Top 5 Brands on @DaveKerpen, CEO, @LikeableMedia Author of @likeablebook June 2011
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Top 5 Brands on
@DaveKerpen, CEO, @LikeableMedia
Author of @likeablebookJune 2011
1. VEVO
Lesson: Authentically engage with celebrities. With much larger followings than most brands, celebrities can easily influence your brand and follower count on
Twitter.
2. Taco Bell
Lessons: Don’t take yourself so seriously on Twitter. Accelerate the positive comments and embrace the
negative ones.
3. Delta
Lesson: If your customers use your product or service outside of business hours, figure out a way to be
responsive on Twitter whenever they are in need of help.
4. Dunkin Donuts
Lesson: Not every brand can be quite as much fun on Twitter as Dunkin Donuts, but we can all learn to lighten up a little, ask questions and give away
prizes.
5. Cisco Systems
Lesson: Find relevant Twitter chats to participate in using hashtags. Consider starting and hosting your
own Twitter chat on a regular basis.
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