Top 7 Lead Gen Form A/B Tests: How to use A/B tests to increase form fills Presented live July 15, 2010 Featuring Natalie Myers Senior Reporter, WhichTestWon.com.
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Top 7 Lead Gen Form A/B Tests:How to use A/B tests to increase form fills
Presented live July 15, 2010Featuring Natalie Myers Senior Reporter, WhichTestWon.com
Plus Guest Star: Chris GowardWiderFunnel Marketing Inc.
7 More Suggested Form Tests1. Wording of form questions2. Multiple response channels (phone and form)3. Single vs. multi-column form 4. Required vs. non-required fields 5. Benefit copy next to the form6. Button above the fold7. (Readable) Offer thumbnails
Anne’s Favorite Forms Book: Web Form Design: Filling in the
Blanks by Luke Wroblewski
1. If possible, measure beyond the “Submit”
2. Make sure you get enough traffic for conclusive results
3. Always use Controlled testing and NOT the “before and after” method
4. Don’t test other pages in the funnel at the same time (unless you’re an expert)