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Transcript
TL;DR
Photo: Leah Fauller, Flickr
What is TL;DR?
TOO LONG DIDN’T READ
Photo: Blogspot
Our attention span is
DECREASING
Photo: Harald Muhlhoff, Flickr
Average Attention Span
12SECONDS
8SECONDS
2000 2013Photo: Eric Flexyourhead, Flickr
- NBCnews.com
Users read 20% of the words on an
average Web page
Photo: Jana Zee, Flickr
- NNgroup.com
And are actively seeking a more personalized Web experience
Photo: Shane Lin, Flickr
Your favourite websitesf
t
m
w
p
KNOW THISPhoto: Graham Blackall, Flickr
And are adjusting
accordingly
Photo: BuzzFeed
Websites like
are thriving...Photo: Anthony Leung, Flickr
While credible news sources
struggle to keepup with the times
Photo: Reto Fetz, Flickr
ABIG
OPPORTUNITY
This trend has given “fluff” websites
Photo: Bas Meelker, Flickr
To become our #1 source for
CREDIBLEnews
Photo: Flazingo Photos, Flickr
reported the death
of Michael Jackson
Photo: Immortal.org
released a controversial recording of Clippers’ owner Donald Sterling
Photo: Korea Times US
And news reporters use verified t
accounts to break news first Photo: @CNNbrk on Twtter