Tony McSeán, Director of Library Relations, Elsevier Jane Smith, British Medical Association Library UKSG, Serials Resource Management for the 21st Century: an introduction. 8 June, 2005 The management, economics and The management, economics and electronic hosting of scholarly electronic hosting of scholarly journals journals THE BUSINESS OF THE BUSINESS OF JOURNAL PUBLISHING JOURNAL PUBLISHING
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Tony McSeán, Director of Library Relations, Elsevier
THE BUSINESS OF JOURNAL PUBLISHING. The management, economics and electronic hosting of scholarly journals. Tony McSeán, Director of Library Relations, Elsevier Jane Smith, British Medical Association Library UKSG, Serials Resource Management for the 21st Century: an introduction. 8 June, 2005. - PowerPoint PPT Presentation
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Tony McSeán, Director of Library Relations, Elsevier
Jane Smith, British Medical Association Library
UKSG, Serials Resource Management for the 21st Century: an introduction. 8 June, 2005
The management, economics and The management, economics and electronic hosting of scholarly journalselectronic hosting of scholarly journals
The management, economics and The management, economics and electronic hosting of scholarly journalselectronic hosting of scholarly journals
THE BUSINESS OF THE BUSINESS OF JOURNAL PUBLISHINGJOURNAL PUBLISHING
THE BUSINESS OF THE BUSINESS OF JOURNAL PUBLISHINGJOURNAL PUBLISHING
Publishing and PublishersPublishing and PublishersPublishing and PublishersPublishing and Publishers
A. J. Ayer:
"If I had been someone not very clever, I would have done an easier job like publishing. That's the easiest job I can think of.”
Publishing and PublishersPublishing and PublishersPublishing and PublishersPublishing and Publishers
A. J. Ayer:
"If I had been someone not very clever, I would have done an easier job like publishing. That's the easiest job I can think of.”
Cyril Connolly:
“As repressed sadists are supposed to become policemen or butchers, so those with an irrational fear of life become publishers.”
Publishing and PublishersPublishing and PublishersPublishing and PublishersPublishing and Publishers
A. J. Ayer:
"If I had been someone not very clever, I would have done an easier job like publishing. That's the easiest job I can think of.”
Cyril Connolly:
“As repressed sadists are supposed to become policemen or butchers, so those with an irrational fear of life become publishers.”
Peter Lewis:
“As a university library director my life was full of senior academics telling me how much better they could do my job if only they could be bothered to find the time.”
Henry OldenburgHenry Oldenburg
First Journals: 1665First Journals: 1665First Journals: 1665First Journals: 1665
Main Cause of Journal GrowthMain Cause of Journal GrowthMain Cause of Journal GrowthMain Cause of Journal Growth
Starting New JournalsStarting New JournalsStarting New JournalsStarting New Journals
Proposals come from scholarsOnly 1 in 20 lead to a new title
Starting New JournalsStarting New JournalsStarting New JournalsStarting New Journals
Proposals come from scholarsOnly 1 in 20 lead to a new title
Key questions a publisher asks is there an identifiable critical mass of authors? is there an adequate journal already?are the authors concentrated in a new area or
scattered among several old ones?who will be the readership?credibility of the proposer?
Publishing and PublishersPublishing and PublishersPublishing and PublishersPublishing and Publishers
A. J. Ayer:
"If I had been someone not very clever, I would have done an easier job like publishing. That's the easiest job I can think of.”
Cyril Connolly:
“As repressed sadists are supposed to become policemen or butchers, so those with an irrational fear of life become publishers.”
Peter Lewis:
“As a university library director my life was full of senior academics telling me how much better they could do my job if only they could be bothered to find the time.”
Starting New JournalsStarting New JournalsStarting New JournalsStarting New Journals
Proposals come from scholarsOnly 1 in 20 lead to a new title
Key questions a publisher asks is there an identifiable critical mass of authors? is there an adequate journal already?are the authors concentrated in a new area or
scattered among several old ones?who will be the readership?credibility of the proposer?
Reasons for Saying “No”Reasons for Saying “No”Reasons for Saying “No”Reasons for Saying “No”
Too few papers will be submitted Area is not a real sociological grouping of researchers Area is too young or too diffuse Existing titles already satisfy authors’ needs
Reasons for Saying “No”Reasons for Saying “No”Reasons for Saying “No”Reasons for Saying “No”
Too few papers will be submitted Area is not a real sociological grouping of researchers Area is too young or too diffuse Existing titles already satisfy authors’ needs
Readership is too interdisciplinary to influence institutional buying decisions
Reasons for Saying “No”Reasons for Saying “No”Reasons for Saying “No”Reasons for Saying “No”
Too few papers will be submitted Area is not a real sociological grouping of researchers Area is too young or too diffuse Existing titles already satisfy authors’ needs
Readership is too interdisciplinary to influence institutional buying decisions
Growth of new area too slow to be viable
Reasons for Saying “No”Reasons for Saying “No”Reasons for Saying “No”Reasons for Saying “No”
Too few papers will be submitted Area is not a real sociological grouping of researchers Area is too young or too diffuse Existing titles already satisfy authors’ needs
Readership is too interdisciplinary to influence institutional buying decisions
Growth of new area too slow to be viable
Financial benefits low compared to risks
Reasons for Saying “No”Reasons for Saying “No”Reasons for Saying “No”Reasons for Saying “No”
Too few papers will be submitted Area is not a real sociological grouping of researchers Area is too young or too diffuse Existing titles already satisfy authors’ needs
Readership is too interdisciplinary to influence institutional buying decisions
Growth of new area too slow to be viable
Financial benefits low compared to risks
Surer developments already under way
New Journal Breakeven TimeNew Journal Breakeven TimeNew Journal Breakeven TimeNew Journal Breakeven Time
surplus
loss
0
7 years
time
Getting The New Journal RunningGetting The New Journal RunningGetting The New Journal RunningGetting The New Journal Running
Editor & Editorial Office
Editorial Board
Launch
Verdict
Getting The New Journal RunningGetting The New Journal RunningGetting The New Journal RunningGetting The New Journal Running
Editor & Editorial Office
Editorial Board
Launch
Verdict
Setting Up An Editorial OfficeSetting Up An Editorial OfficeSetting Up An Editorial OfficeSetting Up An Editorial Office
First, … find your Editor!Researcher working in the fieldRecognised authority with administrative flair
Setting Up An Editorial OfficeSetting Up An Editorial OfficeSetting Up An Editorial OfficeSetting Up An Editorial Office
First, … find your Editor!Researcher working in the fieldRecognised authority with administrative flair
Setting up an editorial officeagree scope of journal and nature of support find location and negotiate leasesupply equipment, material and staffhelp create referee database
Setting Up An Editorial OfficeSetting Up An Editorial OfficeSetting Up An Editorial OfficeSetting Up An Editorial Office
First, … find your Editor!Researcher working in the fieldRecognised authority with administrative flair
Setting up an editorial officeagree scope of journal and nature of support find location and negotiate leasesupply equipment, material and staffhelp create referee database
Support costs: typically 10-15% of income paid directly by the publisher
Getting The New Journal RunningGetting The New Journal RunningGetting The New Journal RunningGetting The New Journal Running
Editor & Editorial Office
Editorial Board
Launch
Verdict
Establish The Editorial BoardEstablish The Editorial BoardEstablish The Editorial BoardEstablish The Editorial Board
With Editor(s), identify key members of research community served by the journal
the academic “Great and the Good”
Establish The Editorial BoardEstablish The Editorial BoardEstablish The Editorial BoardEstablish The Editorial Board
With Editor(s), identify key members of research community served by the journal
the academic “Great and the Good”
Persuade them of the virtue of the title
Establish The Editorial BoardEstablish The Editorial BoardEstablish The Editorial BoardEstablish The Editorial Board
With Editor(s), identify key members of research community served by the journal
the academic “Great and the Good”
Persuade them of the virtue of the title
Get them to submit some papers for the inaugural issue, or encourage other good authors to submit and/or review
Getting The New Journal RunningGetting The New Journal RunningGetting The New Journal RunningGetting The New Journal Running
Editor & Editorial Office
Editorial Board
Launch
Verdict
Actions to LaunchActions to LaunchActions to LaunchActions to Launch
Send out a call for papers
Actions to LaunchActions to LaunchActions to LaunchActions to Launch
Send out a call for papers
Decide on cover design etc. with Editor(s)
Actions to LaunchActions to LaunchActions to LaunchActions to Launch
Send out a call for papers
Decide on cover design etc. with Editor(s)
When enough papers received, assemble inaugural issue
Actions to LaunchActions to LaunchActions to LaunchActions to Launch
Send out a call for papers
Decide on cover design etc. with Editor(s)
When enough papers received, assemble inaugural issue
Promote existence to libraries and potential readersdirect mail campaigns free sample issues at conferences
Actions to LaunchActions to LaunchActions to LaunchActions to Launch
Send out a call for papers
Decide on cover design etc. with Editor(s)
When enough papers received, assemble inaugural issue
Promote existence to libraries and potential readersdirect mail campaigns free sample issues at conferences
Launch and monitor paper flow and subscriptions
Getting The New Journal RunningGetting The New Journal RunningGetting The New Journal RunningGetting The New Journal Running
Editor & Editorial Office
Editorial Board
Launch
Verdict
New Journal Breakeven TimeNew Journal Breakeven TimeNew Journal Breakeven TimeNew Journal Breakeven Time
surplus
loss
0
7 years
time
Publishing Cycle LitePublishing Cycle LitePublishing Cycle LitePublishing Cycle Lite
indicators, author satisfactionmonitor research trends
• include where relevant:special issues, invited papers, conference issues
take action• does journal need to expand?• does editor need replacing?
What Does The Publisher Do?What Does The Publisher Do?What Does The Publisher Do?What Does The Publisher Do?
Business managementcontrol costs and set financial goals review subscription development review production costs and set page budgetsset guide priceclose a failing journal
Manufacturing The JournalManufacturing The JournalManufacturing The JournalManufacturing The Journal
Productionwork flow management file conversion, typesetting and editingsupplier management
Manufacturing The JournalManufacturing The JournalManufacturing The JournalManufacturing The Journal
Productionwork flow management file conversion, typesetting and editingsupplier management
Electronic hostingsecure online host, 24/7/365scalableaccess and entitlementsdisaster recoveryassured perpetual archiving
Promotion, Distribution and SalesPromotion, Distribution and SalesPromotion, Distribution and SalesPromotion, Distribution and Sales
Promotion and marketingDirect mail and web brochures and leafletsExhibitions and advertising Information on products and prices in general
Requires 24-7-365 reliability and customer service
ScienceDirectOver 1,800 journals (1,947 if archive of
discontinued merged etc. titles included)6 m full text article, 60 m abstracts180 m full article downloads by users in 2003,
rising from 86m in 2002Estimated 5.5 m users at more than 4,000
institutions worldwide
Not something you do in your garage
Thank YouThank YouThank YouThank You
Magazines versus JournalsMagazines versus JournalsMagazines versus JournalsMagazines versus Journals
Book
reviews
New
s,view
s,com
men
tary
Sh
ort pap
ers
Review
pap
ers
Arch
ival pap
ers
classifieds
Ed
itorial
Letters
advertisin
g
Journalistic/unrefereed Submitted/refereedads ads
Content types and business modelsContent types and business models
Magazines versus JournalsMagazines versus JournalsMagazines versus JournalsMagazines versus Journals
Book
reviews
New
s,view
s,com
men
tary
classifieds
Ed
itorial
Letters
advertisin
g
Journalistic/unrefereedads ads
New Scientist, Scientific AmericanNew Scientist, Scientific AmericanMagazine model: personal sale to individuals, very
high circulation, very high advertising revenue
Magazines versus JournalsMagazines versus JournalsMagazines versus JournalsMagazines versus Journals
Book
reviews
New
s,view
s,com
men
tary
Sh
ort pap
ers
Review
pap
ers
Arch
ival pap
ers
classifieds
Ed
itorial
Letters
advertisin
g
Journalistic/unrefereed Submitted/refereedads ads
Nature, Science, BMJ, Lancet etc.Nature, Science, BMJ, Lancet etc.Hybrid magazine/research journal model: personal sales predominate, high circulation, high advertising income
Magazines versus JournalsMagazines versus JournalsMagazines versus JournalsMagazines versus Journals
Sh
ort pap
ers
Review
pap
ers
Arch
ival pap
ers
Submitted/refereed
Archival Research JournalsArchival Research JournalsResearch journal model: institutional sales,