Tool: People Portrait GENERAL ? VITAL STATISTICS How many people are like this? Trends? Indices and comparisons? WHO THEY ARE Key facts like age, sex, ethnic group, job role requirements, location, grade, length of service GENERAL ATTITUDES TO WORK Levels of engagement; key priorities, motivators, communication preferences OUR INSIGHT TASK/ISSUE BEHAVIOUR – WHAT THEY DO What drives and triggers action? Barriers to doing? History, place of doing? How frequently? Signals of things working? BELIEFS AND ATTITUDES Thoughts, beliefs, attitudes to this? What makes them feel good? Bad? Why? Reasons for doing or not doing? NEEDS Rational or functional needs and emotional or hidden needs? Who experience ‘most’ & ‘least’? Why the differences? PASSION POINTS In this area- loves? Hates? What pleases? What disappoints? ‘Must haves’? Key words and language people use?