Too Loud!!! - PCP Ignite Presentation Deck - Clint Wagoner

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Metallica’s Death Magnetic album sounds better on

Guitar Hero than on CD...wait...What?!

Better http://www.flickr.com/photos/declanjewell/2447653142/sizes/l/in/photostream/

Good

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photostream/

Heavy Compression can make you sick!

“[Modern Albums]can induce a sensation of nausea and fatigue in listeners... It becomes psychologically tiring and almost impossible to listen to...

- PETER MEW, Sr. mastering engineer at Abbey Roads StudiosSunday, October 13, 13

Our music will continually degrade in fidelity, for the sake of making it louder, should we

not do our respective parts to keep recordings crystal clear.

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WE CAN TURN IT UP

HERE

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SO DON’T DO IT HERE!

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Ihttp://www.flickr.com/photos/gi/2427450240/sizes/l/in/photostream/

♫Please stop destroying it :)

Sunday, October 13, 13

T H E F U T U R E I SThere is no need to compete for loudness.

C L E A R

So let’s start competing for FIDELITY.Sunday, October 13, 13

FACT: Commercial music has doubled in volume over the past few decades

FACT: There are no set volume standards for popular

commercial recordings

FACT: Most listeners don’t really notice or care how their music is mastered

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photostream/

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photostream/

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AUDIO ENGINEERS:Take it down a bit

We don’t need to make super hot mixes

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KEEP THE PEAKS!Heavy compression destroys your mix

BORING

AWESOME!http://www.flickr.com/photos/thenovys/3919714207/sizes/l/in/photostream/ http://www.flickr.com/photos/pinksherbet/346854019/sizes/l/in/photostream/

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Engineers should not feel FRUSTRATED if their mix is q u i e t e r , b u t c l e a r e r than other commercial recordingscommercial recordings

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RADIO AND MEDIA HOSTS:Create an industry standard

Form a collective that is aimed at setting standard peak and RMS levels for commercial recordings

Sunday, October 13, 13

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ATSC

AdvancedTelevisionSystemsCommittee

The ATSC has formally recommended audio recording and peak level standards for audio in television and film.

*

*

*

*

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TV people did it, so can you!

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Too often, I find myself opting for the equalizer over the volume knob when

listening to modern commercial musichttp://www.flickr.com/photos/75264768@N00/3477036767/

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LISTENERS:Listen with critical ears

Demand C L E A R , DYNAM I C music

Sunday, October 13, 13

Myth: Louder music sells better

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Sunday, October 13, 13

Studies show that listeners do not really care how loud the volume is on their recordings

Myth: Louder music sells better

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BUSTED

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SO WHAT DO YOU WANT ME TO DO ABOUT IT?

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w.flickr.com

/photos/freestylee/5399124878/sizes/l/in/photostream/

Engineers:

Media Hosts and Industry People:

Listeners:

Compete for fidelity and not volume levels!

Combine forces and form a standard!

“

Demand hi-fi recordings!Sunday, October 13, 13

THE FUTURE IS

There is no need to compete for loudness.

B R I G H T

So let’s start competing for F IDELITY.

1. Stop making music loud at the cost of fidelity

If we:

2. Set a standard for volume levels in radio and media hosts

3. Demand higher quality recordings from record companies

Sunday, October 13, 13

Our music will continually degrade in fidelity, for the sake of making it louder, should we

not do our respective parts to keep recordings crystal clear.

http://www.flickr.com/photos/craigoneal/4893735743/sizes/l/in/photostream/http://www.flickr.com/photos/bullionvault/3591746567/sizes/l/in/photostream/

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BUT IT DOESN’T HAVE TO!!

Let’s start working towards the kinds of nuggets we want to keep around again! :)

Sunday, October 13, 13