Tools to Assess Tools to Assess the Needs of Your the Needs of Your Plus 50 Population Plus 50 Population American Association of Community Colleges Funded with a grant from The Atlantic Philanthropies 1
Dec 26, 2015
Tools to Assess the Tools to Assess the Needs of Your Plus 50 Needs of Your Plus 50 PopulationPopulationAmerican Association of Community Colleges
Funded with a grant from The Atlantic Philanthropies
1
Submitting QuestionsSubmitting Questions To submit a question or
comment, type the question in the text field and click the arrow button.
Please enter the name of the person to whom the question is directed.
Your name, the text “Submitted Question,” and your question will appear in red on your screen, indicating successful submission.
Questions are directly transmitted to presenters—no other participants will see your questions.
Gary, where can I find today’s PPT?
Text FieldText Field
Arrow ButtonArrow Button 3
Practice: Attendance PollPractice: Attendance Poll
In the chat room, please type your name, the name of your organization, your location, and the number of people attending with you today.
4
Access to Webinar MaterialsAccess to Webinar MaterialsToday’s session will be recorded and made available on the Plus 50 website:
http://plus50.aacc.nche.edu/
5
PollPoll: Have you ever conducted a : Have you ever conducted a needs assessment?needs assessment?
Yes
No
6
PresentersPresenters
Nancy Latham, Director of Research and Evaluation, LFA Group
Emily Boer Drake, Senior Consultant, LFA Group
Heather Ellison, Program Planner, Continuing Education, St. Louis Community College
7
Learning ObjectivesLearning Objectives
By the end of today’s webinar, you will be able to:
Discuss the purpose and benefits of performing a needs assessment.
Identify the components of the Needs Assessment Toolkit and describe how each may be used.
Embark on selecting the toolkit components that best suit the needs of your organization.
9
What is a Needs Assessment and Why What is a Needs Assessment and Why is it Important?is it Important? A needs assessment is conducted to help organizations
identify the demand for specific services.
It provides a foundation for future decision-making, effective planning, and appropriate action.
It can also help to make the case for programs and services to funders, and to your college’s leadership.
10
The Plus 50 Needs Assessment ToolkitThe Plus 50 Needs Assessment Toolkit
Developed by the AACC and LFA to help community colleges conduct a needs assessment for the purposes of developing workforce training and career development programming for their local Plus 50 population.
11
Five Basic Components of a Needs Five Basic Components of a Needs AssessmentAssessment
12
Local employer and industry needs, and information about growth occupations in your area.
An estimated size of your local Plus 50 population.
Market Sizing Instructions for Sizing the Market
for plus 50 Workforce Education
Programming
Market Sizing Tool
Tools in the Section
Toolkit Section
Assessment of Local Employer
and Industry Needs
Assessing Local Employer Needs
Five Basic Components of a Needs Five Basic Components of a Needs Assessment, Assessment, continuedcontinued
13
A description of the needs, interests, constraints, and preferences of the local Plus 50 population
Survey Development
Guidelines
Survey Development
Survey Administration
Survey Analysis
Sample Survey
Survey Administration
Guidelines: How to Administer a Needs Assessment Survey
Survey Analysis Guidelines
Sample Survey Analysis Plan
Tools in the SectionToolkit Section
Five Basic Components of a Needs Five Basic Components of a Needs Assessment, Assessment, continuedcontinued
14
A description of the needs, interests, constraints, and preferences of the local Plus 50 population
Focus Group Guidelines: How to
Plan for and Facilitate a Focus
Group
Conducting Focus Groups
and Using Focus Group Data
Sample Focus Group Questions
Tools in the SectionToolkit Section
Summarizing Focus Group Results
Five Basic Components of a Needs Five Basic Components of a Needs Assessment, Assessment, continuedcontinued
Recommendations for program development and design.
15
Basic information about potential competitors and collaborators.
Writing your Needs
Assessment Report
Sample Discussion Questions for Group Reflection on your
Data
Sample Needs Assessment Report
Outline
Sample Recommendations
Introduction to the Toolkit
What might your Needs Assessment
Include?
Tools in the SectionToolkit Section
Remember!Remember!
You do not need to use every
component of the toolkit to build your needs assessment!
16
Getting Ready for a Needs AssessmentGetting Ready for a Needs Assessment
Assemble a needs assessment implementation team.
17
Create a timeline and work plan.
Develop a budget.
Assessing Local Employer NeedsAssessing Local Employer Needs
The goal of this tool is to help you identify:
– What skills local employers need most.
– The high growth occupations that exist in your area.
19
Assessing Local Employer Needs, Assessing Local Employer Needs, continuedcontinued
Useful resources for information on local business and occupations include:
– Your college’s Workforce Development department.– The Chamber of Commerce.– The Workforce Investment Board (WIB).– Community Economic Development Associations.
You may also access publicly available data
Reference the toolkit component Assessment of Local Employer and Industry Needs
for valuable online resources.
Market SizingMarket Sizing
Allows you to estimate the number of potential Plus 50 learners in your area.
Helps community colleges make decisions regarding:– How extensive their
offerings should be.
– The extent to which they should tailor offerings.
– How to price courses for Plus 50 students.
21
Overview of Market Sizing StepsOverview of Market Sizing Steps
1. The total Plus 50 population in your area.
2. How many people in your area are interested in Plus 50 programming.
3. What percent of your target market can afford Plus 50 programming.
22
Utilize information from the US Census, the Bureau of Labor Statistics (BLS), and recent research in the field to determine:
Overview of Market Sizing Steps, Overview of Market Sizing Steps, continuedcontinued
You only need Excel, You only need Excel, Internet access, and the Internet access, and the Market Sizing ToolMarket Sizing Tool in in the toolkit to effectively the toolkit to effectively
complete the three steps complete the three steps of market sizing!of market sizing!
23
Gathering Information from Your Local Gathering Information from Your Local Plus 50 Population: Surveys & Focus Plus 50 Population: Surveys & Focus GroupsGroups
Conduct a survey when: It is important to you to collect
data from a wide range of local Plus 50 population.
You have access to someone who is comfortable with quantitative analysis.
You have adequate time and resources available.
25
Gathering Information from Your Local Gathering Information from Your Local Plus 50 Population: Surveys & Focus Plus 50 Population: Surveys & Focus Groups, Groups, continuedcontinued
Conduct a focus group when:
You want more narrative, in-depth information than you can collect from a survey.
You would like to collect data from your population relatively quickly.
26
Survey DevelopmentSurvey Development
The fundamentals:The fundamentals: Identify what it is you want to know.
Think about whether the questions you include will get you the information you want.
Figure out if your questions ask what you think they are asking.
For an example of how a Plus 50 survey may be presented, refer to the Sample Survey in your toolkit.
27
Survey AdministrationSurvey Administration
28
You will need to decide who you will survey and how you will reach them.
Two basic groups that you may wish to target include:
– Current students age 50 and older at your college.
– Those in this age group from the broader community.
Survey Administration, Survey Administration, continuedcontinued
Surveys may be administered online or on paper.
Refer to the toolkit for advantages, disadvantages, and guidelines for each.
29
Survey AnalysisSurvey Analysis
• Analysis is using data to reveal information that is important to making decisions.
• When included in a report, the analysis tells the story of survey results to others.
30
31
Survey Analysis, Survey Analysis, continuedcontinued
• Basic survey analysis can be done by anyone comfortable with numbers – you don’t have to be a statistician!
• For more involved analysis, consider bringing someone experienced in working with survey data onto your team.
Refer to the Survey Analysis Guidelines in your toolkit to determine the questions your data can answer, the type of
analysis to do, and how to present and interpret results.
Survey Analysis, Survey Analysis, continuedcontinued
There is There is no one right no one right wayway to present your to present your
data and communicate data and communicate the results of your the results of your
survey!survey!
32
Conducting Focus GroupsConducting Focus GroupsFocus groups: Allow a deep, detailed collection of information about
people’s interests and preferences. Collect qualitative information from a small group of
people. Are structured around a set of predetermined
questions that aim to stimulate conversation and spark ideas from participants.
Refer to Focus Group Guidelines in the toolkit for tips on planning, writing questions for, and
facilitating a focus group.34
Using Focus Group DataUsing Focus Group Data
Using notes and/or recorded transcripts from the focus group, summarize the results by:
– Finding common themes and sub-themes.
– Identifying unique and creative insights.
– Using direct quotes from focus group participants.
35
Presenters:Nancy Latham, Director of
Research and Evaluation, LFA Group
Heather EllisonProgram Planner, Continuing
Education, St. Louis Community College
36
Writing Your Needs Assessment Writing Your Needs Assessment ReportReport
Convene your implementation team or advisory group to discuss:
– The data you’ve gathered.
– What this data means and what is most meaningful.
– What recommendations emerge from the findings.
37
Writing Your Needs Assessment Writing Your Needs Assessment Report, Report, continuedcontinued
Write your final report by incorporating contributions from the group and fine-tuning, as necessary.
See the Sample Needs Assessment Report Outline and Sample Recommendations in the
toolkit for examples of what you might include in your report.
38
Questions & AnswersQuestions & Answers
Please enter any questions you have about the content covered in today’s session in the chat room.
39
http://plus50.aacc.nche.edu/publications.html
Where do I find the Needs Where do I find the Needs Assessment tools?Assessment tools?
40
To View a Recording of this WebinarTo View a Recording of this Webinar
41
Today’s session has been recorded and is available on the Plus 50 website:
http://plus50.aacc.nche.edu/
Future EventsFuture Events
42
The Importance of Stakeholders (10/22/2009; 3:00pm EST)
If You Build It: Promoting Your Program for Adult Learners (11/05/2009; 3:00pm EST)
Understanding the Particular Needs of the Adult Learner (11/19/2009; 3:00pm EST)
Creating and Sustaining Your Program for Adult Learners (12/03/2009; 3:00pm EST)