Toowoomba 2011 Facebook Phenomenon

The Facebook Phenomenon

Credits: Amodiovalerio Verde

Gender by macro-area

Credits: Amodiovalerio Verde

Age by countries

Credits: Amodiovalerio Verde

Facebook is the NEW word of mouth - it is twice as effective

Erik Bahr, Tom Arrix and14 other friends like Budweiser

160%lift in brand recall

200% lift in message

awareness

400%lift in purchase

intent7

A focus on people delivers the results brands care about

2Xpreference

foot traffic

+9Mrecommendation

+12%awareness

4X offline

2X online+7%

intent

8

ROI

5X

9M+recommendationsfor Charity

9

2xincrease in trafficto levis.com

10

7 Tips for Facebook Page1. Have a branded Facebook page after researching 2. Research3. Have a welcome tab – increases conversion by up to 2 x4.Spend 25% of your social day analysing the numbers5. Provide an incentive to ‘Like’ you & then tell them what happens after they do ‘Like’ you6. Experiment with Facebook Ads7. Do something

Sources:•Facebook’s Ad Platform Compiled by Amodiovalerio Verde [email protected]•Troy from Travel 2.0

Justin TamsettB.Ed (Phys & Health Education)

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