**** Highest Lowest Download the full report at www.brandz.com/china CATEGORIES TOP 50 VALUE INCREASED TOTAL VALUE OF TOP 100 CHINESE BRANDS 13% $379,787M AIRLINES $7,701M Major carriers add overseas routes, but bullet trains slow domestic business ALCOHOL $20,589M The party is over, for now APPAREL $3,869M Slowing growth, rising costs impact sales FINANCIAL INSTITUTIONS $114,223M Reforms pressure profits, inspire product innovation FOOD&DAIRY $12,754M Acquisitions help assure safety burnish brands HEALTH CARE $5,441M Suppliers invest in R&D, distribution and brand marketing REAL ESTATE Developers expand in lower tier cities and internationally CATERING Sales grow but the pace begins to slacken TECHNOLOGY $59,931M Mobile heats category growth and competition HOME APPLIANCES $5,441M Brands seek recognition at home, abroad PERSONAL CARE Global brands dominate growing market EDUCATION Cultural values, desire to succeed drive education FURNITURE Urbanization, desire to upgrade, drive strong sales HOTELS New locations open at all price points INSURANCE $31,513M Insurers add products and services TELECOM PROVIDERS $73,970M Operators build brands and networks OIL&GAS $26,566M Exploration ensures supply, but pollution damages brand image CONSUMER ELECTRONICS $1,586M Brands reposition to meet challenges of dynamic category JEWELRY RETAILERS Special products and services drive sales TRAVEL AGENCY $969M Agencies benefit from ongoing tourism boom CARS Youth market drives double-digit growth and SUV sales 71% +27% +9% +9% +67% +62% +36% +11% +8% +98% +21% +7% +28% +17% -6% -35% TOP 5 TRUSTED CHINESE BRANDS IN CHINA TOP100 Market-driven brands are enjoying fast growth, most of these brands are operated under modern management systems, which is a good signal of successful enterprises transformation 8 11 CATEGORIES 2 CATEGORIES NEW CATEGORIES BRAND GLOBALIZATION By Countries Computer and IT Technology Home Appliance Gaming Consoles Retail Apparel Drinks Spirits Beer Financial Insurance By Categories BRAND CONTRIBUTION Awareness of Chinese brands in overseas market is still low (20%) PURCHASE CONSIDERATION Market-driven brands are stronger than SOE brands -2% -12% -12% +68% +6% +12% 0% +12% +5% +21% $61,399M $39,658M $33,879M $25,510M $19,986M $19,318M $13,636M $13,433M $13,133M $12,702M FASTER GROWTH OF THE MARKET DRIVE BRANDS VS. STATE OWNED ENTERPRISES 29% MARKET- DRIVEN BRANDS VALUE TOP 100 GROWTH AMONG TOP 50 SOE TOP RISERS 86% 86% 72% (% GROWTH) 68% 60% 50% 47% 42% 40% 30% $780M $411M $888M $363M $937M $1,003M $1,262M $9,589M #1 #2 #4 #3 #5 CHINA 61% DEVELOPING COUNTRIES 41% DEVELOPED COUNTRIES 29% 32% 35% 38% 38% 42% 63% 65% 68% 69% 77% TOP 10 BRANDS The brands ranked in the BrandZ™ Top 100 Most Valuable Chinese Brands 2014 report meet these four eligibility criteria: - The brand was originally created by a Mainland China enterprise. - The brand is owned by a publicly traded enterprise. - The brand reported positive earnings for the period covered by the ranking. - The financial institutions category includes only banks that derive at least 20% of their earnings from retail banking. % of consumers consider to purchase Chinese brands % of overseas consumers consider to purchase Chinese brands Data source: BrandZ / Millward Brown Optimor Data source: Millward Brown 2013 Going Global Study NEW CATEGORIES Increasing of consumer purchase power Looking for leisure Sense of personal CHANGES IN CHINA TOP 100: 1 11 12 13 14 15 16 17 18 19 20 21 22 25 26 28 29 30 31 32 33 Tongrentang 34 35 36 38 41 42 43 44 46 Wuliangye 47 48 49 5 81 77 76 75 73 72 71 70 69 68 67 66 65 64 63 62 61 60 59 58 57 56 55 54 82 84 85 7 88 89 Huatian 90 91 92 93 98 Macro 99 100 Yili Tonrentang Yili T O P 1 0 0 : 1 3 4 6 8 9 1 1 1 2 1 3 1 4 1 5 1 6 1 7 1 8 1 9 2 0 2 1 2 2 4 2 5 2 6 2 8 2 9 3 0 3 1 3 2 3 3 Tongrentang 3 4 3 5 3 6 3 8 4 1 4 2 4 3 4 4 4 6 Wuliangye 4 7 4 8 4 9 5 8 1 8 7 7 7 6 7 5 7 3 7 2 7 1 Suofeiya 7 0 6 9 6 8 6 7 6 6 6 5 6 4 6 3 6 2 6 1 6 0 5 9 5 8 Lao Feng Xiang 5 7 5 6 5 5 5 4 5 8 2 8 4 Hanting 8 5 7 8 8 8 9 Huatian Hotel 9 0 9 1 9 2 9 3 Yonghe King 9 8 Macro 9 9 1 0 0 Yili Vanke Poly Real Estate