Top 5 Takeaways from our Optimizing Enrollment Management Operations Webinar
May 20, 2015
Top 5 Takeaways from our Optimizing Enrollment Management Operations Webinar
Takeaway #1: Everyone defines what’s included in “enrollment management” differently
100%
88%
82% 59%
47% 41%
35%
29%
24%
18%
12%
6%
Admissions EM Communications
Enrollment research/ analytics Financial Aid/ Scholarships
EM Marketing Admissions Processing
Registrar Transfer student services
International visa processing Orientation/ pre-enrollment
Retention Veterans Services
Student Employment Other
International student services Online student services
Bursar/ Student Accounting FY/FT student programs Public/ Media Relations
Academic Advising Institutional Research
University Marketing Student Affairs
Career Preparation/ Services University Communications
Departments Within Central Enrollment Management Unit
177,609 Purchased Names
• 7% return from purchased names
• 80% of all inquiries are natural 43,502 Inquiries
• 34% return from inquiries • 35% stealth applicants 14,145
Applicants
• 68% acceptance rate 11,437 AdmiDed
• 29% yield • 6% summer melt 3,483
Enrolled
1% return
Takeaway #2: Know the ROI of your enrollment funnel. Here’s what we see, on average:
Takeaway #3: Make sure you’re investing budget in the right areas. Here’s what we see, on average:
$0
$46,309
$81,000
$149,682
$200,000
$245,000
$282,803
$1,854,255
Other Expenses
International Recruitment
Vendor/ Consultant Spend
On-Campus Recruitment
Admissions Processing/ Operations
Off-Campus Recruitment
Marketing/ Communications
Overall Budget
Composition of EM Budget (Median)
Takeaway #4: Know your cost to recruit an inquiry, applicant, and enrolled student. Here’s what we see, on average:
$142 $374
$2,464
$102 $343
$1,476
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
Cost per Inquiry Cost per Applicant Cost per Enrollee
Cost to Recruit a Student
Mean
Median
Takeaway #5: Know how your operations budget breaks down. Here’s what we see, on average:
$249,768
$200,000
6 5
5
10
15
20
25
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
Paperless Mixed
Ope
ratio
ns S
taff
Ope
ratio
ns B
udge
t
Operating Budget and Staff by Business Process
Admissions Processing/ Operations Budget Operations Staff
Want more?
Download the recording of the full
webinar at http://bit.ly/top5oeo