TOP 10 THINGS I LEARNED IN PUBLICATIONS Ashley Renfroe
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TOP 10 THINGS
I LEARNED IN PUBLICATIONS
Ashley Renfroe
HAVING CONNECTIONS
o Connections are always good to have
o Make relationships with professors or other professionals you come into contact witho It could really benefit
you in the future
GROUPWORK
o Working with groups is pretty much inevitable in PRo Getting along with your co-workers is keyo Good relationships can get you ahead
C.R.A.P.
o Contrast, Reptition, Alignment, Proximityo When designing keep these aspects in mindo You don’t even realize how important they are until you learn about themo www.lifehack.org/articles/ communication/design-better-with-crap.html
SEGMENTING PUBLICS
o You will always hear about your target audienceo These audiences can be broken down into segments:
o Generationso Life Stageso Social classeso Educationo Gendero National Origin
DESIGN PROGRAMS: ADOBE
o Designing is incorporated into PR work
o Brochureso Flyerso Logos
o These programs definitely take some practice, but so worth it once you get hang of it
o InDesigno PhotoShopo Illustrator
LOGOTYPES
o Companies can be recognized by their logoso Make sure they are memorable and stand out o The first letter of the logo can be memorable
WRITING!!!
o While we didn’t do much writing in this class it is still extremely important in PRo The writing for our brochure, while mostly short still a big part of the publication!
PRINTING SPECIFICATIONS
o Who knew there were so many different types of paper?o From size, type, brand, weight, etc.o It is important to know these things when going into a print shopo You are the one that needs to know what is needed and wanted by the client, not the print shop workers
TYPOGRAPHY
o The art or process of printing with typeo Certain types of fonts are easier to reado Styles of fonts should be used sparingly
o Sometimes less is moreo The font can give something a certain feelo Be aware of the fonts you choose!!!
PHOTOGRAPHY
o There will be times when you will have to forget about a photographer and have to take pictures yourselfo Knowing how to take good photographs is a good skill to have
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