fans are sharing

your content. IKEA Norway decided to go social

with its catalogue by asking its fans to snap a

photograph of their favourite pieces of furniture and

hashtag this snap on social media to win it. A smart,

direct campaign that is fun and serves the

catalogue dispersion purpose.

http://www.digitalbuzzblog.com/ikea-the-social-

catalogue-campaign/

First Track Alarm Clock

Helly Hanson

A digital alarm clock that wakes you depending on

the climate at that moment. In this particular

instance, skiers woke up earlier if it snowed to

catch the track early with the help of the alarm clock

or woke up at a late time if there was no snow. All

they had to do is to provide two timings to the alarm

as per convenience to get the well-deserved sleep-

in that you need.

http://www.digitalbuzzblog.com/helly-hansen-first-tracks-powder-alarm-clock-app/

Score a Beer

Amstel

Sometimes, we all need to pause and contemplate

the good things. Amstel Beer decided installed the

first vending machine that gifts you a free can of

beer, provided you remain idle for three minutes.

Because we all need that inspiration to declutter

our brains and do nothing to create the

extraordinary. Do nothing, score a beer! How

simple is that?

http://www.digitalbuzzblog.com/amstel-beer-the-take-a-pause-vending-machine/

Polo-Tech Tee

Ralph Lauren

Wearable technology cannot be possible right? It is.

Imagine your body’s full potential and limits

measure by your biometric work out wear, directly

to your phone or tablet, designed to give you a

healthier, better informed life? This is definitely the

future of fashion technology!

http://www.digitalbuzzblog.com/ralph-lauren-introducing-the-polo-tech-shirt/

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