Top 10 in PR Publications

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  PR Publication Facts
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  Public Relations Publications?
  Yes, I can talk about that!
  Created by: Natalia C. Daies
  November 28, 2009
  GSU PRCA 3339
  

2. 1.
White Space
is just as important as any other element in a document.
Why?
1. It creates structure
2. Provides a resting space for readers
3. 2.
Segmenting Publics
PR Practitioners can segment publics by the following:

• Generation

4. Life Stages 5. Social Class 6. Education 7. Gender 8. National OriginSegmenting Publics is a key element of strategic communication.
9. 3.
Fonts potentially can set the mood of any design. So its important to remember:
Try not to use more than two fonts in a document
Using one font appears professional.
Too much font variation tends to be confusing to a reader
10. 4.
If you dont know anything else you better know
CRAP
C-Contrast: One item stands out from the others
R-Repetition: Repeat design/Creates consistency
A-Alignment: Layout of items on the page
P-Proximity: Unifying items by placing them closely together
11. 5.
Process Color is produced from cyan, magenta, yellow, and black.
Spot Color adds color to black-and-white images.
Spot Color is cheaper
and less complicated to produce.
Spot Color v Process Color
12. 6.
Abstract Art Female Faces found at www.dreamstime.com
Reduces the thing it represents to its basic visual components.
Abstract Art
13. 7.
Masthead
Includes:

• Sponsoring Organization

14. Contact Information 15. Issue Date 16. Volume and Number 17. Copyright Information 18. Names and Positions of Editorial Staff