THE TOP 10 SOCIAL MEDIA WORST PRACTICES TEN COMMON MISTAKES THAT ALMOST EVERYONE MAKES
Top 10 Social Media WORST Practices
Oct 21, 2014
With no shortage of self proclaimed experts and would-be gurus, many are making these common (and easily avoidable) mistakes.
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THETOP10SOCIALMEDIA
WORSTPRACTICESTENCOMMONMISTAKESTHATALMOSTEVERYONEMAKES
WHOISTHESUPERGROUP?
Weareadigitalagencythatblendsgreatideaswiththelatestinteractivetechnologytocreateentertaining,memorableexperiences.
EXPERTISE:InteractiveMarketing
DigitalMediaProduction
INTRODUCTION
WHYAWORSTLIST?Withsocialmediabeingthebuzzphraseofthehour,manycompaniesandagenciesarescramblingtoincorporatesocialmediastrategiesinordertoavoidlookingoutoftouchorbehind-the-times.
Unfortunately,fewtrulyunderstandhowtoeffectivelyleveragethemedium,andoftenmakeatleastoneofthecommonmistakespresentedhere.
Luckily,theyareeasytoavoid!
#10:NOTESTABLISHINGAVOICE
BRANDSAREN’TPEOPLESocialmediaisaboutsocializing,whichisperson-to-person.Despitewhatthesupremecourtsays,corporationsarenotaperson,andpeoplecan’tformapersonalconnectiontoatalkinglogo.
WHO’SSPEAKING?Peoplewanttoknowwho’stalkingtothem.TheCEO?VPofMarketing?Intern?Lunatic?Andremember,socialmediaisaboutpersonality-becharismatic!
#9:ADVERTISING
NOBODYLIKESADS!Remember,unliketraditionalmedia,yourcontentisonlyconsumedvoluntarily-soithastobevaluableandimportantenoughtopayattentionto.
Otherwise,yourpostsarejustSPAM.
#8:ONE-DIMENSIONALTHINKING
SOCIALMEDIAISMOREPRTHANMARKETINGPRtargetsthepresstoconvincethemthatsomethingisnewsworthy.
Similarly,yoursocialmediaendgoalshouldalwaysbetoconvinceyournetworkthatsomethingisshare-worthy.
Inotherwords,it’snotwhoyou’reconnectedto,butwhoyourconnectionsareconnectedto,andwhatyoucangetthemtosayaboutyou.
#7:LACKOFFOCUS
WHYAREYOULEVERAGINGSOCIALMEDIA?No,“becausewehaveto”isn’tagoodanswer.
SocialMediaisonlyeffectiveifitsutilizedwithaspecificgoalorgoalsinmind.
Eachgoalhasadifferenttacticinordertoachievesuccess,andadifferentmetrictogaugesuccessby.
#6:DRIVINGTRAFFICTOTHEWRONGPLACE
SOCIALMEDIASHOULDBEAFUNNELAlwaysdrivetraffictoacentralplace,likeyourwebsiteorblog-nottosomeoneelse’s!
Don’tjustsharewhatsomeoneelsesaid–sharewhatyouhavetosayABOUTwhatsomeoneelsesaid.
Beathoughtleader,notalinksharer.
#6:RAMBLINGEXECUTIVES&EMPLOYEES
NOBODYCARES!Don’tdelegateyourexecutivesoremployeestosharerandomthoughts,orwhatevermundanetaskthey’recurrentlyengagedin.
Bettertoonlyupdateonceeveryfewdayswithsomethingremarkablethantoconstantlypostyawn-inducingdrivel.
#4:FORGETTINGABOUTSEO
GOOGLEISYOURFRIENDPeoplearestillmostlikelytodiscoveryourcontent,includingsocialmediacontent,throughsearchresults.
HaveafocusedSEOeffort,andtreatyoursocialmediaoutreachasanextensionofthateffort.
Andremember:linkingfromsocialmediatoyourwebsitedoesNOTimprovesearchrankings.It’snotthateasy!
#3:NOTENGAGINGWITHOTHERS
YOU’VEGOTTOGIVETOGETBACKIfyouwantmoretwitterfollowers,thenfollowothers.
Ifyouwantmorecomments,commentmoreoften.
Ifyouwantablogwritertocommentonyourcompanyorpromotion,writeablogaboutthem.
IfyouwantpeopletowatchyourYouTubevideos,subscribetootherusers’channels–orbetteryet,postavideoresponsetooneoftheirvideos.
#2:IGNORINGTHEPOWEROFUSERGENERATEDCONTENT(UGC).
GETTHEMTOSAYITFORYOUInsteadoftryingtoconvinceotherpeopletoshareyourcontent,invitethemtocreatetheirown-greatlyincreasingthelikelihooditwillbeshared.
Socialmediaisultimatelyaself-centeredendeavor;sharedcontentisprimarilyareflectionofthepersonsharingit.
#1:HAVINGNOTHINGWORTHWHILETOSAY
SOCIALMEDIAISTHEPLATE,NOTTHEMEAL.1/3ofyourtimeshouldbespentgrowingyoursocialnetwork.
1/3ofyourtimeshouldbespentengagingwiththatnetwork,one-to-one.
1/3ofyourtimeshouldbespentsharingfresh,remarkable,andexclusivecontentwithyourentirenetworkviaacreativeandwellexecuteddigitalpromotion.
Withoutthelatter,what’sthepoint?
ANDREMEMBER...
SOCIALMEDIAISABOUTDRIVINGTHEBOTTOMLINEOnewayoranother,SocialMedia(aswithallmarketingtactics)isultimatelyaboutincreasingrevenueand/orreducingcosts.Althoughitcanbedifficult,SocialMedia’sROIcanandshouldbemeasuredindollars.
Runscreamingfromanyonewhosaysotherwise!
THIS CONCLUDES OUR PRESENTATION
www.TheSuperGroup.com
Contact:
Chris Wallace
404.835.6921
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THANK YOU
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