Top 3 Tour & Activity Sector Myths

B2B technology powering the Tours & Activities industry

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About Rezdy● SCUBA diving 2006

● Founded in 2011 in Australia

● Specialised in tours, activities, rentals, charters, shuttles

● VC backed, > $1.5M raised

● HQ in Sydney & San Francisco

● We are a B2B only

● We provide technology

Online Bookings Made Easy!

Tour Operator Software = PMS

Channel Manager

Top 3Tour & Activity Sector Myths

Myth #1

People tend to book tours & activities via offline sources

Online Bookings Made Easy!

Concierges VICs Walk-ins

Theory is most bookings come from...

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Rezdy survey: Booking channels

SOURCE: Rezdy survey 2014

Over 60% percent of tour operators said their own website is the most effective booking channel

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Rezdy customers revenues $12M /m$7.5M manually entered (offline)

$4M on supplier website from desktop and mobile devices

$500k from agents

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Mobile bookings currently at 28%

Percentage of bookings from mobile devices are increasing 1% per quarter

Myth #1

People tend to book tours & activities via offline sources

CONFIRMED!

Myth #2

People tend to book tours & activities last minute

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Flights + accommodation are booked months to weeks in advance

Tours and activities are booked last minute in-

destination

Theory is...

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Booking volume

● Bookings this year: 110,000

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Booking volume

● Bookings this year: 110,000

● Bookings made less than 7 days in advance: 51.5%

< 7 days

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Booking value $

● Bookings made less than 7 days in advance: 33%

● Huge opportunity in the 7 to 30 days range

● Smaller activities are booked last minute (Bike and Kayak rental, Hop-on Hop-off city tours)

< 7 days

Myth #2

People tend to book tours & activities last minute

BUSTED!

Myth #3

The tours and activities market is too hard

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● Very fragmented market

● Many different verticals

● Scattered across locations

● Most suppliers are small businesses

Theory is...

Online Bookings Made Easy!

Confirming the myth● Rezdy has 50 categories (e.g.

wine tours, surfing, whale watching, hot air balloon)

● 12 product types (e.g. single day, multi-day, rental, shuttle, lesson)

● Approx. 200,000 tour operators worldwide

● Tour operator average turnover is $240k pa

Online Bookings Made Easy!

Busting the myth● 200,000 suppliers X $240k turnover per annum = $48B addressable market

● Tour and activity operators willing to pay between 10% and 25% commission

● OTAs contribution to booking volumes is still small compared to the hotel industry

● Rezdy API provides 14,000 products from 750 suppliers with images, descriptions, rates & availabilities

Myth #3

The tours and activities market is too hard

BUSTED?CONFIRMED?

Thank YouRezdy.com