Tools For State and Local Web Sites Web Style, Site Headers and Promotion Banners.

Tools For State and Local Web Sites

Web Style, Site Headers and Promotion Banners

Identity and Site Guidelines

Font:

On the Web, NAIFA uses Arial for site content.

Arial is a universally available font. It’s use ensuresmost of your audience will be able to properly accessyour content.

Color / NAIFA Blue:

PMS: 293 CCMYK: C:100 M:57 Y:0 K:2RGB: R:0 G:103 B:177Web: #006699

Arialabcdefghijklmnopqrstuvxyz 123456789ABCDEFGHIJKLMNOPQRSTUVXYZ

Identity and Site Guidelines: Web Basics

Page Layout

•Should Appeal to target audience•Consistent site header/logo•Consistent navigation area•Informative page title that includes the company/organization/site name•Page footer area — copyright, last update, contact e-mail address•Good use of basic design principles: repetition, contrast, proximity, and alignment•Displays without horizontal scrolling at 1024x768 and higher resolutions•Balance of text/graphics/white space on page•Good contrast between text and background•Repetitive information (header/logo and navigation) takes up no more than one-quarter to one-third of the top portion of the browser window at 1024x768 resolution•Home page has compelling, interesting information above the fold (before scrolling down) at 1024x768•Home page downloads within 5 seconds

Browser Compatibility

The following browsers all enjoy popularity, so new sites should be compatible with each:

•Internet Explorer•Firefox•Opera•Chrome•Safari (both Mac and Windows)

Example with Association Name

Site Headers

Example:

Example:

Online PromotionAll promotions or links for new and renewing members should direct readers to:http://www.NAIFA.org/NAIFApays