TOP 10 New Year's Resolutions FOR Digital Marketers 2016 looks like it's going to be a great year for digital...
TOP 10New Year's Resolutions
FOR
Digital Marketers
2016 looks like it's going to be a
great year for digital...
In 2015, Google announced that mobile online traffic reigned supremeover desktop traffic. Marketers should keep in mind that most of their
marketing will be viewed on a smartphone.
Say Bye-Bye to Desktop Traffic
Yes, most marketers already use video to market but expect tosee more types of video ads in unexpected places.
Utilize Video Marketing
Putting out great content isn't a new trend, and isn't going anywhere in2016. High-quality content builds trust with your customers & will boost
search engine rankings.
Keep Creating High-Quality Content
Digital Assistants, like Siri & Cortana, are going to lead how peoplesearch online. To keep up with this, marketers need to create content that
is conversational, geographically relevant & innovative (video/audio).
Create Content not only for SEO & PPC, but for Digital Assistants
Mobile-friendly websites will begin to be a thing of the past & apps willreplace them. Apps can do everything a website can, but are more
convenient & accessible.
Develop an App for Your Business
2 billion consumers will own a smartphone in 2016. This is an opportunityfor marketers to create emotional customer connections in an effort to
create brand advocates.
Digital Marketing,Meet Relationship Marketing
The Apple Watch was just the beginning. These products will changemarketing as we know it by blurring the line between digital &
traditional marketing.
Be Prepared for WearableTechnology
The younger generation is obsessed with 'real time' content (takeSnapchat for example). Marketers must create this type of content for
their audience, so they feel more connected.
Create Content That Has anExpiration Date
Be ready because in 2016, digital advertising competition & cost is goingto increase. A lot of businesses are going to begin advertising digitally,
causing an increase in price of online spots.
Save Some Money for your DigitalAdvertising Budget
Using a marketing automation platform makes managing & sending allyour content SO simple; It allows marketers to stay organized & focused
without compromising content quality.
Utilize Your Marketing AutomationPlatform (or Invest in One)