http://www.SimpliFlying.com World leaders in helping airlines go social Great examples of airlines using Twitter for building their brands and driving revenue, engagement, customer service, crisis management and loyalty. Featuring http://www.SimpliFlying.com
Twitter completes 5 years of existence today. To celebrate the fantastic success it has achieved in social media, we illustrate through 10 case-studies how airlines and airports have used Twitter to drive revenue, engagement, loyalty, customer service and crisis management.
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http://www.SimpliFlying.com
World leaders in helping airlines go social
Great examples of airlines using Twitter for building their brands
and driving revenue, engagement, customer service, crisis management and loyalty.
Featuring
http://www.SimpliFlying.com
http://www.SimpliFlying.com
Case-study 1 KLM : “Fly2Miami”
www.SimpliFlying.com
KLM challenges Dutch DJ & Filmmaker to fill up a plane
KLM announces that the Amsterdam-Miami route would be re-launched on Mar 27, 2011.
But Dutch DJ/producer Sied van Riel and film-maker Wilco Jung replied on Twitter that this would be too late for the Spring Break events.
In response KLM empowers and challenges them to fill up a plane! In return, they’d fly on an earlier date!
On Jan 10, 2011 AirAsia flight AK5218 carrying 124 passengers and six crew members skidded off the runway. Up to four passengers sustained minor injuries.
In the immediate aftermath, AirAsia’s Twitter engine was up and running to address the situation and calm nerves.