- 1. TOOZLA Location Based Service
2. Mobile & travel
- Travel means to be mobile
- Each modern traveler is equipped with photo camera and mobile
phone
3. Tourists get social and mobile
- Social media and mobile technology will dramatically change the
face of the tourism industry in future. Holiday tips from friends
worldwide, interactive bookings andmobile travel guidesat the
destination will becomethe norm in years to come
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- ITB World Travel Trends Report 2010/2011
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- http ://www1.messe-berlin.de/vip8_1/ website / Internet /
Internet / www.itb-berlin / pdf / Publikationen
/worldttr_2010_2011.pdf
4. Europe Mobile travel applications
- Following the success of the iPhone, smartphones are
revolutionising the travel industry thanks to geo-localisation
services based on GPS technology
- Smartphone penetration is expected to reach 92% in Europe by
2014 ()
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- WTM Global Trends Report 2010
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- http :// www.wtmlondon.com / files
/wtm2010_global_trends_report.pdf
5. Smartphone platforms
- Platform share varies by country
- Worldwide share in 2010 is shown on the right
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- http://www.gartner.com/it/page.jsp?id=1543014
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- Smartmarketing * (RU) expert data
Russia share WW share Platform 3.8 4 . 2 1 6 . 0 1 5 .7 2 2 . 7
3 7 .6 50.0 Microsoft Windows Mobile 10.4 iOS 0.5 Other OS 0.1
Research In Motion 5.6 Android 34.0 Symbian 6. App stores 7.
Nokia
- 175 million Nokia Symbian devices
- 45 million active Nokia touch screen smartphone users
- Java appsforapproximately 500 milliondevices
- http :// www.forum.nokia.com / Distribute /
Ovi_Store_statistics.xhtml
8. Mobile internet usage
- Mobile Internet user count grew up to500 M in2010
- This count will reach1 B in2011
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- Approx400 M of them will be concentrated in Asia ,200M in North
America and 200M in Europe .
- Traffic 3 times increased during 2010
- In Russia only, user count will reach26 M
- Share ofregularmobile internet users by country (of country
population):
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-
-
- According to research of Ericsson and Json & Partners,
2011
9. Mobile networks in Russia
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- Beeline, MegaFon, Mobile Telesystems (MTS), TELE2 Russsia
- 140% penetration rate, 190% in Moscow
- Roaming rates extremely high even within country
- GPRS rates are relatively low
10. Mobile internet consumption in Russia
- 22 Million Russians (i.e. 18% of the total population) go to
Internet from a mobile device (at least 1 time per month)
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- 45% quick information search
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- 29% music download/listening
11. Mobile issues when travel abroad Is there roamingin your
tariff? To change tariff? To use native SIM? Purchase local SIM?
Purchase travel SIM? yes yes High cost of data yes no no no yes
Universal number no Low costof data Operator? Tariff? Where to buy?
yes no No phone = no problem Total relax Do you use virtual number?
12. Comfort travelling
- Do not depend on other people
- Do not worry about situations
- To be guided/secured if necessary
- To get notifications, alarms depending on schedule or wish
- To have the option getting all the necessary info in the
current environment
- All information in native language
13. What is Toozla
- To help independent travelers Worldwide we started the
development of a global system in 2008
- It is actually ecosystem with many various players
involved
- We provide mobile solutions for DMO, content owners, local and
global business.
14. Toozla Worldwide interactivemobile audio guides 15.
Toozlarevolutionisesthe travel paradigm
- Toozla links highly-relevant information to specific
sights
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- More in-depth than an ordinary paper guide
- Toozla opens up a new infosphere to mobile phone users
- Travellers feel like locals as they explore unfamiliar
cities
- Users can share their opinion of a location right then and
there
16. Market
- Users: independent travellers
- Segment is growing, especially given the current economic
situation
- Independent travellers worldwide:277 million
- The idea was obvious, so the process of acceptance of the tool
should be a very natural one
17. T he T oozlaecos ystem Destination Traveller
- No need for special equipment, offices or booths
- Allows analysis of tourist behavior and preferences
- Users receive a sense of the destinations hospitality
Content owner Local business Mobile operator
- Highly-relevant content where and when it is needed
- Moreconvenient than a bookor mp3
- Complete freedom of travel
- Local, up-to-the-minute information
- Ready-for-use technology gives content owners access to mobile
users
- Access to client when he or she is just a few steps away
- Targeting by age, sex, location, time, language
- Increased Internet traffic
18. Smartphone platforms
- Toozla is available on a variety of mobile devices:iOS (iPhone,
iPad), Android (Samsung, HTC, Motorola etc.), bada (Samsung Wave),
Symbian (Nokia),and a number of smartphones with support of
Java2ME.
19. Basic functions of an applet
- Toozla provides travelers with a brand new
multifunctionaltravel guide .
- It evolves a new advertising channel.
- Itprovidesdestinations with an innovativ e tool, whichincrease
snumber of satisfied independent travellers .
20. Streams available 21. Streams available
- Austria. Salzburg ;Austria. Vienna Barceloneta Belgium.
Antwerpen ;Belgium. Bruges Belgium. Ghent ;Cambridge Copenhagen.
Denmark. Harbour Danmark. Copenhagen. Along the Metro Fremantle
Explorer ;Fremantle Tours GPS Citygames Ciutat Vella Imagineear
audio guides InterContinental ;Italy. Firenze Italy. Napoli ;Italy.
Pisa ;Italy. Rome Italy. Siena ;Italy. Torino ;Italy. Venice
Moscow.Kremlin ;London Netherlands. Amsterdam Norway. Oslo. Karl
Johans Gate Oslo. Norway ;Spain. Menorka Moscow.Tsaritsyno USA.
Boston Downtown USA.Chicago ;USA. LA Moscow. ;- ; -
22. my.toozla.com
- Listen/ Change your words.
- Share with friends via Facebook and Twitter
23. PartnerTool.toozla.com 24. ad.toozla.com
- Very local access when your customer is on the same street
25. Contacts