The Top 5 Brands Using Instagram Video
Top 5 Brands Using Instagram Video - July 1st, 2013
May 10, 2015
Of the Interbrand 100 Companies using Instagram, these five have driven the most engagement with Instagram Videos.
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The Top 5 Brands Using Instagram Video
2 © 2013 Simply Measured, Inc
Top 5 Brands Using Instagram Video
Of the Interbrand 100 Companies using Instagram, these five have driven the most engagement with Instagram Videos.
3 © 2013 Simply Measured, Inc
Less than two weeks since the release of Instagram Video, 16% of Interbrand 100 Companies have started using the feature.
The top 5 brands using videos, are averaging more than 3X the average engagement per video.
*Interbrand 100 Top Brand Stats June 20th –July 1st
Driving Instagram Video Engagement
INSTAGRAM VIDEO: The Top 5 Brands By The Numbers
5 © 2013 Simply Measured, Inc
No. 1: Nike
Audience: 1,719,790
Videos Posted: 2
Comments: 1,415
Likes: 117,835
Total Engagement: 119,250
AVG Engagement: 59,625
6 © 2013 Simply Measured, Inc
No. 2: Starbucks
Audience: 1,331,328
Videos Posted: 1
Comments: 629
Likes: 52,823
Total Engagement: 53,452
AVG Engagement: 53,452
7 © 2013 Simply Measured, Inc
No. 3: MTV
Audience: 1,351,512
Videos Posted: 2
Comments: 250
Likes: 26,500
Total Engagement: 29,750
AVG Engagement: 14,875
8 © 2013 Simply Measured, Inc
No. 4: Disney
Audience: 93,924
Videos Posted: 3
Comments: 299
Likes: 21,064
Total Engagement: 21,363
AVG Engagement: 7,121
9 © 2013 Simply Measured, Inc
No. 5: Burberry
Audience: 862,547
Videos Posted: 1
Comments: 165
Likes: 18,514
Total Engagement: 18,679
AVG Engagement: 18,679
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