Top 5 reasons businesses are invisible online

Top 5 Reasons Business Are

Invisible Online

http://www.internetworldstats.com/am/us.htm

44.1%

50.1%

58.0% 59.2%

68.8% 68.1% 70.2%72.5% 74.1%

77.3%

2000 2001 2002 2003 2004 2005 2007 2008 2009 2010

% of U.S. Population Using Internet

Most Popular

Websites on the

Internet

www.Alexa.com

January 25, 2011

Consider the following:According to Google, 73% of all searches are related to local content in one

way or another

For every dollar spent on the Internet, five are spent offline on products and

services that were influenced by online research - MIT Technology Review

ComScore states that 43% of Internet users are searching for local

merchants when considering making a purchase

91% of U.S. Internet users do comparison shopping and research online

and of that group 51% explicitly characterize themselves as “shop

online, purchase offline”

Search Engine Optimization (SEO)

SEO is the process of improving the visibility of a website or a web

page in search engines via the "natural" or un-paid ("organic" or

"algorithmic") search results – Wikipedia

This is all based on Keywords and Phrases

Organic Search Results

Paid Results

Organic Results

Google Places (Lettered Push Pins)

What makes SEO work?

1. Credible Inbound Links

2. Keywords & Phrases

3. Functional Domain Name

4. Page Content

5. Website Traffic

1 - Ignore Keywords and Phrases Your

Customers Search to Find You

Keywords

Keywords allow Search Engines to identify

the most important content within a website

Foundation of SEO in website code:

• Title Tags

• Description Tags

• Keyword Tags Title Tags

Description Tags

Domain Names with Keywords

Think like a computer!

Effective Domain Names

Ineffective Domain Names

Traffic

The more traffic you have to your own site, the higher it ranks

Must reflect the Keywords

you want found

Sufficient Quantity to show

search engines site is

credible

Pictures and Videos show

variety and credibility

Fresh and consistent

content greatly improves

SEO

2 - Never Develop Inbound Links to Your Website

Credible Inbound Links

Inbound Links are links pointing

to your web site coming from

other websites in the World Wide

Web

All inbound links are not created

equal in the eyes of Search

Engines

Some links are more valuable than

others based on the PageRank of

the website the link comes from

Inbound Link = A TestimonialIn the most simple sense, an inbound link indicates who is

paying attention to that page

http://ezinearticles.com/?In-Depth-Backlinks---Backlinks-Explained&id=5139236

3 - Don’t Claim Listings in Online

Business Directories

Business Directories Influence SEO

The more times your business shows up in online

business directories, the more relevant your business

appears in the eyes of Google, Yahoo, and Bing

4 - Failure To Utilize Social Media

Approaching 600 million active users

50% of active users log on every day

Average user has 130 friends

Average user is connected to 80 pages, groups and events

Average user creates 90 pieces of content each month

http://www.facebook.com/press/info.php?statistics

146,591,880 Facebook Users in the United States

47 % of US Population on Facebook

http://www.internetworldstats.com/stats26.htm

Source: gold.insidenetwork.com/facebook

144,200,000 Viewers

Over 2 Billion Views a day

Average Person spends 15 minutes on YouTube Every Day

Hundreds of Millions of videos are watched on mobile

devices every day

3 Million People are connected on auto-sharing with at least

1 Social Network

http://www.digitalbuzzblog.com/infographic-youtube-statistics-facts-figures/ - Comscore.com October 2010

Twitter is a website, enabling its users to send and read messages

called tweets

Tweets are text-based posts of up to 140 characters displayed on

the user's profile page

Tweets are publicly visible by default

Users may subscribe to other users' tweets—this is known

as following and subscribers are known as followers

"There's a List for That". blog.twitter.com. October 30, 2009. Retrieved February 1, 2010.[7]

190 Million Registered Users

65 Millions ‗Tweets‘ per day

31% of users follow a business

7,800,000 + Business Recommendations per month

Tweetreports.com August 2010

LinkedIn is a business-oriented social networking site mainly

used for professional networking

21.4 million monthly unique U.S. visitors and 47.6 million

globally - Quantcast

Over 90 million registered users

http://en.wikipedia.org/wiki/LinkedIn

January 20, 2011

5 - Forget That Everyone is

Using Smartphones

Smartphone Usage Skyrocketing

228 Million Mobile Phone Users

83.2 Million Access Internet from

Mobile Phone

36.5% of all mobile users have

Internet access on their phone

Nielsen Report - January 2011

―53 percent of mobile searches on Bing have a local intent‖

– Microsoft, November 2010

http://searchengineland.com/microsoft-53-percent-of-mobile-searches-have-local-intent-

55556?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+searchengineland+(Search+Engine+Land:+Google

,+Bing,+SEO,+PPC,+SEM+%26+Search+Marketing+News)

Mobile-Optimized Website: A different version of the site

designed specifically to look good and perform well on

mobile devices

Only 4% of websites are mobile optimized!

Do Nothing

Brentwood Press & Matchbin

Platinum Plus Micro-Site

Keyword Optimized

Unlimited Video & Pictures

Functional Domain Name

Helps Optimize Existing Website

Up to 7 Pages of Content

Customer Testimonials

Social Media Management

Online Coupons

Blogging

Mobile Enabled

Easy Updates & Changes

Seamless Integration

Multiple Channels to Your Audience

What does SEO Cost?

Small Business spend tens of

thousands of dollars each year

to understand and manipulate the

search results in order to be in the

top of the ―organic‖ rankings

LET’S GET VISIBLE!!!Thank You!

Small Business Impact on the Economy

There are an estimated 29.6 million small businesses in the United States:

Small Business Survival Rates

Small Business Openings & Closings in 2008:

There were 627,200 new businesses, 595,600 business closures and 43,546 bankruptcies.

Seven out of 10 new employer firms survive at least two years, and about half survive five years.

Findings do not differ greatly across industry sectors.

Sources: U.S. Small Business Administration Office of Advocacy, September 2009

Survival and Longevity in the Business Employment Dynamics Database, Monthly Labor Review, May 2005. Redefining

Business Success: Distinguishing Between Closure and Failure, Small Business Economics, August 2003.

http://www.score.org/small_biz_stats.html

5,000,000+ Users and Growing Quickly

Foursquare is a location-based social networking

website, software for mobile devices. Users "check-in" at

venues using a mobile website, text messaging or a device-

specific application. They are then awarded points and

sometimes ―badges.‖

http://en.wikipedia.org/wiki/Foursquare_(social_networking)