10 Most Popular Car Manufacturers In USA JANUARY, 2014 A SOCIAL MEDIA ANALYSIS
Aug 10, 2014
10 Most Popular Car
Manufacturers In USA
JANUARY, 2014
A SOCIAL MEDIA ANALYSIS
Key findings
• Nissan is the most social Car company in
U.S followed by Ford and Mercedez-Benz
• Nissan led other car manufacturer
competitors on various parameters on
Facebook.
• BMW has the highest fans on Facebook.
Due to low percentage of fans engaged,
BMW ranks third on Facebook among
competitors.
• There is no positive correlation between
increase in sales and increase in Facebook
fans
• Audi is the clear leader on Twitter.
Rank Company nameSimplify360
Score
1 Nissan 81
2 Ford 75
3 Mercedes-Benz 74
4 Audi 73
5 Volkswagen 61
6 Toyota 56
7 Honda 53
8 BMW 49
9 Subaru 36
10 Kia 33
10 MOST SOCIAL AMERICAN CAR COMPANY
Rank Company NameFacebook
ScoreRank Company Name
Score
1 Nissan 84 1 Audi 91
2 Mercedes-Benz 77 2 Ford 89
3 BMW 69 3 Nissan 77
4 Volkswagen 67 4 Mercedes-Benz 71
5 Ford 60 5 Toyota 68
6 Audi 56 6 Honda 59
7 Honda 47 7 Volkswagen 56
8 Toyota 44 8 GM 41
9 Subaru 43 9 Kia 32
10 Mazda 43 10 Subaru 29
PARAMETER WISE BREAKUP OF SCORES
Final index is a function of Facebook score and Twitter score
-0.1
-0.02
0.06
0.14
0.22
0.3
-3 1 5 9 13 17
NO. O
F PE
OPL
E EN
GAGE
D
Mill
ions
TOTAL NO. OF FANS Millions
*Bubble size
represent %ge of
fans engaged
BMW HAS HIGH NUMBER OF FANS AS WELL AS HIGH ENGAGEMENT
BMW, Nissan and Audi are the leaders on Facebook
Facebook engagement quadrant, January 2014
Car Industry, US, Source: Simplify360
LEADERS
High on
engagement
but low fans
High number of as well high number of engaged fans
High on
engagement
but low fans
INDUSTRY AVERAGE
INDU
STRY
AVE
RAGE
15,375,102
8,543,508
7,726,208
3,130,576
2,464,490
2,120,692
1,990,342
1,844,369
1,683,893
1,321,678
BMW
Nissan
Audi
Honda
Mercedes-…
Ford
Volkswagen
Toyota
Subaru
Hyundai
BMW IS THE MOST FOLLOWED BRAND ON FACEBOOK
Total no. of fans of the top car companies,
January 2014
There is no positive correlation between increase in sales and increase in
Facebook fans
22
.84
%
22
.96
%
16
.86
%
18
.68
%
14
.51
%
22
.12
%
11
7.6
4%
29
.67
% 46
.61
%
86
.88
%
39
.79
%
46
.19
%
13
.46
%
9.8
8%
9.0
0%
10
.80
%
7.3
3%
7.2
1%
2.5
3%
-6.9
5%
2.4
9% 13
.33
%
26
.23
%
7.3
7%
Aud
i
BM
W
Chry
sler
Gro
up
Ford
GM
Hond
a
Hyund
ai
Volk
swa
gen
Ma
zd
a
Merc
ed
es-
Benz
Sub
aru
Toyota
% increase in FB fans in 2013 compared to 2012 %change in sales in 2013 compared to 2012
In terms of share of fans, there is perfect competition
31.6%
17.5%
15.9%
6.4%
5.1%
4.4%
4.1%
3.8%
3.5%
2.7%
2.5%
1.5%1.1%0.1%
BMW
Nissan
Audi
Honda
Mercedes-Benz
Ford
Volkswagen
Toyota
Subaru
Hyundai
Mazda
Chrysler Group
GM
Kia
Share of mentions of brands on social media, January 2014
BMW has 31.6% share of fans
BMW
Nissan
Audi
Honda
Mercedes-Benz
Ford
Volkswagen
Toyota
SubaruHyundai
Mazda
Chrysler Group
GMKia
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
0 100,000 200,000 300,000 400,000 500,000 600,000 700,000
Ment
ions
Followers
Size of the bubble
represents the number of
tweets sent from the official
twitter handle
AUDI HAS THE HIGHEST FOLLOWERS WITH THE SECOND HIGHEST MENTIONS
High number followers but less
mentions
High number of
mentions and high
followers
Three major groups can be observed among the Car companies. (1)Those with high mention but less
follower, (2)those having high number of followers but less mentions and (3)those who are low on both the
parameters.
Less number followers and less mentions
34,628
25,612
16,453
15,152
14,950
14,412
12,377
10,467
9,049
8,191
Ford
Audi
Toyota
Nissan
Mercedes-Benz
Volkswagen
BMW
Honda
Kia
GM
FORD IS THE MOST MENTIONED BRAND ON TWITTER
No. of mentions of Twitter profiles, January 2014
Methodology
Simplify360’s proprietary listening tool is used for collecting the
data and counting the number of mentions for each company.
The parameters considered for Twitter and Facebook were also
gathered through Simplify360. For brands having multiple
Twitter/Facebook profiles their US official account is taken into
consideration.
A total of 14 companies were considered in the analysis.
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