HP Confidential HP Confidential 1 TOP 10 LEADING CERTIFICATIONS FOR YOUR TEAM
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TOP 10 LEADING CERTIFICATIONS FOR YOUR TEAM
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INDEX
2
Google AdWords01
02
03
04
HubSpot Content Marketing
Google Analytics
Facebook Certified Digital Marketing Associate
05
06
Facebook Certified Community Manager
SEMRush SEO Toolkit Course
GetResponse Marketing Automation Certification 07
HubSpot Email Marketing Course08
Instagram Course09
CMI University Course10
HP Confidential3
GOOGLE ADWORDS
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YOU CANNOT DEPLOY DIGITAL ADS WITHOUT UNDERSTANDING ADWORDS
Why
:
• Digital advertising is more than placing a banner ad on a website.
• Since Google is a major platform for any digital ad campaign, it is important that you understand its functionalities and features.
Wh
at t
o e
xpec
t:
• While there are several courses to understand Google Adwords, this is the official certification from Google.
The
big
lear
nin
g: • How to optimize your campaigns for maximum ROI C
ost
:
• Free
Google AdWords certification is ideal if you have a new team member/fresher leading your digital advertising efforts since it is offered in a simple and easy manner
HP Confidential5
HUBSPOT CONTENT MARKETING
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DEVELOP YOUR CONTENT MARKETING SKILLSW
hy:
• Content Marketing is an essential skill if you want to succeed at digital marketing.
• You need to know how to build a guest blogging strategy as well how to promote your content.
Wh
at t
o e
xpe
ct:
• The HubSpot Content Marketing Certification includes 12 courses, helping you build a strong content marketing foundation.
• It also teaches you how to create an exceptional content catalog. Th
e b
ig le
arn
ing:
• What makes HubSpot unique is it helps you understand the value of storytelling and how to build a content creation framework properly.
Co
st:
• Free
Even if you are just starting with digital marketing and only focused on sales, content marketing is a critical element
Use HP’s guide to build contentRegister for HP’s Content Syndication Program
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GOOGLE ANALYTICS
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UNDERSTAND WHAT WORKS FOR YOUR WEBSITE
Why
:
• If you have a website, you need a team member who is trained and certified in Google Analytics
Wh
at t
o e
xpec
t:
•The tool gives you clear insights into various aspects that impact your website traffic, your audience preferences, and how you can drive more users and conversions Th
e b
ig le
arn
ing:
•While the tool is free, it makes sense to take an exam and get certified, so you know where you stand in terms of your Analytics knowledge
Co
st:
•Free
Google recommends you take the exam to ensure you know the finer workings of the tool which you may not have explored on a day-to-day-basis.
Find other Analytics Tools on HP’s Tool Finder
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FACEBOOK CERTIFIED DIGITAL MARKETING ASSOCIATE
9
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SOCIAL MEDIA CAN BE SERIOUS BUSINESS W
hy:
• Facebook and Instagram marketing can get more complex than it sounds
• Not only do these platforms launch new features all the time, audience behaviour, algorithms, and technology too keep changing the equation W
hat
to
exp
ect
:
• An entry-level course and certification, the Facebook Certified Digital Marketing Associate brings your team members up to speed with platform and its marketing fundamentals, including managing ad campaigns
The
big
lear
nin
g:
• How to leverage social media basis your business and marketing goals
Co
st: • Can vary basis country
but is in the range of USD 50
A recommended certification for anyone managing your social media for your business
Check out HP’s Social Media Handle Finder toco-create your social content strategy
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FACEBOOK CERTIFIED COMMUNITY MANAGER
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LEARN HOW TO BUILD A COMMUNITYW
hy: • At some point in your
social media marketing journey, you will want to build a community.
• This will become increasingly important as users get more control over what ads they see, and instead prefer to engage in relevant conversations with like-minded communities
Wh
at t
o e
xpec
t:
• The Facebook Certified Community Manager is a quick deep dive into unlocking the social community advantage to create business impact
The
big
lear
nin
g: • Learn the difference between selling offerings and building a community on social media
Co
st: • The cost will vary
depending on your country
This is especially recommended if you have been restricting your Facebook usage to running ads
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SEMRUSH SEOTOOLKIT COURSE
13
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EVEN IF YOU OUTSOURCE SEO, IT IS IMPORTANT YOU UNDERSTAND IT
Why
: • A simple concept, SEO can be an exhaustive exercise and it is likely that you want to outsource it.
• However, it is important that you/your team understands the basics so you can drive your goals and have a point of view in discussions
Wh
at t
o e
xpe
ct: • The SEMRush SEO
Toolkit Course is ideal because it covers everything in detail, is an interactive module, and takes only three hours!
The
big
lear
nin
g: • Learn everything you need to know to enter technical discussions with your agency/vendor about meeting your goals
Co
st: • Free
You need to understand SEO so you can have your PoV in discussions + be the bridge between your SEO , development, UX and content teams.
Check out HP’s SEO Software Finder
HP Confidential15
GET RESPONSE MARKETING AUTOMATION CERTIFICATION
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NURTURE YOUR AUDIENCES SMARTLY WITH AUTOMATION
Why
: • Automation is an extremely effective approach that can be overwhelming at the start
Wh
at t
o e
xpec
t: • Lucid understanding when you have 7 teachers taking you through the various aspects in an interactive manner
• The GetResponseMarketing Automation Certification course is self-paced and the certification is valid for a lifetime Th
e b
ig le
arn
ing: • In just 3 hours, you will
learn how to automate your campaigns, create workflows, and link your automation to ROI
Co
st: • USD 199
Automation is a brilliant plug-and-play technique for busy business owners and small business owners too!
Get to know many Marketing Automation Tools that can help you achieve your goals.
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HUBSPOT EMAIL MARKETING COURSE
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EMAIL REMAINS ONE OF THE MOST EFFECTIVE FORMS OF MARKETING AND
CONVERSION
Why
: • Unfortunately, email marketing often gets overlooked in all the buzz around newer forms of digital marketing
• As a direct communication channel, it remains highly effective when done right W
hat
to
exp
ect: • The HubSpot Email
Marketing Course includes fundamentals and best practices around topics such as audience segmentation, creating a high-performing email, and lead nurturing
The
big
lear
nin
g: • In 3 hours, you’ll go home with everything about building an email marketing strategy that delivers on business goals
Co
st: • Free
Even if you have been having an email marketing strategy, it will pay off to test your skills and update them
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INSTAGRAM COURSE
19
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THERE IS MORE TO INSTAGRAM THAN PRETTY PICTURES
Why
: • Instagram often gets limited to being seen as a highly visual platform
• However, there is a lot more that goes into building a successful Instagram profile W
hat
to
exp
ect: • The Facebook Blueprint Instagram Advertisingprogram is your guide to learning about various campaign objectives, ad formats, and engagement possibilities
The
big
lear
nin
g: • Discover why Instagram isn’t a one-size-fits-all strategy and how different audiences interact basis their preferences
Co
st: • Free
Since Instagram is constantly evolving as a platform, we recommend you take this certification on an annual basis to stay updated
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CMI UNIVERSITY COURSE
21
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CONTENT MARKETING CAN TRANSFORM THE WAY YOU CONDUCT BUSINESS
Why
: •A certification awarded at the end of a 12-month course, it is an effective way to transform your content and digital marketing effectiveness
Wh
at t
o e
xpe
ct: •This certification is
for intermediate to advanced professionals
The
big
lear
nin
g: •Delivered by industry stalwarts and preferred by several Fortune 100 Companies, it is a course you would do well to invest in if you prefer to be a game changer in the industry
Co
st: •USD 995
Make sure the candidate you register for the course has spent adequate time exploring Content Marketing Institute’s content as a pre-read to the course
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THANK YOU
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