Marketing Proposal Prepared for: Jackie Donahue Date: August 19, 2014 For Marketing the Property Located at: 127 Woodside Ave Donna Bruno WESTCHESTER/FAIRFIELD FIELD TRAINER Office: 914.762.7010 Email: [email protected]Fax: 1.877.856.2362 • Cell: 914.329.7614
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Marketing Proposal
Prepared for:
Jackie Donahue
Date: August 19, 2014
For Marketing the Property Located at:
127 Woodside Ave
Donna BrunoWESTCHESTER/FAIRFIELD FIELD TRAINEROffice: 914.762.7010Email: [email protected]: 1.877.856.2362 • Cell: 914.329.7614
August 19, 2014
Jackie Donahue127 Woodside AveBriarcliff Manor, NY 10510
Dear Jackie:
I saw that your home is no longer available for sale on our local multiple listing service; manytimes that indicates that your listing contract has come to an end, so I wanted to introducemyself and my company. Instead of reviewing what went wrong, I'd like to show you,instead, of all the right things youcan expect if you decided to give it a go again with me and Coldwell Banker Residential RealEstate. As part of the NRT, we are global and local; we advertise your home everyday in 100's ofplaces until it sells. Our technology was designed with today's buyer in mind, so it makeshouse hunting and purchasing very easy and stress free. I hope you'll take a few minutes out of your busy day to review this packet and to learn a littlebit about me and Coldwell Banker Residential Real Estate. There's truly so much to tell youabout how we can help turn your "story" into a happy ending. Please call me at your earliestconvenience!
Sincerely,
Donna Bruno, CRS, ABR, eProWestchester/Fairfield Field Trainer, REALTOR®
Donna BrunoWESTCHESTER/FAIRFIELD FIELD TRAINEROffice: 914.762.7010Email: [email protected]: 1.877.856.2362 • Cell: 914.329.7614
Your Buyer Could Be Anywhere. You Need a Company with Connections Everywhere.
Europe/Mediterranean(Czech Republic, France, Greece, Ireland, Italy, Malta, Monaco, Netherlands, Northern Cyprus, Romania, Spain, Turkey)
139
Middle East (East Bahrain, Egypt, Kuwait, Lebanon, Qatar, Saudi Arabia, United Arab Emirates)
22
Asia(China, Hong Kong, India, Indonesia, Japan, Macao, Singapore, Vietnam)
168
Australia 14
Office Count
North AmericaCanadaUnited StatesMexico
2132,37558
Central America(Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama)
19
South America(Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, French Guiana, Guyana, Paraguay, Peru, Suriname, Uruguay, Venezuela)
64
Caribbean(Anguilla, Antigua, Aruba, Bahamas, Barbados, Barbuda, Bermuda, Cayman Islands, Cuba, Dominica, Dominican Republic, Grenada, Guadeloupe, Haiti, Jamaica, Martinique, Montserrat, Netherlands Antilles, Puerto Rico, Santa Lucia, St. Barthelemy, St. Kitts/Nevis, St. Martin [France], St. Vincent & The Grenadines, Trinidad & Tobago, Turks and Caicos Islands, Virgin Islands [British], Virgin Islands [U.S.])
39
With 3,115 worldwide locations,
Coldwell Banker is uniquely positioned
to bring you an international network
of agents, buyers and corporate
relocation connections to get your
home sold.
Donna BrunoWESTCHESTER/FAIRFIELD FIELD TRAINEROffice: 914.762.7010Email: [email protected]: 1.877.856.2362 • Cell: 914.329.7614
Company Facts
Coldwell Banker Residential Brokerage is part of the NRT family of companies. NRT, LLC is the world’s
largest residential real estate brokerage firm, delivering services that other companies can only imagine.
Homes Bought and Sold in 2013 . . . . . . . . . 14,140
Statistics are approximations as of 12/31/2013
Donna BrunoWESTCHESTER/FAIRFIELD FIELD TRAINEROffice: 914.762.7010Email: [email protected]: 1.877.856.2362 • Cell: 914.329.7614
HomeBase inTouchConverts buyer emails into voice and sends the lead to your agent within seconds so they can be first to respond to the customer and show your home.
Mobile WebAn on-the-go version of our ColdwellBankerMoves.com website that buyers can access from their smartphone. Gets your property more exposure to the growing audience of web phone users.
Search Engine Optimization
Strategic purchasing of key words on the internet’s most popular search engines, including Google, MSN, Yahoo! and more ensures that ColdwellBankerMoves.com is among the top websites returned in key word search results. More visits to ColdwellBankerMoves.com means more buyers seeing your home.
HomeBase InboxRegistered buyers receive alerts on new listings, including yours. Coldwell Banker agents can search for buyers who are looking for homes so we can tell them about your house for a faster sale.
HomeBasesm Online transaction management that gives agents, buyers and sellers secure 24/7 access to forms, tasks and records associated with their purchase or sale.
HomeBase InSightWeekly reports showing sellers how many online visits to their listings help track Web traffic, assist with strategic pricing and more effectively plan online advertising and promotions.
MarketQuestPowerful market share program that lets agents provide detailed market activity reports to customers so they can make informed decisions about buying, selling and pricing a new home.
Online Distribution Partners
An intricate network of online partners that ensures your listing is sent to and updated on all major real estate websites including Realtor.com®, Zillow, Trulia and many others, as well exclusive arrangements with NewYorkTimes.com, WallStreetJournal.com*, HomeFinder.com and more.
Absorption Rate Calculator
A detailed online calculator that uses actual market data to help you see how many months worth of active listings are for sale to help strategically price your home for a faster sale.
Coldwell Banker On Location
Exclusively our own, this YouTube channel is dedicated to Coldwell Banker. Viewers will see helpful educational videos, information about upcoming promotions and videos of listings.
FEATURE BENEFIT
How does the competition compare when it comes to using real estate technology to get
your home sold? Most likely, they don’t. Compare our technology shown below to what the
competition is offering.
*Properties $500,000 plus
HomeBase and HomeBase powered by Realogy are service marks of Realogy Services Group LLC and are used under license.
Donna BrunoWESTCHESTER/FAIRFIELD FIELD TRAINEROffice: 914.762.7010Email: [email protected]: 1.877.856.2362 • Cell: 914.329.7614
Powerful Online Relationships
With 89% of buyers searching online*, the internet is an informative source for homebuyers. That’s why we’ve
partnered with the top real estate websites to feature your home.
Your property will be enhanced through an exclusive program on the eight most dominant high-traffic real estate
websites – Trulia, Zillow, Yahoo! Real Estate™, REALTOR.com®, AOL, MSN Real Estate, HotPads, and Homes.com.
With a detailed description and multiple photos, your home will be seen three times more often than it would
without this enhancement. More views can double buyer inquiries and leads are sent directly to your agent’s cell
phone for immediate response.
Our parent company, NRT, is the only national real estate brokerage with the strength to offer this exclusive online
marketing strategy through Coldwell Banker Residential Brokerage.
*2013 National Association of REALTORS Profile of Home Buyers and Sellers
Donna BrunoWESTCHESTER/FAIRFIELD FIELD TRAINEROffice: 914.762.7010Email: [email protected]: 1.877.856.2362 • Cell: 914.329.7614
Internet Marketing Strategy – EXPOSING YOUR PROPERTY TO MORE BUYERS
ColdwellBankerMoves.com ColdwellBanker.com
Homefinder.com
MSN.com
FrontDoor.com
IHT.com
Zillow.com
ColdwellBankerPreviews.com
Homes.com
NewYorkTimes.com
Trulia.comREALTOR®.com WallStreetJournal.com*
Aol.com
HotPads.com
OpenHouse.com
Yahoo!HomesTM
Visit CBeMarketingAdvantage.com to learn more about our Internet Marketing Strategy.
Cn.WSJ.com (China)**
*Only properties $500,000 and above**Only Previews properties
Donna BrunoWESTCHESTER/FAIRFIELD FIELD TRAINEROffice: 914.762.7010Email: [email protected]: 1.877.856.2362 • Cell: 914.329.7614
Search Engine Strategy Drives Online Buyers
How Will Online Shoppers Find Your Home on the internet?
Our multi-million dollar investment into paid and organic search engine optimization strategy helps to
position ColdwellBankerMoves.com and ColdwellBanker.com for top-of-the-page results. We increase
the chances of online buyers seeing your listing, which means we increase the chances of getting an
offer on your home.
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Donna BrunoWESTCHESTER/FAIRFIELD FIELD TRAINEROffice: 914.762.7010Email: [email protected]: 1.877.856.2362 • Cell: 914.329.7614
436 234 Coldwell Banker McMahan Co.439 291 Coldwell Banker Heart of America Realtors, Ltd.463 353 Coldwell Banker C&C Properties470 Coldwell Banker Doug Arnold Real Estate, Inc.480 361 Coldwell Banker Premier Group481 240 Coldwell Banker Hunter Realty485 425 Coldwell Banker Schneidmiller Realty489 341 Coldwell Banker Triad, Realtors
357 Coldwell Banker Ed Schlitt, Realtors 379 Coldwell Banker Brown Realtors 381 Coldwell Banker Alfonso Realty 385 Coldwell Banker Rector Phillips Morse 395 Coldwell Banker KPDK 409 Coldwell Banker Covenant Real Estate, Inc. 436 Coldwell Banker Legacy Real Estate Group 442 Coldwell Banker Plaza Real Estate 453 Coldwell Banker Hedges Realty 483 Coldwell Banker Ellison Realty 488 Coldwell Banker Pacesetter Steel Realtors 490 Coldwell Banker Mountain West Real Estate, Inc.
The Coldwell Banker® network is ranked number one in sides and dollar volume.
This is what dominance looks like in the latest REAL Trends 500 report: 510,831 sides (42% higher than the next nearest brand) $164.9 billion in sales volume (118% higher than the next nearest brand).
The following Coldwell Banker Real Estate affiliated companies are included in the 2014 REAL Trends rankings:
Donna BrunoWESTCHESTER/FAIRFIELD FIELD TRAINEROffice: 914.762.7010Email: [email protected]: 1.877.856.2362 • Cell: 914.329.7614