Tools for marketing libraries

Tools ForMarketing

LIBRARIES

What IS marketing?

Well... ok. But what does that have to do

with the library?

The CHALLENGEThe CHALLENGEis inis in COMMUNICATINGCOMMUNICATING

Libraries used to be the place to go

for information!We are no longer

Gatekeepers...

...but Guides!

How do we convince patrons?

SHOW.SHOW. Don't TELL.Don't TELL.

...and then there was this time I fought this guy with tentacles. Hey!

Where are you going?

Why is it that I cannotfind anything in the

collection that isn't relatedto My Little Pony?

Know yourKnow yourTARGET AUDIENCETARGET AUDIENCE

Who are these people?What do they want?What is a... “Brony?”

Have you seenBrent Spiner?

He's supposed to be here...

Data. We need Data.Data. We need Data.

Promote:Promote:Library ResourcesLibrary Resources

Library EventsLibrary EventsLibrarians AS ResourcesLibrarians AS Resources

Kansas State University: Lord of the Libraries

Library Thriller

Social Media.Get the word out.

That whole Web 2.0sorta thing...

Online book discussionsOnline book discussionsPromote upcoming library eventsPromote upcoming library eventsLibrary instructionLibrary instruction

Short Audio/Video presentationsShort Audio/Video presentationsRecorded lessons and eventsRecorded lessons and events

Media Sharing!

FLICKRFLICKR

YOUTUBEYOUTUBE

SLIDESHARESLIDESHARE

SOCIAL NETWORKING

FACEBOOKFACEBOOK

PINTERESTPINTEREST

TWITTERTWITTER

Maintain an offline presence as well!

LOCAL BUSINESSES, RADIO STATIONS, LOCAL BUSINESSES, RADIO STATIONS, BULLETIN BOARDS, NEWSPAPERS, BULLETIN BOARDS, NEWSPAPERS, COMMUNITY EVENTSCOMMUNITY EVENTS

How do you know your message has been received?

GOOGLE ANALYTICSGOOGLE ANALYTICS

CLOZECLOZE

SPROUT SOCIALSPROUT SOCIAL

CROWD BOOSTERCROWD BOOSTER

RR

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