Tony Byrne - Digital: Keeping It "Real"

Digital: Keeping It “Real”Tony Byrne – November, 2016

@TonyByrne #DXS16

The Mystical Quadrant…

GEEKS MYSTICS

LOSERS POSERS

www.realstorygroup.com/RealQuadrant

Digital Reality Check

C’mon, Man!

It’s Going to Be OK

C’mon, Man!

Real or Not…?

5

Source: Washington Post

Scope of Digital

6

OUT IN: Continuous Improvement

“We’re in a bubble!”

Looking Ahead

7

OUT IN: Real Innovation

Personalization

8

OUT IN: Talking Human to Customers

Ambitions vs. Your Real Capacity

9

OUT IN: Benchmarking Your Effectiveness

Your RealScore Results: WCM Effectiveness ModelPrepared for: Tony Byrne

Copyright Real Story Group 201611/15/2016 10

Your Results Compared Continued

Total Possible: 65

Your Raw Score: 26

Technology Industry Average: 32

Cross-Industry Average: 29.8

Organizational Capacity Digital Capabilities Systems Maturity



Digital Capabilities by MetricCovers the range of digital services and benefits that the enterprise could want to realize in a WCM system

Campaign Management

Total Possible: 30 Your Score: 16 Industry Average: 14.7 Cross-Industry Avg: 12.7

Segmentation & Personalization

Multisite & Multinational Engagement

Content Creation & Curation

Technology

Multichannel Engagement

Content Lifecycle



Organizational Capacity by MetricCovers the organization’s capacity to execute effectively, including breadth and depth of human and organizational skill, experience, and processes

Analytics & Optimization

Governance & Program Management

Total Possible: 20 Your Score: 5 Industry Average: 9.9 Cross-Industry Avg: 9.7

Technical Team Capacity

Business Team Capacity

Technology

MarTech Stacks

13

OUT IN: Acquiring the Right Services

Industry Snapshots

14

OUT IN: Real Quadrants

EVER TEAM

WORKSHARE

– OXYGEN CLOUD

– CITRIX

– BOX

ACCELLION

SPRINGCM

M-FILES

HYLAND

ALFRESCO

IMANAGE

SYNCPLICITY

EQUILIBRIUM

CANTO

WAVE

RAZUNA

NETX

EVOLPHIN

EXTENSIS

ASSET BANK/BRIGHT INTERACTIVE

FOTOWARE

MERLINONE

PICTUREPARK

WEBDAM

WIDEN

WOODWING

RESOURCESPACEBRANDWORKZ

ZONZA

ATLASSIAN

THOUGHTFARMER

VERINT

ATOS BLUEKIWI

MEDIAWIKI

TRACTION

IGLOO

–

–

MANGO APPS

SOCIALTEXTSLACK

JIVE

EXO

– SITRION

HARMON.IE

– NEUDESIC

– INTERACT

VMWARE

– TIBCO

– ATEX–

GOSS–

EPISERVER

SITECORE

COREMEDIA

TYPO3

CCI EUROPE

EZ SYSTEMS

E-SPIRIT

ENONIC

CROWNPEAK

CONTENTFUL

HANNON HILL

HIPPO

GX

ELCOM

–

UMBRACO

–

KENTICO

–

BRIGHTSPOT –

CRAFTER SOFTWARE –

CONTENS –

INGENIUX

DOTNETNUKE

JOOMLA!

MODX

OMNIUPDATE TELERIK

TERMINALFOUR –

MAGNOLIA

UPLAND SOFTWARE

LIFERAY

BACKBASE

MARKETO

HUBSPOT

SALES ENGINEINTERNATIONAL

CRIMSON HEXAGON

VUTURE

ACT-ON

ATTENSITY

SYSOMOS

INFUSIONSOFT SPRINKLRVISIBLE

TECHNOLOGIES

HOOTSUITE SYNTHESIO

BRANDWATCH

APRIMO

ESKO/MEDIABEACON

NORTHPLAINS

CELUM CENSHARE ENTERMEDIA

INTELLIGENCE BANK

BYNDER

DURASPACE

AVID

STYLELABS

ADAM

KEY

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