#CCS15 Top 3 Ways To Be1er Connect With Mobile Shoppers
Jul 15, 2015
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Mozu: @MozuCommerce
Retail TouchPoints: @RTouchPoints @ConnectConsumer
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About Retail TouchPoints ü Launched in 2007
ü Over 30,000 subscribers
ü To provide executives with
relevant, insightful content across
a variety of digital medium
#CCS15
Panelists Debbie Hauss Editor-In-Chief
Retail TouchPoints
Brandon Finch Director of eBusiness
Jelly Belly Candy Company
Suzy Meriwether Director of Product Marketing
Mozu
Overview and Agenda
• 85% of today’s consumers expect a seamless mobile experience. They want access to consistent product information whether on the go or in the store
• 39% of consumers use their mobile device to make online purchases, and 51% use their mobile device to check in-store availability
• Only 31% of retailers consider themselves "omnichannel integrated" according to a recent retailer and consumer study from Mozu
The Importance of a Truly Responsive Shopping Experienceü Shoppers today expect a consistent
shopping experience on all devices: ü Fast, easy search and streamlined
checkoutsü Updated inventory, product availabilityü Option for in-store pickup
ü Commerce platforms should make it easy to provide mobile experiences without losing design or the customer’s shopping preferences
Consistency Across Devices is Keyü Consistent shopping across all devices is key
ü Shoppers want the ability to begin shopping on one device and end on another
ü Building, managing and maintaining separate sites for different devices is a thing of the past
Previous Mobile Sitesü The first mobile site broke, preventing users
from adding to cart or viewing products, and other content was unavailable
ü Although we found a vendor that provided the basics, the mobile site was decoupled from the desktop, and we had to maintain everything separately
ü In both cases, the consumer experience suffered because the mobile site didn’t offer the same information as the desktop
JellyBelly.com Home Pageü Jelly Belly’s current site, hosted by Mozu, is
responsive and fast on both desktop and mobile
ü We now only have to build out one piece of creative to have it translate seamlessly from desktop to mobile
ü Customers don’t have to learn a separate functionality when they switch devices
ü Creates a more streamlined brand experience
ü Leverage customer profiles and behavior to create experiences that amaze and engage
ü Personalize the path to purchase with reviews, promotions and discounts
ü Consumers will trade personal information for individual recommendations
Deliver Hyper-Personalized Communications
Use Unique Discounts and Promotions
10% Discount FIRST TIME PURCHASER!Customer receives discount based on specific shopping actions
30% Discount HIGH VALUE CUSTOMERCustomer receives unique discount based on shopping history
Responsive On-Site Messaging ü We currently use a partner that provides
personalized offers based on visitors’ session and click-path behavior
ü In the future, we want to explore further promotions based on customer segmentation
Providing Convenience for Customers
ü 51% of customers used mobile to check in-store availability and 24% reserved a product for in-store pick-up
ü Retailers need to be transparent on inventory levels and communicate where customers can find them in-store
ü Empower sales associates in stores to aid in product discovery and decision making
ü 51% of customers use mobile to check in-store availability and 24% reserve a product for in-store pick-up
ü Retailers need to be transparent on inventory levels and communicate where customers can find them in-store
ü Retailers should empower sales associates in stores to aid in product discovery and decision making
ü Fast and simple checkout pages increase conversion and leave consumers with a great impression
Rethinking the Checkout Page
Responsive Store Locator ü We want to enable customers to
quickly find our products in a nearby store
ü Our locator is fully responsive and geo-location enabled
Responsive Checkout
ü Our mobile customers are most focused on fast and convenient purchases
ü They either want to make this purchase on their smartphone or find a nearby store
ü Our responsive mobile checkout enables customers to make fast purchases, no matter their location
Confidential and Proprietary Information
EMPOWERED MARKETERS! • Easy site management and updates
across all devices
• Single admin across marketing, searchandising and promotions
• Streamlined multi-site, multi-brand management
INNOVATIVE DEVELOPERS! • Extensibility with API First Architecture
and familiar tools
• Best-in-breed technologies included for search, site speed and reporting
• Eliminates the burden of deployment, security and performance
TRUSTED COMMERCE PARTNER! • Predictable pricing model based on
usage
• Guaranteed 99.9% uptime and confidence your data is safe with PCI L1 certification
• Backed by Volusion’s 15+ years commerce experience
Mozu: Modern SaaS Commerce Platform
Confidential and Proprietary Information
Curious to see how Limitless Commerce can empower your business?
Let us show you.
Request a consultation at mozu.com
#CCS15
Q &A // Panelists Debbie Hauss Editor-In-Chief
Retail TouchPoints
Brandon Finch Director of eBusiness
Jelly Belly Candy Company
Suzy Meriwether Director of Product Marketing
Mozu