TOP 50 1 2 3 4 5 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 27 39 28 40 29 41 30 42 31 43 32 44 33 45 34 46 35 47 36 48 37 49 38 50 6 TOP 10 BRANDS Banks comprise 24 percent of the total number of brands in the Top 50 US $6,373 Mil. US $6,153 Mil. US $5,882 Mil. US$2,145 Mil. US$2,042 Mil. US$1,939 Mil. US$1,767 Mil. US$1,669 Mil. US$9,918 Mil. US $8,285 Mil. 24% 11 CATEGORIES BIGGEST CATEGORY 12 Brands Banks 8 Brands Real Estate 7 Brands Personal Care 4 Brands 1 Brand 2 Brands Retail Airlines Soft Drinks 7 Brands Tobacco 4 Brands Food & Dairy 3 Brands 1 Brand 1 Brand Telecom Providers Entertainment Home Care 1% 1% <1% 2% 13% 5% 2% 5% 23% 5% 43% % of Total Value of BrandZ™ Top 50 Most Valuable Indonesian Brands FMCG BRANDS LEAD BRAND CONTRIBUTION The top names in the ranking for Brand Contribution are led by household names in food, drink and personal care. www.brandz.com 5 4 5 4 5 5 4 5 5 5 Brand Contribution (BC) measures the influence of brand alone on earnings, on a 1-to-5 scale, 5 highest Compiled by GroupM. Historic sources: eMarketer, Portio Research, comScore, Akamai US $402 Mil. US $1,039 Mil. US $110 Mil. US $659 Mil. US $949 Mil. US $354 Mil. US $1,767 Mil. US $5,882 Mil. US $267 Mil. US $484 Mil. The average innovation score for brands in the Indonesian Top 50 is 103. ‘Sets trends’ score 139 120 119 119 116 116 INNOVATION DRIVES SUCCESS The top six brands indexed according to consumer perceptions that they ‘set trends’ are from five different sectors. BRICKS-AND-MORTAR RETAILERS MAKE STRONG SHOWING HUGE DIGITAL POTENTIAL AS INTERNET PENETRATION GROWS Brand Value US $2,145 Mil. 6 26 Brand Value US $461 Mil. 23 Brand Value US $398 Mil. 26 Brand Value US $323 Mil. 30 Internet Penetration 2012 2013 2014 2015 (est.) 24% 29% 33% 36% 2012 2013 2014 2015 Smartphone Penetration 10.6% 17% 24% 29%