Tooting Our Own Horn: Developing a Brand Messagemolib.org/.../07/branding-presentation-mla-2015.pdf · What is branding? Brands have meaning. Brands have personality. Brands have

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What is branding? Brands have meaning. Brands have

personality. Brands have attitude. And because people so often identify with, relate to, and define themselves by them, brands

have influence.

Gronlund, Jay. Basics of Branding: A Practical Guide for Managers. New York, NY, USA: Business Expert Press, 2013. Print. 3.

https://upload.wikimedia.org/wikipedia/commons/f/f9/LeftShoulderBrand.JPG

http://www.coca-cola.co.uk

http://blog.toyota.co.uk/toyota-logo-download

http://www.redcross.org/images

https://upload.wikimedia.org/wikipedia/commons

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Your brand is not necessarily what you want it to be, instead your brand is how people see and feel about you. You cannot control what your brand is, but you can use branding tactics and your visual identity to guide your brand. Tomcik, Laura. “Tying it All Together: Utilizing Market Research to Inform a Marketing Plan and Further Library Branding.” Public Services Quarterly. 11 (2015): 59-65. Print. 61

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References

Gronlund, Jay. Basics of Branding : A Practical Guide for Managers. New York, NY, USA: Business Expert Press, 2013. Print.

Tomcik, Laura. “Tying it All Together: Utilizing Market Research to Inform a Marketing Plan and Further Library Branding.” Public Services Quarterly. 11 (2015): 59-65. Print.

If ALA was a person, what one word would you use to describe it?

Questions?

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Instruction Librarian

Webster University

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