Nov 01, 2016 - Nov 30, 2016 Comparison of the top 10 South African Retail Food Restaurants on Facebook Nov 2016
Jan 16, 2017
Nov 01, 2016 - Nov 30, 2016
Comparison of the top 10
South African Retail Food Restaurants on Facebook
Nov 2016
Comparison of Retail Food Facebook Pages in South Africa• This report looks at retail food chains in South Africa with the
biggest social followings.
• We analysed their performance for the period 1 – 30 November 2016
• The report gives an overall group analysis then delves deeper into the Facebook pages of each of the 10 food retailers.
• Areas we looked at included engagement, fan growth, sentiment and share of voice.
• Some of the brands analysed were Spur Steak Ranches, Nandos, McDonalds and KFC
Highlights• Although Panarottis had the largest fan growth of 8.69% in
November, Spur Steak ranches has the biggest fan base with close to 1 million fans.
• As a percentage of all their fans, McDonalds had the most people talking about them PTAT 8,17%
• KFC published the highest number of posts (50), however Nando’s only published 7 posts and received the highest average engagement.
• Nando’s post about the #StateCapture report had by far the most shares of any other social post.
• The most engaging Facebook campaign was Panarottis’ #BigOnKids
Spur Steak Ranches had the largest fan base of 947,739 while Panarottis Family showed the highest fan growth of 8.69%.
900,0
00K
1,000,000
K
1,100,000
K
1,200
,000K
1,300
,000K
1,400
,000K
1,500
,000K
1,600
,000K
1,700
,000K
1,800
,000K
1,900
,000K
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%KFC(ZA) Debonairs Pizza (Official) MUGG & BEAN SA Wimpy South Africa Panarottis Family Nando's(ZA)Ocean Basket McDonald's South Africa(ZA) Milky Lane Spur Steak Ranches
Number of Fans
Gro
wth
%Fans
0%10%20%30%40%50%60%70%80%90%
100%
Countries < 2% Other Countries South Africa
Fans - Geography
McDonald's South Africa(ZA) had the highest PTAT of 8.17% as a percentage of its average number of Fans during this time period.
800,000K 1,000,000K 1,200,000K 1,400,000K 1,600,000K 1,800,000K 2,000,000K0.0%
0.5%
1.0%
1.5%
2.0%
2.5%MUGG & BEAN SA Debonairs Pizza (Official) KFC(ZA) Panarottis Family Wimpy South Africa Ocean BasketNando's(ZA) McDonald's South Africa(ZA) Milky Lane Spur Steak Ranches
Average Number of Fans
Peop
le t
alki
ng a
bout
(as
% o
f Fa
ns)
Conversations
KFC(ZA) published the greatest number of posts (50). Nando's(ZA) had the highest average engagement, with a score of 1,000.
KFC(ZA)
MUGG & BEAN SA
Panarottis Family
Ocean Basket
Milky Lane
0 200 400 600 800 1000 1200
0 10 20 30 40 50 60
posts dummy eng dummy
Engagement Score
Number of Posts
Engagement - Posts
McDonald's South Africa(ZA) received the most number of Likes (103,347), McDonald's South Africa(ZA) got the most number of Comments (10,433) and Nando's(ZA) had the most number of Shares (13,960).
KFC(ZA)
Debonairs Pizza (Official)
MUGG & BEAN SA
Wimpy South Africa
Panarottis Family
Nando's(ZA)
Ocean Basket
McDonald's South Africa(ZA)
Milky Lane
Spur Steak Ranches
0K 20,000K 40,000K 60,000K 80,000K 100,000K 120,000K
Likes Comments Shares
Engagement Breakdown
Most Engaging Brand PostsMcDonald's South
Africa(ZA)
08-NOV-16, TUE 7:00AM
Shout it from the rooftops – BIG MAC® DAY HAS FINALLY ARRIVED! We have SO many #LittleMomentsOfLovin ..
NO IMAGE
ENGMT.
LIKES COMMENTS
SHARES
SENTIMENT
1,000 10,896 1,871 1,774 Uncategorized
McDonald's South Africa(ZA)
07-NOV-16, MON 2:00AM
We have so many amazing #LittleMomentsOfLovin memories from last year’s Big Mac® Day and we can’t wa ..
NO IMAGE
McDonald's South Africa(ZA)
04-NOV-16, FRI 7:00AM
#BigMacDay in just 4 short days, tweeps! Feast on a Big Mac® Medium Meal for only R21.00. While stoc ..
NO IMAGE
ENGMT.
LIKES COMMENTS SHARES
SENTIMENT
1,000 25,590 1,438 1,257 Uncategorized
ENGMT.
LIKES COMMENTS
SHARES
SENTIMENT
1,000 17,516 1,623 1,487 Uncategorized
Most Engaging Brand PostsMcDonald's South
Africa(ZA)
03-NOV-16, THU 7:00AM
It’s 5 days till Big Mac® Day! Follow these simple steps to make sure you don’t miss out on the lovi ..
NO IMAGE
ENGMT.
LIKES COMMENTS
SHARES
SENTIMENT
1,000 10,844 2,496 2,726 Uncategorized
Nando's(ZA)
02-NOV-16, WED 7:03PM
It's going to be a long night for No.1 #StateCaptureReport
NO IMAGE
Wimpy South Africa
18-NOV-16, FRI 1:47AM
2 Eggs, 3 rashers of back bacon, toast and a full portion of chips… If only everyday could start lik ..
NO IMAGE
ENGMT.
LIKES COMMENTS SHARES
SENTIMENT
1,000 6,782 944 12,633Uncategorized
ENGMT.
LIKES COMMENTS
SHARES
SENTIMENT
999 9,842 111 30 Uncategorized
KFC(ZA)'s Facebook Page saw the highest number of Fan posts (362).
MUGG & BEAN SA
Debonairs Pizza (Official)
KFC(ZA)
Panarottis Family
Wimpy South Africa
Ocean Basket
Nando's(ZA)
McDonald's South Africa(ZA)
Milky Lane
Spur Steak Ranches
0 50 100 150 200 250 300 350 400Number of Fan Posts
Fan Posts
Milky Lane received the highest percentage of Positive Sentiment (43.00%).
MUGG & BEAN SA
Debonairs Pizza (Official)
KFC(ZA)
Panarottis Family
Wimpy South Africa
Ocean Basket
Nando's(ZA)
McDonald's South Africa(ZA)
Milky Lane
Spur Steak Ranches
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Negative Neutral Positive
Sentiment Analysis
Milky Lane responded to the highest percentage of Fan posts (100.00%).
1200 1400 1600 1800 2000 2200 2400 2600 2800 30000.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%MUGG & BEAN SA Debonairs Pizza (Official) KFC(ZA) Panarottis Family Wimpy South Africa Ocean BasketNando's(ZA) McDonald's South Africa(ZA) Milky Lane Spur Steak Ranches
Average Response Time (mins)
% o
f Fa
n Po
sts
Bran
d Re
spon
ded
toBrand Responses
KFC(ZA) published the most with 50 posts, among the brands in "Retail Food" Group.
5%9%
17%
17%18%
3%
10%
11%
8%
3%
Spur Steak Ranches Milky Lane MUGG & BEAN SA Wimpy South Africa KFC(ZA) Nando's(ZA) Debonairs Pizza (Official)
Ocean Basket McDonald's South Africa(ZA) Panarottis Family
Share Of Voice – Volume of Posts
McDonald's South Africa(ZA) received the largest volume of Likes (103,347), among the brands in "Retail Food" Group.
9%1%
1%
10%
26%
5%7%3%
30%
9%
Spur Steak Ranches Milky Lane MUGG & BEAN SA Wimpy South Africa KFC(ZA) Nando's(ZA)Debonairs Pizza (Official) Ocean Basket McDonald's South Africa(ZA) Panarottis Family
Share Of Voice – Likes
McDonald's South Africa(ZA) received the largest volume of Comments (10,433), among the brands in "Retail Food" Group.
3% 1% 2%
11%
12%
7%
5%
3%
54%
4%
Spur Steak Ranches Milky Lane MUGG & BEAN SA Wimpy South Africa KFC(ZA) Nando's(ZA) Debonairs Pizza (Official)
Ocean Basket McDonald's South Africa(ZA) Panarottis Family
Share Of Voice – Comments
Nando's(ZA) received the largest volume of Shares (13,960), among the brands in "Retail Food" Group.
2% 0% 2%
6% 2%
52%2%1%
31%
2%
Spur Steak Ranches Milky Lane MUGG & BEAN SA Wimpy South Africa KFC(ZA) Nando's(ZA) Debonairs Pizza (Official)Ocean Basket McDonald's South Africa(ZA) Panarottis Family
Share Of Voice – Shares
During this time period, #BigOnKids was the most engaging run by Panarottis Family. McDonald's South Africa(ZA) published the most (19) in its #McDSupremes campaign.
#NewMuggSummerMenu(MUGG & BEAN SA)#DebonairsPizza600(Debonairs Pizza (Official))
#KFCBlackFriday(KFC(ZA))#BigOnKids(Panarottis Family)
#MaxSteelSA(Wimpy South Africa)NO DATA(Ocean Basket)
#MozambicanPaprika(Nando's(ZA))#McDSupremes(McDonald's South Africa(ZA))
#SwirlySmiles(Milky Lane)#TasteForLife(Spur Steak Ranches)
0 100 200 300 400 500 600 700 800 900 1000
0 2 4 6 8 10 12 14 16 18 20
posts dummy eng dummy
Engagement Score
Number of Posts
Campaign Comparison
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Analysis of Debonairs Pizza (Official) Facebook PageNov 01, 2016 - Nov 30, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
524,315 9,389 1.82% South Africa
Debonairs Pizza (Official)
Engagement Score Total Fan Posts416 190
Total Posts Brand Response Rate30 73.16%
Total Likes Avg. Reply Time47,344 10 hrs, 52 mins
Total Comments General Sentiment1,605 Neutral
Total Shares501
BRAND POSTS FAN POSTS
Brand Overview
1-Nov
3-Nov
5-Nov
7-Nov
9-Nov
11-Nov
13-Nov
15-Nov
17-Nov
19-Nov
21-Nov
23-Nov
25-Nov
27-Nov
29-Nov
510,000K
512,000K
514,000K
516,000K
518,000K
520,000K
522,000K
524,000K
526,000K
Fan GrowthTotal Fans524,315
New Fans9,389
Engagement
1-Nov 5-Nov 9-Nov 13-Nov 17-Nov 21-Nov 25-Nov 29-Nov0
250
500
750
1,000
1,250
Debonairs Pizza (Official) had an average engagement score of 416 and a highest of 981.
1-Nov
3-Nov
5-Nov
7-Nov
9-Nov11
-Nov
13-Nov
15-Nov
17-Nov
19-Nov
21-Nov
23-Nov
25-Nov
27-Nov
29-Nov
0
1
2
3
4
5
Brand PostsTop keywords used Frequenc
yDebonairs Pizza 14
promotional Real Deal
5
600th Restaurant opening
5
500ml Coke 4
first 100 customers 4
83%
17%
Brand Participation Brand Non Participation
63%
38%
Posititve Negative Neutral
Brand Posts - EngagementDebonairs Pizza (Official) responded to 25 conversations generated by the 30 Posts they published.
Debonairs Pizza (Official) receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
15-NOV-16, TUE 2:00PM
This meal right here is #Goals! Comment "Goals achieved" if you have ordered this meal ;)
NO IMAGE
ENGMT.
LIKES COMMENTSSHARES
SENTIMENT
981 12,204 440 44 Uncategorized
23-NOV-16, WED 10:00AM
Good things come in twos! Just like our #OnTheDouble®
NO IMAGE
05-NOV-16, SAT 11:30AM
What's a Saturday evening without a scrumptious Debonairs pizza?
NO IMAGE
ENGMT.
LIKES COMMENTS
SHARESSENTIMENT
976 12,421 245 29 Uncategorized
ENGMT.
LIKES COMMENTSSHARES
SENTIMENT
970 12,032 158 26 Uncategorized
NO IMAGE
NO IMAGE
NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
Photos
Videos
Links
Plain Text
Polls
0 50 100 150 200 250 300 350 400 450 500
0 5 10 15 20 25 30
posts dummy eng dummy
Engagement Score
Number of Posts
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
0 100 200 300 400 500 600 700
0 1 2 3 4 5 6 7
posts dummy eng dummy
Engagement Score
Number of Posts
Top Keywords Used
Frequency
order 45service 36hour 35delivery 29time 27
User Posts
1-Nov
3-Nov
5-Nov
7-Nov
9-Nov
11-Nov
13-Nov
15-Nov
17-Nov
19-Nov
21-Nov
23-Nov
25-Nov
27-Nov
29-Nov
0
5
10
15
20
25
30Positive Neutral Negative
Debonairs Pizza (Official) responded to 139 conversations generated by the 190 Posts fans published.
Debonairs Pizza (Official) appears to participate more when Fan conversations have greater negative vibes than positive.
User Posts - Engagement
Brand Responses Sentiment
73%
27%
Brand Participation Brand Non Participation
16%
37%
47%
Posititve Negative Neutral
Campaign Intel – 3 most recent campaigns
Nov 01, 2016 - Nov 30, 2016 Entire Campaign
#OnTheDouble
Triple-Decker
#DebonairsPizza600
0 200 400 600 800 1000 1200
0 1 2 3 4 5 6
posts dummy eng dummy
Engagement Score
Number of Posts
#OnTheDouble
Triple-Decker
#DebonairsPizza600
0 200 400 600 800 1000 1200
0 2 4 6 8 10 12
posts dummy eng dummy
Engagement Score
Number of Posts
Analysis of McDonald's South Africa Facebook PageNov 01, 2016 - Nov 30, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
408,391 12,061 3.04% South Africa
McDonald's South Africa
Engagement Score Total Fan Posts962 220
Total Posts Brand Response Rate26 70.00%
Total Likes Avg. Reply Time122,758 1 day, 6 hrs
Total Comments General Sentiment10,789 Neutral
Total Shares8,440
BRAND POSTS FAN POSTS
Brand Overview
1-Nov
3-Nov
5-Nov
7-Nov
9-Nov
11-Nov
13-Nov
15-Nov
17-Nov
19-Nov
21-Nov
23-Nov
25-Nov
27-Nov
29-Nov
385,000K
390,000K
395,000K
400,000K
405,000K
410,000K
415,000K
Fan GrowthTotal Fans408,391
New Fans12,061
Engagement
1-Nov 5-Nov 9-Nov 13-Nov 17-Nov 21-Nov 25-Nov 29-Nov0
250
500
750
1,000
1,250
McDonald's South Africa had an average engagement score of 962 and a highest of 1000.
1-Nov
3-Nov
5-Nov
7-Nov
9-Nov11
-Nov
13-Nov
15-Nov
17-Nov
19-Nov
21-Nov
23-Nov
25-Nov
27-Nov
29-Nov
0
2
4
6
8
10
12
Brand PostsTop keywords used Frequenc
yBig Mac 10
store 7
1000 6
stocks 6
nearest McDonald’s 5
73%
27%
Brand Participation Brand Non Participation
20%
80%
Posititve Negative Neutral
Brand Posts - EngagementMcDonald's South Africa responded to 19 conversations generated by the 26 Posts they published.
McDonald's South Africa receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
08-NOV-16, TUE 7:00AM
Shout it from the rooftops – BIG MAC® DAY HAS FINALLY ARRIVED! We have SO many #LittleMomentsOfLovin ..
NO IMAGE
ENGMT.
LIKES COMMENTSSHARES
SENTIMENT
1,000 10,896 1,871 1,774 Uncategorized
07-NOV-16, MON 2:00AM
We have so many amazing #LittleMomentsOfLovin memories from last year’s Big Mac® Day and we can’t wa ..
NO IMAGE
04-NOV-16, FRI 7:00AM
#BigMacDay in just 4 short days, tweeps! Feast on a Big Mac® Medium Meal for only R21.00. While stoc ..
NO IMAGE
ENGMT.
LIKES COMMENTS
SHARESSENTIMENT
1,000 25,590 1,438 1,257 Uncategorized
ENGMT.
LIKES COMMENTSSHARES
SENTIMENT
1,000 17,516 1,623 1,487 Uncategorized
NO IMAGE
NO IMAGE
NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
Plain Text
Videos
Photos
Links
Polls
0 200 400 600 800 1,000 1,200
0 2 4 6 8 10 12 14 16
posts dummy eng dummy
Engagement Score
Number of Posts
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
0 200 400 600 800 1,000 1,200
0 2 4 6 8 10 12
posts dummy eng dummy
Engagement Score
Number of Posts
Top Keywords Used
Frequency
McDonald 62service 35time 30order 30burger 23
User Posts
1-Nov
3-Nov
5-Nov
7-Nov
9-Nov
11-Nov
13-Nov
15-Nov
17-Nov
19-Nov
21-Nov
23-Nov
25-Nov
27-Nov
29-Nov
0
10
20
30
40
50
60Positive Neutral Negative
McDonald's South Africa responded to 154 conversations generated by the 220 Posts fans published.
McDonald's South Africa appears to participate more when Fan conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
70%
30%
Brand Participation Brand Non Participation
27%
25%
48%
Posititve Negative Neutral
Campaign Intel – 3 most recent campaigns
Nov 01, 2016 - Nov 30, 2016 Entire Campaign
#BigMacDay
#McDSupremes
#LittleMomentsOfLovin
0 200 400 600 800 1000 1200
0 1 2 3 4 5 6 7 8
posts dummy eng dummy
Engagement Score
Number of Posts
#BigMacDay
#McDSupremes
#LittleMomentsOfLovin
0 200 400 600 800 1000 1200
0 5 10 15 20 25 30 35
posts dummy eng dummy
Engagement Score
Number of Posts
Analysis of KFC Facebook PageNov 01, 2016 - Nov 30, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
823,834 19,023 2.36% South Africa
KFC
Engagement Score Total Fan Posts331 370
Total Posts Brand Response Rate53 60.54%
Total Likes Avg. Reply Time97,032 4 hrs, 48 mins
Total Comments General Sentiment2,409 Neutral
Total Shares501
BRAND POSTS FAN POSTS
Brand Overview
1-Nov
3-Nov
5-Nov
7-Nov
9-Nov
11-Nov
13-Nov
15-Nov
17-Nov
19-Nov
21-Nov
23-Nov
25-Nov
27-Nov
29-Nov
795,000K
800,000K
805,000K
810,000K
815,000K
820,000K
825,000K
830,000K
Fan GrowthTotal Fans823,834
New Fans19,023
Engagement
1-Nov 5-Nov 9-Nov 13-Nov 17-Nov 21-Nov 25-Nov 29-Nov0
250
500
750
1,000
KFC had an average engagement score of 331 and a highest of 793.
1-Nov
3-Nov
5-Nov
7-Nov
9-Nov11
-Nov
13-Nov
15-Nov
17-Nov
19-Nov
21-Nov
23-Nov
25-Nov
27-Nov
29-Nov
0
1
2
3
4
5
6
Brand PostsTop keywords used Frequenc
yMaftown Heights experience
9
South Africa 7
reality hip-hop 4
KFCMiniCricket Kids 4
iFLGMoments 4
58%
42%
Brand Participation Brand Non Participation
33%
67%
Posititve Negative Neutral
Brand Posts - EngagementKFC responded to 31 conversations generated by the 53 Posts they published.
KFC receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
11-NOV-16, FRI 5:50AM
The rain, rain won't go away so we have Zinger Wings to save the day.
NO IMAGE
ENGMT.
LIKES COMMENTSSHARES
SENTIMENT
947 13,930 249 51 Uncategorized
01-NOV-16, TUE 6:44AM
Add us on BBM and follow all of our promotions!
How to add us: 1. Download BBM on your Android or ..
NO IMAGE
16-NOV-16, WED 12:23PM
We are excited to announce Kimberly Islamic School in Moghul Park as the winner for the Western Cape ..
NO IMAGE
ENGMT.
LIKES COMMENTS
SHARESSENTIMENT
802 8,438 18 6 Uncategorized
ENGMT.
LIKES COMMENTSSHARES
SENTIMENT
761 7,042 46 39 Neutral
NO IMAGE
NO IMAGE
NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
Photos
Links
Videos
Plain Text
Polls
0 100 200 300 400 500 600 700
0 5 10 15 20 25 30 35 40
posts dummy eng dummy
Engagement Score
Number of Posts
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
0 100 200 300 400 500 600
0 2 4 6 8 10 12 14 16
posts dummy eng dummy
Engagement Score
Number of Posts
Top Keywords Used
Frequency
KFC 178service 64time 47staff 47customer 45
User Posts
1-Nov
3-Nov
5-Nov
7-Nov
9-Nov
11-Nov
13-Nov
15-Nov
17-Nov
19-Nov
21-Nov
23-Nov
25-Nov
27-Nov
29-Nov
0
2
4
6
8
10
12
14
16
18Positive Neutral Negative
KFC responded to 224 conversations generated by the 370 Posts fans published.
KFC appears to participate more when Fan conversations have greater negative vibes than positive.
User Posts - Engagement
Brand Responses Sentiment
61%
39%
Brand Participation Brand Non Participation
22%
30%
48%
Posititve Negative Neutral
Campaign Intel – 3 most recent campaigns
Nov 01, 2016 - Nov 30, 2016 Entire Campaign
#KFCBlackFriday
#MaftownHeights2016.
KFCDoubleDown
0 100 200 300 400 500 600
0 2 4 6 8 10 12
posts dummy eng dummy
Engagement Score
Number of Posts
#KFCBlackFriday
#MaftownHeights2016.
KFCDoubleDown
0 100 200 300 400 500 600
0 2 4 6 8 10 12
posts dummy eng dummy
Engagement Score
Number of Posts
Analysis of Milky Lane Facebook PageNov 01, 2016 - Nov 30, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
187,835 -203 -.11% South Africa
Milky Lane
Engagement Score Total Fan Posts87 8
Total Posts Brand Response Rate25 87.50%
Total Likes Avg. Reply Time1,917 5 hrs, 51 mins
Total Comments General Sentiment206 Positive
Total Shares81
BRAND POSTS FAN POSTS
Brand Overview
1-Nov
3-Nov
5-Nov
7-Nov
9-Nov
11-Nov
13-Nov
15-Nov
17-Nov
19-Nov
21-Nov
23-Nov
25-Nov
27-Nov
29-Nov
187,700K
187,750K
187,800K
187,850K
187,900K
187,950K
188,000K
188,050K
188,100K
Fan GrowthTotal Fans187,835
New Fans-203
Engagement
1-Nov 5-Nov 9-Nov 13-Nov 17-Nov 21-Nov 25-Nov 29-Nov0
250
Milky Lane had an average engagement score of 87 and a highest of 224.
1-Nov
3-Nov
5-Nov
7-Nov
9-Nov11
-Nov
13-Nov
15-Nov
17-Nov
19-Nov
21-Nov
23-Nov
25-Nov
27-Nov
29-Nov
0
1
2
3
4
Brand PostsTop keywords used Frequenc
ySwirlySmiles 9
http://bit.ly/2aqJBEb Milky Lane
4
http://bit.ly/2gJaNzn 3
TuesdayTreats 3
Happy Place 2
52%48%
Brand Participation Brand Non Participation
50%50%
Posititve Negative Neutral
Brand Posts - EngagementMilky Lane responded to 13 conversations generated by the 25 Posts they published.
Milky Lane receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
29-NOV-16, TUE 8:00AM
Treat yourself with a WIN! Find out how to enter our #SwirlySmiles competition here: http://bit.ly/2 ..
NO IMAGE
ENGMT.
LIKES COMMENTSSHARES
SENTIMENT
224 65 53 9 Uncategorized
07-NOV-16, MON 4:00AM
If you were a fun concoction from Milky Lane… What would you be?
NO IMAGE
26-NOV-16, SAT 7:00AM
Celebrate National Cake Day with one of our NICECREAM cakes! http://bit.ly/1SLmB1y
NO IMAGE
ENGMT.
LIKES COMMENTS
SHARESSENTIMENT
224 195 11 17 Uncategorized
ENGMT.
LIKES COMMENTSSHARES
SENTIMENT
204 283 11 4 Uncategorized
NO IMAGE
NO IMAGE
NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
Videos
Photos
Plain Text
Links
Polls
0 20 40 60 80 100 120
0 2 4 6 8 10 12 14
posts dummy eng dummy
Engagement Score
Number of Posts
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
0 20 40 60 80 100 120 140 160 180 200
0 1 2 3 4 5 6 7 8
posts dummy eng dummy
Engagement Score
Number of Posts
Top Keywords Used
Frequency
milky lane 4Zewenwacht mall 1face 1friendly smile 1daughter 1
User Posts
1-Nov
3-Nov
5-Nov
7-Nov
9-Nov
11-Nov
13-Nov
15-Nov
17-Nov
19-Nov
21-Nov
23-Nov
25-Nov
27-Nov
29-Nov
0
1
2
3Positive Neutral Negative
Milky Lane responded to 7 conversations generated by the 8 Posts fans published.
Milky Lane appears to participate more when Fan conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
88%
13%
Brand Participation Brand Non Participation
38%
25%
38%
Posititve Negative Neutral
Campaign Intel – 3 most recent campaigns
Nov 01, 2016 - Nov 30, 2016 Entire Campaign
#SwirlySmiles
#MilkyLaneFanFriday
#TuesdayTreats
0 20 40 60 80 100 120
0 2 4 6 8 10 12
posts dummy eng dummy
Engagement Score
Number of Posts
#SwirlySmiles
#MilkyLaneFanFriday
#TuesdayTreats
0 50 100 150 200 250
0 2 4 6 8 10 12 14 16
posts dummy eng dummy
Engagement Score
Number of Posts
Analysis of MUGG & BEAN SA Facebook PageNov 01, 2016 - Nov 30, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
224,678 528 .24% South Africa
MUGG & BEAN SA
Engagement Score Total Fan Posts120 41
Total Posts Brand Response Rate48 65.85%
Total Likes Avg. Reply Time4,940 6 hrs, 28 mins
Total Comments General Sentiment400 Neutral
Total Shares473
BRAND POSTS FAN POSTS
Brand Overview
1-Nov
3-Nov
5-Nov
7-Nov
9-Nov
11-Nov
13-Nov
15-Nov
17-Nov
19-Nov
21-Nov
23-Nov
25-Nov
27-Nov
29-Nov
223,800K
223,900K
224,000K
224,100K
224,200K
224,300K
224,400K
224,500K
224,600K
224,700K
224,800K
Fan GrowthTotal Fans224,678
New Fans528
Engagement
1-Nov 5-Nov 9-Nov 13-Nov 17-Nov 21-Nov 25-Nov 29-Nov0
250
500
MUGG & BEAN SA had an average engagement score of 120 and a highest of 450.
1-Nov
3-Nov
5-Nov
7-Nov
9-Nov11
-Nov
13-Nov
15-Nov
17-Nov
19-Nov
21-Nov
23-Nov
25-Nov
27-Nov
29-Nov
0
1
2
3
4
5
6
7
Brand PostsTop keywords used Frequenc
yNewMuggSummerMenu
20
LoveFreshlyBaked 9
Bean 7
Mugg 5
SABakeOff 5
44%
56%
Brand Participation Brand Non Participation
32%
68%
Posititve Negative Neutral
Brand Posts - EngagementMUGG & BEAN SA responded to 21 conversations generated by the 48 Posts they published.
MUGG & BEAN SA receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
11-NOV-16, FRI 2:17AM
Have you tried our *NEW* Fruity Freezo's from our #NewMuggSummerMenu?
Full of Summer Coconut & Flo ..
NO IMAGE
ENGMT.
LIKES COMMENTSSHARES
SENTIMENT
450 420 76 34 Uncategorized
16-NOV-16, WED 12:58PM
For the love of food that looks as good as it tastes. We bake from scratch, fresh every day, giving ..
NO IMAGE
02-NOV-16, WED 4:35AM
Our #NewMuggSummerMenu launches today nationwide! Make sure you visit your favourite Mugg & Bean & ..
NO IMAGE
ENGMT.
LIKES COMMENTS
SHARESSENTIMENT
349 224 37 41 Uncategorized
ENGMT.
LIKES COMMENTSSHARES
SENTIMENT
300 240 24 32 Uncategorized
NO IMAGE
NO IMAGE
NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
Videos
Photos
Links
Plain Text
Polls
0 20 40 60 80 100 120 140 160
0 5 10 15 20 25 30
posts dummy eng dummy
Engagement Score
Number of Posts
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
0 20 40 60 80 100 120 140 160 180 200
0 2 4 6 8 10 12 14 16
posts dummy eng dummy
Engagement Score
Number of Posts
Top Keywords Used
Frequency
Mugg 15BEAN SA 11Bean 7Cavendish Square 3NewMuggSummerMenu
3
User Posts
1-Nov
3-Nov
5-Nov
7-Nov
9-Nov
11-Nov
13-Nov
15-Nov
17-Nov
19-Nov
21-Nov
23-Nov
25-Nov
27-Nov
29-Nov
0
1
2
3
4
5
6Positive Neutral Negative
MUGG & BEAN SA responded to 27 conversations generated by the 41 Posts fans published.
MUGG & BEAN SA appears to participate more when Fan conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
66%
34%
Brand Participation Brand Non Participation
35%
18%
48%
Posititve Negative Neutral
Campaign Intel – 3 most recent campaigns
Nov 01, 2016 - Nov 30, 2016 Entire Campaign
#NewMugg-SummerMenu
#SABakeOff
#OnTheMove
0 20 40 60 80 100 120 140 160 180
0 2 4 6 8 10 12 14 16 18
posts dummy eng dummy
Engagement Score
Number of Posts
#NewMuggSum-merMenu
#SABakeOff
#OnTheMove
0 20 40 60 80 100 120 140 160 180
0 5 10 15 20 25 30 35
posts dummy eng dummy
Engagement Score
Number of Posts
Analysis of Nando's Facebook PageNov 01, 2016 - Nov 30, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
383,438 3,608 .95% South Africa
Nando's
Engagement Score Total Fan Posts999 154
Total Posts Brand Response Rate8 57.14%
Total Likes Avg. Reply Time16,657 20 hrs, 1 min
Total Comments General Sentiment1,332 Neutral
Total Shares13,984
BRAND POSTS FAN POSTS
Brand Overview
1-Nov
3-Nov
5-Nov
7-Nov
9-Nov
11-Nov
13-Nov
15-Nov
17-Nov
19-Nov
21-Nov
23-Nov
25-Nov
27-Nov
29-Nov
377,000K
378,000K
379,000K
380,000K
381,000K
382,000K
383,000K
384,000K
385,000K
Fan GrowthTotal Fans383,438
New Fans3,608
Engagement
1-Nov 5-Nov 9-Nov 13-Nov 17-Nov 21-Nov 25-Nov 29-Nov0
250
500
750
1,000
1,250
Nando's had an average engagement score of 999 and a highest of 1000.
1-Nov
3-Nov
5-Nov
7-Nov
9-Nov11
-Nov
13-Nov
15-Nov
17-Nov
19-Nov
21-Nov
23-Nov
25-Nov
27-Nov
29-Nov
0
1
2
3
Brand PostsTop keywords used Frequenc
yneed 1
wingwingsituation 1
cover photo 1
wing 1
we’ll 1
50%50%
Brand Participation Brand Non Participation
100%
Posititve Negative Neutral
Brand Posts - EngagementNando's responded to 4 conversations generated by the 8 Posts they published.
Nando's does not have any positive or negative wall posts during this period
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
02-NOV-16, WED 3:03PM
It's going to be a long night for No.1 #StateCaptureReport
NO IMAGE
ENGMT.
LIKES COMMENTSSHARES
SENTIMENT
1,000 6,782 944 12,631
Uncategorized
02-NOV-16, WED 9:27AM
#serveSouthAfrica
NO IMAGE
07-NOV-16, MON 8:52AM
No need to pick a flavour, just wing it. #wingwingsituation http://bit.ly/1GrRuAY
NO IMAGE
ENGMT.
LIKES COMMENTS
SHARESSENTIMENT
938 929 55 690 Uncategorized
ENGMT.
LIKES COMMENTSSHARES
SENTIMENT
922 6,968 80 10 Uncategorized
NO IMAGE
NO IMAGE
NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
Videos
Photos
Links
Plain Text
Polls
0 200 400 600 800 1,000 1,200
0 1 2 3 4 5 6
posts dummy eng dummy
Engagement Score
Number of Posts
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
0 200 400 600 800 1,000 1,200
0 0.5 1 1.5 2 2.5 3 3.5
posts dummy eng dummy
Engagement Score
Number of Posts
Top Keywords Used
Frequency
Nando 74PERi-PERi 29chicken 19service 18order 15
User Posts
1-Nov
3-Nov
5-Nov
7-Nov
9-Nov
11-Nov
13-Nov
15-Nov
17-Nov
19-Nov
21-Nov
23-Nov
25-Nov
27-Nov
29-Nov
0
2
4
6
8
10
12
14
16Positive Neutral Negative
Nando's responded to 88 conversations generated by the 154 Posts fans published.
Nando's appears to participate more when Fan conversations have greater negative vibes than positive.
User Posts - Engagement
Brand Responses Sentiment
57%
43%
Brand Participation Brand Non Participation
23%
29%
48%
Posititve Negative Neutral
Campaign Intel – 3 most recent campaigns
Nov 01, 2016 - Nov 30, 2016 Entire Campaign
#MozambicanPaprika
#Wingwingsituation
NO DATA
0 100 200 300 400 500 600 700 800 900
0 0.5 1 1.5 2 2.5
posts dummy eng dummy
Engagement Score
Number of Posts
#MozambicanPaprika
#Wingwingsituation
NO DATA
0 100 200 300 400 500 600 700 800 900
0 0.5 1 1.5 2 2.5 3 3.5
posts dummy eng dummy
Engagement Score
Number of Posts
Analysis of Ocean Basket Facebook PageNov 01, 2016 - Nov 30, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
266,830 8,470 3.28% South Africa
Ocean Basket
Engagement Score Total Fan Posts250 39
Total Posts Brand Response Rate31 51.28%
Total Likes Avg. Reply Time11,899 1 day, 5 hrs, 8 mins
Total Comments General Sentiment739 Neutral
Total Shares364
BRAND POSTS FAN POSTS
Brand Overview
1-Nov
3-Nov
5-Nov
7-Nov
9-Nov
11-Nov
13-Nov
15-Nov
17-Nov
19-Nov
21-Nov
23-Nov
25-Nov
27-Nov
29-Nov
254,000K
256,000K
258,000K
260,000K
262,000K
264,000K
266,000K
268,000K
Fan GrowthTotal Fans266,830
New Fans8,470
Engagement
1-Nov 5-Nov 9-Nov 13-Nov 17-Nov 21-Nov 25-Nov 29-Nov0
250
500
750
Ocean Basket had an average engagement score of 250 and a highest of 683.
1-Nov
3-Nov
5-Nov
7-Nov
9-Nov11
-Nov
13-Nov
15-Nov
17-Nov
19-Nov
21-Nov
23-Nov
25-Nov
27-Nov
29-Nov
0
1
2
3
Brand PostsTop keywords used Frequenc
yOcean Basket 16
Cyprus 5
top sushi chefs 4
Mediterrasian 4
Pepi 3
26%
74%
Brand Participation Brand Non Participation
20%
10%
70%
Posititve Negative Neutral
Brand Posts - EngagementOcean Basket responded to 8 conversations generated by the 31 Posts they published.
Ocean Basket receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
01-NOV-16, TUE 4:23AM
Mmm, a new Ocean Basket dessert! Because every payday should end on a sweet note.
NO IMAGE
ENGMT.
LIKES COMMENTSSHARES
SENTIMENT
742 2,497 42 19 Uncategorized
04-NOV-16, FRI 5:00AM
It’s the weekend warmup! Have you tried our NEW Mediterranean Seafood Soup? #YourSeafoodDestination
NO IMAGE
28-NOV-16, MON 3:01AM
It’s Open Mic Monday! Tell us what you think about our NEW Mediterrasian menu and you could win a R1 ..
NO IMAGE
ENGMT.
LIKES COMMENTS
SHARESSENTIMENT
683 1,927 34 36 Uncategorized
ENGMT.
LIKES COMMENTSSHARES
SENTIMENT
641 1,137 137 42 Uncategorized
NO IMAGE
NO IMAGE
NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
Videos
Photos
Plain Text
Links
Polls
0 100 200 300 400 500 600 700
0 2 4 6 8 10 12 14 16
posts dummy eng dummy
Engagement Score
Number of Posts
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
0 50 100 150 200 250 300 350
0 1 2 3 4 5 6 7 8 9
posts dummy eng dummy
Engagement Score
Number of Posts
Top Keywords Used
Frequency
Ocean Basket 19food 8waiter 4oceanbasket 3calamari 2
User Posts
1-Nov
3-Nov
5-Nov
7-Nov
9-Nov
11-Nov
13-Nov
15-Nov
17-Nov
19-Nov
21-Nov
23-Nov
25-Nov
27-Nov
29-Nov
0
1
2
3
4
5
6
7
8Positive Neutral Negative
Ocean Basket responded to 20 conversations generated by the 39 Posts fans published.
Ocean Basket appears to participate more when Fan conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
51%49%
Brand Participation Brand Non Participation
23%
18%59%
Posititve Negative Neutral
Campaign Intel – 3 most recent campaigns
Nov 01, 2016 - Nov 30, 2016 Entire Campaign
#YourSeafoodDes-tination
NO DATA
NO DATA
0 50 100 150 200 250 300 350
0 2 4 6 8 10 12 14
posts dummy eng dummy
Engagement Score
Number of Posts
#YourSeafoodDes-tination
NO DATA
NO DATA
0 50 100 150 200 250 300
0 5 10 15 20 25 30 35 40
posts dummy eng dummy
Engagement Score
Number of Posts
Analysis of Panarottis Family Facebook PageNov 01, 2016 - Nov 30, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
251,443 20,276 8.77% South Africa
Panarottis Family
Engagement Score Total Fan Posts888 12
Total Posts Brand Response Rate9 75.00%
Total Likes Avg. Reply Time31,442 3 days, 21 hrs, 45 mins
Total Comments General Sentiment694 Neutral
Total Shares462
BRAND POSTS FAN POSTS
Brand Overview
1-Nov
3-Nov
5-Nov
7-Nov
9-Nov
11-Nov
13-Nov
15-Nov
17-Nov
19-Nov
21-Nov
23-Nov
25-Nov
27-Nov
29-Nov
220,000K
225,000K
230,000K
235,000K
240,000K
245,000K
250,000K
255,000K
Fan GrowthTotal Fans251,443
New Fans20,276
Engagement
1-Nov 5-Nov 9-Nov 13-Nov 17-Nov 21-Nov 25-Nov 29-Nov0
250
500
750
1,000
1,250
Panarottis Family had an average engagement score of 888 and a highest of 999.
1-Nov
3-Nov
5-Nov
7-Nov
9-Nov11
-Nov
13-Nov
15-Nov
17-Nov
19-Nov
21-Nov
23-Nov
25-Nov
27-Nov
29-Nov
0
1
2
Brand PostsTop keywords used Frequenc
y2017 Cape Town Cycle
2
Panarottis 2
pizza 2
reaction 1
BigOnBreakfast 1
56%
44%
Brand Participation Brand Non Participation
75%
25%
Posititve Negative Neutral
Brand Posts - EngagementPanarottis Family responded to 5 conversations generated by the 9 Posts they published.
Panarottis Family receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
02-NOV-16, WED 5:00AM
Pizza + dessert = a kids favourite treat at Panarottis #BigOnDessert #BigOnKids #DessertPizza
NO IMAGE
ENGMT.
LIKES COMMENTSSHARES
SENTIMENT
999 11,975 169 127 Uncategorized
17-NOV-16, THU 1:00AM
“I don’t drink coffee to wake up, I wake up to drink coffee” ☕
NO IMAGE
24-NOV-16, THU 2:50AM
Eat as much #pizza as you like on a Thursday at Panarottis. ???? Served by the slice from 5pm. Ts&Cs ..
NO IMAGE
ENGMT.
LIKES COMMENTS
SHARESSENTIMENT
998 11,073 137 117 Uncategorized
ENGMT.
LIKES COMMENTSSHARES
SENTIMENT
985 6,919 181 90 Uncategorized
NO IMAGE
NO IMAGE
NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
Photos
Videos
Plain Text
Links
Polls
0 100 200 300 400 500 600 700 800 900 1,000
0 1 2 3 4 5 6 7 8 9
posts dummy eng dummy
Engagement Score
Number of Posts
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
0 200 400 600 800 1,000 1,200
0 0.5 1 1.5 2 2.5
posts dummy eng dummy
Engagement Score
Number of Posts
Top Keywords Used
Frequency
Disappointed 2black friday specials
2
manager 1busy 12 milkshakes 1
User Posts
1-Nov
3-Nov
5-Nov
7-Nov
9-Nov
11-Nov
13-Nov
15-Nov
17-Nov
19-Nov
21-Nov
23-Nov
25-Nov
27-Nov
29-Nov
0
1
2
3
4Positive Neutral Negative
Panarottis Family responded to 9 conversations generated by the 12 Posts fans published.
Panarottis Family appears to participate more when Fan conversations have greater negative vibes than positive.
User Posts - Engagement
Brand Responses Sentiment
75%
25%
Brand Participation Brand Non Participation
17%
17%
67%
Posititve Negative Neutral
Campaign Intel – 3 most recent campaigns
Nov 01, 2016 - Nov 30, 2016 Entire Campaign
#BigOnKids
NO DATA
NO DATA
0 200 400 600 800 1000 1200
0 0.2 0.4 0.6 0.8 1 1.2
posts dummy eng dummy
Engagement Score
Number of Posts
#BigOnKids
NO DATA
NO DATA
010
020
030
040
050
060
070
080
090
010
00
0 0.5 1 1.5 2 2.5 3 3.5
posts dummy eng dummy
Engagement Score
Number of Posts
Analysis of Spur Steak Ranches Facebook PageNov 01, 2016 - Nov 30, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
948,160 43,799 4.84% South Africa
Spur Steak Ranches
Engagement Score Total Fan Posts433 142
Total Posts Brand Response Rate13 38.73%
Total Likes Avg. Reply Time35,062 22 hrs, 58 mins
Total Comments General Sentiment603 Neutral
Total Shares563
BRAND POSTS FAN POSTS
Brand Overview
1-Nov
3-Nov
5-Nov
7-Nov
9-Nov
11-Nov
13-Nov
15-Nov
17-Nov
19-Nov
21-Nov
23-Nov
25-Nov
27-Nov
29-Nov
880,000K
890,000K
900,000K
910,000K
920,000K
930,000K
940,000K
950,000K
960,000K
Fan GrowthTotal Fans948,160
New Fans43,799
Engagement
1-Nov 5-Nov 9-Nov 13-Nov 17-Nov 21-Nov 25-Nov 29-Nov0
250
500
750
1,000
Spur Steak Ranches had an average engagement score of 433 and a highest of 863.
Community AnalysisSpur Steak Ranches fans are mostly Young, Female and Attached.
Spur Steak Ranches fans are largely from South Africa followed by United States.
Fan Demographics Distribution of Fans
33%
67%
male female
Below 2121-3031-4041-5051-60
Over 60
0% 10% 20% 30% 40% 50% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0% 5% 10%15%20%25%30%
South AfricaUnited States
United KingdomZimbabwe
NamibiaBotswanaAustraliaLesotho
MauritiusBulgaria
0K
200,000
K
400,00
0K
600,0
00K
800,0
00K
1,000
,000K
1-Nov
3-Nov
5-Nov
7-Nov
9-Nov11
-Nov
13-Nov
15-Nov
17-Nov
19-Nov
21-Nov
23-Nov
25-Nov
27-Nov
29-Nov
0
1
2
3
Brand PostsTop keywords used Frequenc
yTasteForLife 5
chance 3
Full Tummy Fund 3
MondayBurger Ts&Cs 2
ForReals 2
31%
69%
Brand Participation Brand Non Participation
33%
67%
Posititve Negative Neutral
Brand Posts - EngagementSpur Steak Ranches responded to 4 conversations generated by the 13 Posts they published.
Spur Steak Ranches receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
03-NOV-16, THU 6:00AM
Stand a chance to WIN a Spur hoverboard – #ForReals #EnoughSaid! Check it out here and get in store: ..
NO IMAGE
ENGMT.
LIKES COMMENTSSHARES
SENTIMENT
863 9,365 165 137 Uncategorized
18-NOV-16, FRI 1:00AM
Grab a Hunter’s Dry or Gold at Spur for only R19.90 and stand a chance to WIN JBL EXTREME speakers – ..
NO IMAGE
11-NOV-16, FRI 1:00AM
Now here’s a clown not to be afraid of. Share if you remember #ChicoTheClown ???? #TasteForLife
NO IMAGE
ENGMT.
LIKES COMMENTS
SHARESSENTIMENT
782 7,899 128 52 Uncategorized
ENGMT.
LIKES COMMENTSSHARES
SENTIMENT
762 6,905 79 110 Uncategorized
NO IMAGE
NO IMAGE
NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
Photos
Videos
Plain Text
Links
Polls
0 100 200 300 400 500 600 700
0 1 2 3 4 5 6 7 8
posts dummy eng dummy
Engagement Score
Number of Posts
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
0 100 200 300 400 500 600 700 800 900 1,000
0 1 2 3 4 5 6
posts dummy eng dummy
Engagement Score
Number of Posts
Top Keywords Used
Frequency
Spur Steak Ranches
33
food 12family 11staff 11manager 10
User Posts
1-Nov
3-Nov
5-Nov
7-Nov
9-Nov
11-Nov
13-Nov
15-Nov
17-Nov
19-Nov
21-Nov
23-Nov
25-Nov
27-Nov
29-Nov
0
2
4
6
8
10
12Positive Neutral Negative
Spur Steak Ranches responded to 55 conversations generated by the 142 Posts fans published.
Spur Steak Ranches appears to participate more when Fan conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
39%
61%
Brand Participation Brand Non Participation
39%
9%
52%
Posititve Negative Neutral
Campaign Intel – 3 most recent campaigns
Nov 01, 2016 - Nov 30, 2016 Entire Campaign
#TasteForLife
#MondayBurger
#SpurGoggles
0 50 100 150 200 250 300 350
0 1 2 3 4 5 6 7 8 9
posts dummy eng dummy
Engagement Score
Number of Posts
#TasteForLife
#MondayBurger
#SpurGoggles
0 100 200 300 400 500 600 700 800 900
0 2 4 6 8 10 12 14
posts dummy eng dummy
Engagement Score
Number of Posts
Analysis of Wimpy South Africa Facebook PageNov 01, 2016 - Nov 30, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
179,358 4,634 2.65% South Africa
Wimpy South Africa
Engagement Score Total Fan Posts616 163
Total Posts Brand Response Rate52 26.38%
Total Likes Avg. Reply Time45,033 6 hrs, 39 mins
Total Comments General Sentiment2,748 Neutral
Total Shares1,943
BRAND POSTS FAN POSTS
Brand Overview
1-Nov
3-Nov
5-Nov
7-Nov
9-Nov
11-Nov
13-Nov
15-Nov
17-Nov
19-Nov
21-Nov
23-Nov
25-Nov
27-Nov
29-Nov
172,000K
173,000K
174,000K
175,000K
176,000K
177,000K
178,000K
179,000K
180,000K
Fan GrowthTotal Fans179,358
New Fans4,634
Engagement
1-Nov 5-Nov 9-Nov 13-Nov 17-Nov 21-Nov 25-Nov 29-Nov0
250
500
750
1,000
Wimpy South Africa had an average engagement score of 616 and a highest of 933.
1-Nov
3-Nov
5-Nov
7-Nov
9-Nov11
-Nov
13-Nov
15-Nov
17-Nov
19-Nov
21-Nov
23-Nov
25-Nov
27-Nov
29-Nov
0
1
2
3
4
5
6
Brand PostsTop keywords used Frequenc
ychance 14
pair 13
South African holiday13
grabs 12
big 12
56%
44%
Brand Participation Brand Non Participation
38%
63%
Posititve Negative Neutral
Brand Posts - EngagementWimpy South Africa responded to 29 conversations generated by the 52 Posts they published.
Wimpy South Africa receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
18-NOV-16, FRI 1:47AM
2 Eggs, 3 rashers of back bacon, toast and a full portion of chips… If only everyday could start lik ..
NO IMAGE
ENGMT.
LIKES COMMENTSSHARES
SENTIMENT
999 9,845 111 30 Uncategorized
23-NOV-16, WED 1:11AM
It’s #BlackFriday Time. For one day only! Buy one Cheese & Bacon Burger with chips for only R64.90 & ..
NO IMAGE
25-NOV-16, FRI 3:00AM
All the shopping making you hangry? Stop by and enjoy a #BlackFriday timeout with us and our #Buy1Ge ..
NO IMAGE
ENGMT.
LIKES COMMENTS
SHARESSENTIMENT
995 960 444 515 Positive
ENGMT.
LIKES COMMENTSSHARES
SENTIMENT
961 4,043 179 19 Uncategorized
NO IMAGE
NO IMAGE
NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
Links
Photos
Videos
Plain Text
Polls
0 100 200 300 400 500 600 700 800
0 5 10 15 20 25 30 35 40 45 50
posts dummy eng dummy
Engagement Score
Number of Posts
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
0 100 200 300 400 500 600 700 800 900
0 2 4 6 8 10 12 14
posts dummy eng dummy
Engagement Score
Number of Posts
Top Keywords Used
Frequency
SummerLikeAChamp
49
Wimpy 35service 14time 12Black Friday special
12
User Posts
1-Nov
3-Nov
5-Nov
7-Nov
9-Nov
11-Nov
13-Nov
15-Nov
17-Nov
19-Nov
21-Nov
23-Nov
25-Nov
27-Nov
29-Nov
0
2
4
6
8
10
12
14
16
18Positive Neutral Negative
Wimpy South Africa responded to 43 conversations generated by the 163 Posts fans published.
Wimpy South Africa appears to participate more when Fan conversations have greater negative vibes than positive.
User Posts - Engagement
Brand Responses Sentiment
26%
74%
Brand Participation Brand Non Participation
8%
14%
77%
Posititve Negative Neutral
Campaign Intel – 3 most recent campaigns
Nov 01, 2016 - Nov 30, 2016 Entire Campaign
#MaxSteelSA
#BlackFriday
#SummerLikeAChamp
0 2 4 6 8 10 12 14 16 18
posts dummy eng dummy
Engagement Score
Number of Posts
#MaxSteelSA
#BlackFriday
#SummerLikeAChamp
0 5 10 15 20 25
posts dummy eng dummy
Engagement Score
Number of Posts
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