Top 10 Questions to ask a Video Production Company

QUESTIONSTO ASK A

TOP 10VIDEOPRODUCTION

COMPANY

1

234

5

6

7 89

10

IF YOU'RE THINKING OF HIRING A VIDEO

PRODUCTIONCOMPANY, HOW DO

YOU CHOOSE THERIGHT ONE FOR YOUR

PROJECT

THERE'SQUESTIONS THAT YOU SHOULD ASKTHE VIDEO PRODUCTION COMPANYTO ENSURE YOU KNOW THAT THEY

UNDERSTAND YOUR COMPANYAND YOUR BRIEF SO YOU GET

A VIDEO THAT PORTRAYSYOUR BUSINESS IN THE BEST

LIGHT.

IN CONSIDERATION OF THAT, IT'S A GOOD IDEA TO KNOWWHAT QUESTIONS TO ASK A VIDEO PRODUCTIONCOMPANY BEFORE YOU HIRE THEM.

HERE ARE OUR TOP

10QUESTIONSTO ASK

HOW LONG HAVE THEY BEENIN THE INDUSTRY?

THERE IS NO RIGHT OR WRONG ANSWER BUT THE INFORMATION WILLHELP YOU ESTABLISH AN UNDERSTANDING OF THE COMPANY,THEIR EXPERIENCE AND COMPETENCE

THE LONGER THEY HAVEWORKED IN THE INDUSTRY,THE MORE EXPERIENCE THEYWILL HAVE.

WHAT KIND OF VIDEOS DO THEY PRODUCE?

SOMEVIDEO

COMPANIESSPECIALISE IN

PRODUCING ONESPECIFIC GENRE

OF VIDEO

TAKEA LOOK AT THEIREXAMPLE VIDEOSON THEIR WEBSITE

OR ON A VIDEOHOSTING PLATFORMSUCH AS YOUTUBE

OR VIMEO

HOW CREATIVE ARE THEY WITH IDEAS?

IT'S THE EXPERIENCE ANDEXPERTISE OF THE VIDEO

PRODUCTION COMPANY THAT WILLMAKE A DIFFERENCE TO YOUR

OVERALL PRODUCTION

IF THEY CAN HELP YOUSTORYBOARD AND CANSUGGEST GREAT IDEASFOR YOUR VIDEO, FITTINGINTO YOUR COMPANY

MESSAGE THAT YOUWANT TO PORTRAY,THEN IT'S LIKELY THEYUNDERSTAND YOURNEEDS AND YOU'LL GETA GREAT VIDEO!

ARE THEY ENTHUSIASTIC ABOUTYOUR VIDEO PROJECT?IT'S IMPORTANT THAT YOUFEEL THE COMPANY ISENTHUSIASTIC ANDINTERESTED IN YOURPROJECT, TO ENSURE YOUFINISH UP WITH APRODUCT YOU WILL LOVEAND WILL WORKHARD FOR YOU

IF THEY HAVEGENUINE INTEREST INVIDEO PRODUCTION,THEN THIS WILLCOME ACROSS IN ALLSTAGES OF THE VIDEOPROCESS

WHAT TYPE OF COMPANIES HAVETHEY PREVIOUSLY WORKED WITH?

IS THERE A CERTAIN SECTOR THE VIDEOCOMPANY SPECIALISES ON WORKING IN?DO THEY WORK WITH JUST ONE TYPE OF

COMPANY OR ARE THEY GENERIC?

ANSWERS TO THESEQUESTIONS WILL GIVE YOUA GOOD IDEA OF HOW THEY

COULD HELP YOU ANDYOUR BUSINESS

DO YOU LIKE THECOMPANY?

JUST LIKE ANYTHING ELSE, YOU WANT TO KNOW THAT YOU LIKE THECOMPANY AND THE STAFF BEFORE YOU COMMISSION THEM TO

PRODUCE A VIDEO

YOU WILL NEED TO WORK WITH THE PRODUCTION TEAM FOR SOMEOF THE PROJECT SO IT'S IMPORTANT THAT YOU CAN COMMINICATE

EFFECTIVELY.

IF YOU DON'T HAVE A GREAT RELATIONSHIP WITH THE TEAM, ORDON'T GET ON, THEN IT WILL BE DIFFICULT TO GET A PRODUCTION

THAT YOU LIKE AND THAT ENJOYED MAKING

HOW RGANISEDDO THEY SEEM?

THERE ARE OFTEN DEADLINESWHEN PRODUCING A VIDEO SOYOU NEED TO FEEL THAT THECOMPANY YOU HIRE CAN MEETTHOSE DEADLINES. A SUCCESSFULVIDEO PRODUCTION RELIES ONGOOD COMMUNICATION ANDPREPARATION.

DO YOU FEEL CONFIDENT THATTHEY WILL MEET DEADLINES?HOW IS THEIR TIME-KEEPING? IFYOU DO NOT FEEL THAT THECOMPANY WILL MEET YOURNEEDS OR DEADLINES THEN YOUSHOULD LOOK TO FIND ACOMPANY THAT WILL

CAN THEY GIVE YOU

ANESTIMATED COST FOR

YOURPROJECT?

ALTHOUGH IT IS HARD TO GIVEAN EXACT PRICE FOR A VIDEOPROJECT UNTIL ALL OF THEDETAILS HAVE BEENDISCUSSED, A GOODCOMPANY WILL BE ABLE TOGIVE YOU BALLPARK FIGURESABOUT THE COST OF YOURVIDEO.

YOU SHOULD EXPECT THECOMPANY TO BE ABLE TOPROVIDE YOU WITH CREATIVEIDEAS ABOUT HOW TO GET THEMOST FROM YOUR BUDGET.

CAN THEY GIVE YOU IDEAS TORE-PURPOSE YOUR VIDEO?

VIDEOS HAVE MORE THEN ONE USE

SOCIAL MEDIA/BLOGS

PRESENTATIONS/EVENTS

LANDING PAGES/NEWSLETTERS

CAN THE VIDEO PRODUCTIONCOMPANY ADVISE YOU ABOUTVIDEO MARKETING?

A VIDEO PRODUCTIONCOMPANY SHOULD BE ABLETO PROVIDE YOU WITHSUGGESTIONS THAT WILLIMPROVE YOUR VIDEO'SPERFORMANCE AND HELP ITREACH A WIDER AUDIENCEAND GAIN MAXIMUMEXPOSURE.

VIDEO MARKETING WILL PROMOTE YOURVIDEO AND BRAND TO A LARGE AUDIENCEAND WILL IMPROVE THE SEO OF YOURVIDEO TO INCREASE THE CHANCES OF ITBEING FOUND AND VIEWED BY YOURPROSPECTS