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Tonatuni

Apr 08, 2018

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Sabyasachi Bosu
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    Tonatuni.com

    Sabyasachi Bosu

    01911836857

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    Confidentiality Agreement

    The undersigned reader acknowledges that the information provided by _______________ inthis business plan is confidential; therefore, reader agrees not to disclose it without the expresswritten permission of _______________.

    It is acknowledged by reader that information to be furnished in this business plan is in allrespects confidential in nature, other than information which is in the public domain through

    other means and that any disclosure or use of same by reader, may cause serious harm or damageto _______________.

    Upon request, this document is to be immediately returned to _______________.

    ___________________Signature

    ___________________Name (typed or printed)

    ___________________Date

    This is a business plan. It does not imply an offering of securities.

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    Table of Contents

    1. Executive Summary.................................................................................................................................51.1. Objectives.........................................................................................................................................6

    Tonatuni.com..............................................................................................................................................61.2. Mission..............................................................................................................................................61.3. Keys to Success.................................................................................................................................7

    2. Company Summary.................................................................................................................................72.1. Company Ownership........................................................................................................................72.2. Start-up Summary.............................................................................................................................82.3. Company Locations and Facilities....................................................................................................9

    3. Services..................................................................................................................................................10

    3.1. Service Description.........................................................................................................................103.2. Competitive Comparison................................................................................................................103.3. Sales Literature...............................................................................................................................113.4. Fulfillment.......................................................................................................................................113.5. Technology.....................................................................................................................................113.6. Future Services................................................................................................................................11

    4. Market Analysis Summary....................................................................................................................124.1. Market Segmentation......................................................................................................................124.2. Target Market Segment Strategy....................................................................................................13

    4.2.1. Market Needs...........................................................................................................................144.2.2. Market Trends..........................................................................................................................144.2.3. Market Growth.........................................................................................................................14

    4.3. Service Business Analysis..............................................................................................................154.3.1. Business Participants...............................................................................................................164.3.2. Distribution Patterns................................................................................................................16

    4.3.3. Competition and Buying Patterns............................................................................................164.3.4. Main Competitors....................................................................................................................165. Web Plan Summary...............................................................................................................................16

    5.1. Website Marketing Strategy...........................................................................................................16

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    6.7. Strategic Alliances..........................................................................................................................286.8. Milestones.......................................................................................................................................28

    7. Management Summary..........................................................................................................................307.1. Organizational Structure.................................................................................................................317.2. Management Team..........................................................................................................................317.3. Management Team Gaps................................................................................................................317.4. Personnel Plan.................................................................................................................................31

    8. Financial Plan.........................................................................................................................................328.1. Start-up Funding.............................................................................................................................328.2. Important Assumptions...................................................................................................................33

    8.3. Key Financial Indicators.................................................................................................................338.4. Break-even Analysis.......................................................................................................................348.5. Projected Profit and Loss................................................................................................................358.6. Projected Cash Flow.......................................................................................................................418.7. Projected Balance Sheet..................................................................................................................438.8. Business Ratios...............................................................................................................................448.9. Long-term Plan...............................................................................................................................468.10. Valuation.......................................................................................................................................468.11. The Investment Offering...............................................................................................................478.12. Use of Funds.................................................................................................................................488.13. Payback.........................................................................................................................................49

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    1. Executive Summary

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    1.1. Objectives

    Tonatuni.com

    two twits one world.........."

    tonatuni.com is a social affiliating website. Main target of this website is offer free and paidmembership for adult citizens all over the world and help them to find their exact match

    through friendship, chatting,online dating from our website.

    The objectives of this business plan are:

    1. To provide a written guide for starting and managing this online datign site business; astrategic framework for developing a comprehensive tactical marketing plan.

    2. Aid to find dream partners to our free and paid (gold & silver) members

    3. The scope of this plan is to provide detailed fiancial projection of this business.

    The objectives of Tonatuni.com are:

    1. Partner- To aid our members to find their desire partner to a single click avoid any

    hazards.

    2.Profit - To generate sufficient profit to finance future growth and to provide the

    resources needed to achieve the other objectives of the company and its owners.

    3. Growth - To grow the business at a rate that is both challenging and manageable,

    leading the market with innovation and adaptability.

    4. Citizenship - To be an intellectual and social asset to the community and environment.

    (Contribute various CSR acvities).

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    Building longterm relationships to our customers and make them loyal. Besides achieve new customersthrough their loyal promotional acivities.

    Marketing Slogan - "two twits one world...........

    1.3. Keys to Success

    The keys to success for Tonatuni.com are:

    Marketing and Networking

    Responsiveness

    Quality services (getting the job done right the first time, offering 100% guarantee).

    Relationships (developing loyal repeat customers - retainers).

    2. Company Summary

    Tonatuni.com will be a start-up venture with the following characteristics:

    Tonatuni.comwill initially be a partnership oriented business.

    The goal will be to start the venture as inexpensively as possible, with no debt financing.

    Tonatuni.com will set up their office at an aristocrate area in Dhanmondi, Dhaka. A well interria decoratedflat will take as their office to prove their visibility and bring the speedness to their work.

    2.1. Company Ownership

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    2.2. Start-up Summary

    In keeping with the company philosophy of avoiding the use of debt, the goal is to start-up asinexpensively as possible. This is in line with industry figures that show that online service firm start-upsare ideal entrepreneurial opportunities with very low start-up costs. Total start-up expensesfor Totatuni.com come to Tk.150000, all of which will be financed through owners investment.

    Most expenses are typical start-up paperwork fees (legal, accounting, etc.).

    Cash requirements consist of one month's rent as a reserve.

    Tk.25000 for expensed equipment will be used to purchase a new brand computer.

    Start-up

    Requirements

    Start-up Expenses Legal TK25000Stationery etc. TK8000Insurance TK40000Rent TK7000Computer TK25000Other TK6000

    Total Start-up Expenses $0

    Start-up Assets C h R i d TK150000

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    Start-up

    $0

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    ExpensesAssetsR3R4

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    3. Services

    Tonatuni.com is a online service base firm and it will provide the following services to its members.

    1. Social communicaation facilities

    2. Text Chatting, Video chatting, Online Dating

    3. Friendship and Long term relationship

    4.Mail sharing, Video Sharing

    5.Current News

    3.1. Service Description

    Tonatuni.com will provide it's service in board categories on the basis its customers type.

    It offer both free and paid membership oppotunites

    The paid members are two types -gold member & silver member

    Gold member offer unlimited oppoutunity from this site. To be a gold member we offer Tk.4000/y(downpayment 1000) and it is automatically updated every year.

    To be a silver member one's need only Tk.3000 /y (downpayment 500) and member need registerdevery year.

    In case of free membership they also register in our site but they can not enjoy the same benifits likepaid members. They can enjoy text chatting, email sharing and add friends.

    We also offer some packages for free members to enjoy the full benifits such as TK.2000 for two months,

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    3.3. Sales Literature

    Tonatuni.com will start with some basic self-generated literature to establish

    initial positioning:

    Logo and theme - An attractive logo and theme develop which can able to express the services of thefirm and it also use in company's website and every promotinal and official activities.

    Stationery - The theme paper is available in various formats for use as company stationery.

    Brochure - Likewise, pre-printed paper is available, along with software templates for generatingbrochures

    Web Presence - As an online service oriented firm we have to develop a website for making socialcommunication to our members including providing all kinds of benifits to our customers

    Response Templates - As common problems/solutions are encountered and solved, a set ofstandardized templates for initial responses will be developed. This will shorten response time andeliminate confusion in providing quick solutions to routine issues.

    3.4. Fulfillment

    The fulfillment of services for Tonatuni.com is provided by the owners. The ultimate deliverable is theowners expertise and problem solving ability, coupled with an open mind and ease of communicationthat will result in the customer's complete confidence in immediate and lasting results.

    3.5. Technology

    Technology is, of course, vital to the success of Tonatuni.com It is imperative that the owners stay up-to-

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    This upcomming services make our business more lucrative and popular to all kind of marketsegmentations.

    4. Market Analysis Summary

    By definition, the dating site firm deals with social communicating activities. These products can be practical,informative, entertaining and/or decorative products most often imprinted with the sponsoring advertiser'sname, logo, slogan, or message, and almost always retained and appreciated by the end recipients who takethis service free or payment package. Sales in the advertising specialties industry have been growing at arate of almost 9% per year since 2005 and reached over $7 billion in sales last year.

    In this service sector, few service firms operate their activites all over the world and they capture the highestmarket share. These are mainly UK and USA based company. Their activites are more reliable, fast andacceptable to worldwide customers. All the sites in this industry offer free registration for their potentialmembers and offer various services

    Firms also offer unlimited access opportunity to their paid members and provides some extra opportunitiesand services that can not enjoy free members. Thier pricing method also vary from their package.

    Most of the dating sites promote them through newspapers, television advertisements and also the otherwebsites and serch engine. In this case they mainly use various career websites and daily magazines andnewspapers websites. Besides they also use brouchers, newslaters, banners to promote them.

    The members of this site fun, make friendship throuh online. Paid members can share their video, image,make phone call for meeting together. Phone call are only permitted for registered members.

    4.1. Market Segmentation

    Tonatuni.com is online dating service firm. It play a huge role among the persons who are seekingfriends for gossiping or establish long term serious relationship. It also help the parents to choose bride

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    Market Analysis

    2011 2012 2013 2014 2015

    Potential Customers Growth CAGR Unmarried (18-36) 80% 300,00

    0540,00

    0972,000 1,749,6

    003,149,2

    8080.00%

    Married 15% 80,000 92,000 105,800 121,670 139,921 15.00%Seperated 5% 25,000 26,250 27,563 28,941 30,388 5.00%Total 69.20% 405,00

    0658,25

    01,105,3

    631,900,2

    113,319,5

    8969.20%

    Market Analysis (Pie)

    Unmarried(18-36)Married

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    2. Married =Teenage boys and girls. They are our potential customers and we offer various opportunitesfor them in our sites.

    3.Seperated = These segments also visits our sites and we try to attract them. But they are very serniorand not visits freequently.

    The top two mainly our prime target customers and we design our marketing mix activites to make themsatisfy always try to cope a deep, clear and districtive image in the mind of our customers.

    Customers Life style is also important in service sector.

    Based on their life style we offer paid membership (gold and silver) and free membership facilities for our

    customers

    To know perception and desired level of your customers about your customers is very important tosuggest the perfect match of your customers. To gather informtion about their perception and desiredlevel we generate some questionnaire when our members comple their log on page and after giving theanswers we permit them to access to our website. Through this information we can understand the iq,perception and desired level of our customers.

    4.2.1. Market Needs

    Our customers needs reliable friends for sharing their ideas, fun and images.

    4.2.2. Market Trends

    As a online base service firm our service is not only restricted in Bangladesh. We can offer ourservice all over the world.

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    Single (18-36) 25000 35000 50000 100000 200000 300000

    Married 10000 25000 40000 55000 70000 80000

    Seperated 5000 8000 10000 15000 20000 250

    Growth Rate

    Single (18-36)

    Married

    3rd Qtr

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    4.3.1. Business Participants

    There are approximately 50 dating websites in Bangladesh. All of them provide similer service totheir members. But their are some websites which is very much popular among the teenage andyoung guys.

    4.3.2. Distribution Patterns

    To distribute our service to our customers we have to make a web site including all of ourcontains and uploded it in server. Here we have to notice that we want to provide better servicethan our competitors with in cost limitation.

    4.3.3. Competition and Buying Patterns

    In our business service competition is much more. We face huge competition from our nativecompetitors and world wide competitors.

    4.3.4. Main Competitors

    Our main competitiors is world wide dating sites

    Our local/native dating sites

    Developed/Desired countries dating sites

    5 Web Plan Summary

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    For our new user at first we provide first page questionnaire which contains some questains about userfull name, valid email id, user name, password, country, provice, city, street, zip code, tele phone/cellphone number and date of birth.

    After successfully completementment of first page second page will come with some mandatoryquestions like his/her education back ground, occupation, monthly income, religion, race, hobby etc.

    In third questionnaire contains about the maritul status, children number, children expectation, height,weight, body type, eye color, hair color, smoking habit, drinking habit .

    In fouth page you have to ask about your match which qualification you expect from her and have youany questains and suspections about his/her personal life.

    In fifth page you have to fill some inteligency measurement questions and you have to put your own viewin some questions. In inteligency measurement questions you may have to show some picture and wantto know your opinion about it.

    In idea generation questains you may have to ask some questains about current affiars and ask you howcan you solve the matter. Such types are questions are-

    1. If you could change anything about your physical apperane, what would you change?

    2. If you had magical powers, how would you use them to help society?

    3.What do your propose as a solution to the Israel & Palestine conflict?

    4.What type of campaing you want to suggest to lift Sundorbon at the top position of world new 7wonders.

    In sixth page you have to upload your image, give a caption, write some sentence about you and your

    twit in seperate box with in 150 characters.

    At last a confirmation letter send your email accouont with a link and verification code and you have toconfirm your membership through the link or verification code. If any one want to upgrade his/hermembership to get more benifits then he/she must have to paid member

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    6. Strategy and Implementation Summary

    After successfully completing the business plan we have to review it and then implement it in real market. Inreal marketing image development is a big factor so from the beginning of our business we have to build up apositve image of our firm to our customers, stake holders.

    From the beginning it is diffiicult for us to ger expected response from the market but after passing somemonths when we familiar in the market we can achieve our target.

    6.1. SWOT Analysis

    We have some strenghts. These are following

    1.Strong financial based

    2. Updated technology

    3. Skilled expertise

    4. World wide operational activites

    5. Quality service

    6. Large promotional activites

    We have some weakness also-

    1. As a new firm we can not access easilly in the market because the stable companies are more familiar

    to us.

    2. Difficult to capture the major portion of market share

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    6.1.1. Strengths

    We have some strenghts. These are following

    1.Strong financial based

    2. Updated technology

    3. Skilled expertise

    4. World wide operational activites

    5. Quality service

    6. Large promotional activites

    6.1.2. Weaknesses

    We have some weakness also-

    1. As a new firm we can not access easilly in the market because the stable companies are morefamiliar to us.

    2. Difficult to capture the major portion of market share

    3. Unaviability of skilled workers

    6 1 3 Opportunities

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    6.2. Strategy Pyramid

    6.3. Value Proposition

    The value proposition offered by Tonatuni.com is quite simple: fulfill the need and desire intention of ourmembers to communicate them and and create link between them at a very reasonable and competitiverate. Most important, Tonatuni.com offers a 100% satisfaction guarantee, thus building and retaining the

    client's confidence. It also provide free registration for its members.

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    6.5.1. Positioning Statement

    There are four main parts to an internal positioning statement.

    1. Your Target: As a online dating site firm our main targer customers are younggenerations and seperated men & women who seek fun, friendship and long termrelationship through online dating sites. Besides sometime married couple also visit ourpage for doing fun and making friendship.2. Frame of Reference Through providing better service, well establish marketing,saling and promotional strategey and effectice use of reference group in society we canable to make a deep position in our target customers minds. Besides to participate invarious social activities and performing CSR we can make a transparent image on ourcustomers mind.3. Point of Difference Lots of firms are now doing their business in this sector so tomake our firm attractice and productice we have to innovative and creative in ideageneration. We have to provide better and uniqe service than our competitiors and ina competitive price.4. Reasons to Believe We have to convice our customers why our firm is differentthat other sites. Because as a new site we have to appreciate our customers to visit oursite besides some customers visit our site as their own interest. So as our own interest itis our duty to make our visitors satisfy from their first visiting time and retain them to

    provide our servicem, browsing speed, information and other updated services.

    6.5.2. Pricing Strategy

    As a new business firm we follow market penetration pricing strategy to enter a new market orbuild on a relatively small market share.

    We divide our pricing strategy into two form-The paid members are two types -goldmember & silver member

    Gold member offer unlimited oppoutunity from this site To be a gold member we

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    We use proactive marketing strategy to reach our target customers.

    6.5.4. Distribution Strategy

    To promote our dating site we have to use search engines alone, then we may have to needstart using other methods to promote and dristibute your web pages. Submitting our site tovarious search engines won't guarantee our success. So we have to follow Below are tenstrategies to promote and distribute your website success

    Write free quality articles and publish them on various article directory sites.

    Of course, the more articles we write and have published,the better the chance of the searchengines indexing our content.

    Write a top notch resource box.

    A resource box helps the reader to know more about us and our website URL.

    Ensure you have your Name and website address at the bottom of the article.

    This is to make our prospects find our dating site.

    Join forums and discussion groups.

    Look for dating forums and discussion groups and submit useful comments. We might get peoplewho may be interested in our dating services.

    Start a blog and write regular posts.

    Google loves blogs a lot. So we have to write and post blogs, offerr newsletters for our site

    http://www.datingsitebuilder.com/
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    The Best Dating Affiliate Programs

    3 most popular programs

    Rank Program ScoreBaseCommission

    L

    1 EasyDate

    7.75 $80 CPA y

    2 Easyflirt

    7.25 55% CPO y

    3 Friend

    Finder

    6.38 $50 CPA y

    http://www.affiliatetips.com/link/friendfinder_a58.htmlhttp://www.affiliatetips.com/link/easyflirt_a58.htmlhttp://www.affiliatetips.com/link/easydate_a58.html
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    eb site.

    6.6. Sales Strategy

    As a new service firm at first we follow indirect sales strategy because it is a less used, but moresophisticated sales technique. To use an indirect sales strategy means to change the rules of the salesevaluation process. If do this by introducing new capabilities and criteria that the competition may nothave and making them essential to the buyer's evaluation criteria.

    6.6.1. Sales Forecast

    Item body here

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    Sales Forecast

    FY 2012 FY 2013 FY 2014 FY 2015 FY 2016

    Unit Sales Row 1 0 0 0 0 0Row 2 0 0 0 0 0Row 3 0 0 0 0 0Total Unit Sales 0 0 0 0 0

    Unit Prices FY 2012 FY 2013 FY 2014 FY 2015 FY 2016Row 1 $0.00 $0.00 $0.00 $0.00 $0.00

    Row 2 $0.00 $0.00 $0.00 $0.00 $0.00Row 3 $0.00 $0.00 $0.00 $0.00 $0.00

    Sales Row 1 $0 $0 $0 $0 $0Row 2 $0 $0 $0 $0 $0Row 3 $0 $0 $0 $0 $0Total Sales $0 $0 $0 $0 $0

    Direct Unit Costs FY 2012 FY 2013 FY 2014 FY 2015 FY 2016Row 1 $0.00 $0.00 $0.00 $0.00 $0.00Row 2 $0.00 $0.00 $0.00 $0.00 $0.00Row 3 $0.00 $0.00 $0.00 $0.00 $0.00

    Direct Cost of Sales Row 1 $0 $0 $0 $0 $0Row 2 $0 $0 $0 $0 $0Row 3 $0 $0 $0 $0 $0Subtotal Direct Cost of Sales $0 $0 $0 $0 $0

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    Sales Monthly

    $0

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    $0

    $0

    $0

    $1

    $1

    $1

    $1

    $1

    $1

    AprMayJunJulAugSepOctNovDecJanFebMar

    Row1

    Row2

    Row3

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    Sales by Year

    $0

    $0

    $0

    $0

    $0

    $1

    $1

    $1

    $1

    $1

    $1

    FY2012FY2013FY2014FY2015FY2016

    Row1

    Row2

    Row3

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    6.7. Strategic Alliances

    To make our websites we have to make strategic alliance with some local, foreign and worldwidedating sites. It increases our streagths and prodive us more flexibility as well as opportunities torun our service. Through the strategic alliance we use the develop sites technology, theirinformation and their expertise and can operate our services worldwide with in a minimum costs.

    Strategic allaince with Local Companies-

    1. www.bdmatez.com

    2.www.bdprem.com

    3.www.metrodate.com

    4.www.onelovenet.com

    Strategic allaince with Foreign Companies

    1.www. rysp.com (Australian website)

    2.www.singleset.com (Canadian website)

    3.www.pix.ie (Ireland website)

    Strategic allaince with Multinational Companies

    1.www.eharmony.com

    2.www.plentyoffish.com

    6.8. Milestones

    http://www.bdmatez.com/http://www.bdmatez.com/
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    Milestones

    Milestone Start Date End Date Budget Manager Department

    Corporte Identity 5/4/2011 8/12/2011 TK.12000 TJ MarketingSeminar Implementation 8/20/2011 3/16/2012 Tk.1000 IR SalesBusiness Plan Review 8/20/2011 10/ $0 ABC Departmen

    tName me 5/4/2011 6/3/2011 $0 ABC Departmen

    t

    fdffd 5/4/2011 6/3/2011 $0 ABC Department

    Name me 5/4/2011 6/3/2011 $0 ABC Department

    Name me 5/4/2011 6/3/2011 $0 ABC Department

    Name me 5/4/2011 6/3/2011 $0 ABC Department

    Name me 5/4/2011 6/3/2011 $0 ABC Department

    Name me 5/4/2011 6/3/2011 $0 ABC Department

    Totals $0

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    Milestones

    19141928194219561970198419982012

    CorporteIdentity

    SeminarImplementation

    BusinessPlanReview

    R4

    R5

    R6

    R7

    R8

    R9

    R10

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    7.1. Organizational Structure

    This firm follow the horrizontal hierarcial structure for taking rapid decisions. It also help them for fastercommunication with their employees and implementing their strategies rapidly.

    Under the CEO two departmental heads are responsible for their activities and perfomace

    The GM of Marketing perform his activites of sales and promotion all over the world

    The GM of Administration perform the activites of human resource and general management to maintain

    the firm's activties better.

    Organizational Chart

    John oeresid ent

    Jan eDoeVice Preside nt

    JohnD oeV icePre sident

    Ja neoeVice resid ent

    7.2. Management Team

    The owner and co owners are highly experience and have strong educatinal and business background.

    The other two departmetal head are also very high qualified and experienced to perform their works.

    The firm select their employees through the written test and viva-voice and always emphasis theirqualification. Freash graduate are also get chance here. But we donot compare any kind of flattery.

    7.3. Management Team Gaps

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    Personnel Plan

    FY 2012 FY 2013 FY 2014 FY 2015 FY 2016

    Production Personnel Name or Title or Group $0 $0 $0 $0 $0Name or Title or Group $0 $0 $0 $0 $0Name or Title or Group $0 $0 $0 $0 $0Subtotal $0 $0 $0 $0 $0

    Sales and Marketing

    Personnel

    Name or Title or Group $0 $0 $0 $0 $0Name or Title or Group $0 $0 $0 $0 $0Name or Title or Group $0 $0 $0 $0 $0Subtotal $0 $0 $0 $0 $0

    General and Administrative

    Personnel

    Name or Title or Group $0 $0 $0 $0 $0

    Name or Title or Group $0 $0 $0 $0 $0Name or Title or Group $0 $0 $0 $0 $0Subtotal $0 $0 $0 $0 $0

    Other Personnel Name or Title or Group $0 $0 $0 $0 $0Name or Title or Group $0 $0 $0 $0 $0Name or Title or Group $0 $0 $0 $0 $0Subtotal $0 $0 $0 $0 $0

    Total People 0 0 0 0 0

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    Start-up Funding

    Start-up Expenses to Fund $0

    Start-up Assets to Fund #VALUE!Total Funding Required #VALUE!

    Assets

    Non-cash Assets from Start-up #VALUE!Cash Requirements from Start-up TK150000Additional Cash Raised #VALUE!Cash Balance on Starting Date #VALUE!

    Total Assets #VALUE!

    Liabilities and Capital

    Liabilities Current Borrowing $0Long-term Liabilities $0

    Accounts Payable (Outstanding Bills) $0Other Current Liabilities (interest-free) $0Total Liabilities $0

    Capital

    Planned Investment Owner $0Investor $0#VALUE! #VALUE!Total Planned Investment #VALUE!

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    Benchmarks

    0.0

    0.1

    0.2

    0.3

    0.4

    0.5

    0.6

    0.7

    0.8

    0.9

    1.0

    SalesGrossMargin%OperatingExpenses

    FY2012

    FY2013

    FY2014

    FY2015

    FY2016

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    Break-even Analysis

    $0

    $0

    $0

    $0

    $0

    $1

    $1

    $1

    $1

    $1

    $1

    0246810

    Monthlybreak-evenpoint

    Break-evenpoint=wherelineintersectswith0

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    Pro Forma Profit and Loss

    FY 2012 FY 2013 FY 2014 FY 2015 FY 2016

    Sales $0 $0 $0 $0 $0Direct Cost of Sales $0 $0 $0 $0 $0Production Payroll $0 $0 $0 $0 $0Other Costs of Sales $0 $0 $0 $0 $0 ------------ ------------ ------------ ------------ ------------Total Cost of Sales $0 $0 $0 $0 $0

    Gross Margin $0 $0 $0 $0 $0

    Gross Margin % 0.00% 0.00% 0.00% 0.00% 0.00%

    Operating Expenses

    Sales and Marketing

    Expenses

    Sales and Marketing Payroll $0 $0 $0 $0 $0Advertising/Promotion $0 $0 $0 $0 $0

    Other Sales and MarketingExpenses

    $0 $0 $0 $0 $0

    ------------ ------------ ------------ ------------ ------------Total Sales and Marketing

    Expenses

    $0 $0 $0 $0 $0

    Sales and Marketing % 0.00% 0.00% 0.00% 0.00% 0.00%

    General and Administrative

    Expenses

    General and Administrative

    Payroll

    $0 $0 $0 $0 $0

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    Total Other Expenses $0 $0 $0 $0 $0Other % 0.00% 0.00% 0.00% 0.00% 0.00%

    ------------ ------------ ------------ ------------ ------------Total Operating Expenses $0 $0 $0 $0 $0

    Profit Before Interest and

    Taxes

    $0 $0 $0 $0 $0

    EBITDA $0 $0 $0 $0 $0Interest Expense $0 $0 $0 $0 $0Taxes Incurred $0 $0 $0 $0 $0

    Other Income Other Income Account Name $0 $0 $0 $0 $0Other Income Account Name $0 $0 $0 $0 $0Total Other Income $0 $0 $0 $0 $0

    Other Expense Other Expense Account

    Name

    $0 $0 $0 $0 $0

    Other Expense Account

    Name

    $0 $0 $0 $0 $0

    Total Other Expense $0 $0 $0 $0 $0

    Net Other Income $0 $0 $0 $0 $0Net Profit $0 $0 $0 $0 $0Net Profit/Sales 0.00% 0.00% 0.00% 0.00% 0.00%

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    Profit Monthly

    $0

    $0

    $0

    $0

    $0

    $1

    $1

    $1

    $1

    $1

    $1

    AprMayJunJulAugSepOctNovDecJanFebMar

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    Profit Yearly

    $0

    $0

    $0

    $0

    $0

    $1

    $1

    $1

    $1

    $1

    $1

    FY2012FY2013FY2014FY2015FY2016

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    Gross Margin Monthly

    $0

    $0

    $0

    $0

    $0

    $1

    $1

    $1

    $1

    $1

    $1

    AprMayJunJulAugSepOctNovDecJanFebMar

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    Gross Margin Yearly

    $0

    $0

    $0

    $0

    $0

    $1

    $1

    $1

    $1

    $1

    $1

    FY2012FY2013FY2014FY2015FY2016

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    Pro Forma Cash Flow

    FY 2012 FY 2013 FY 2014 FY 2015 FY 2016

    Cash Received

    Cash from Operations Cash Sales $0 $0 $0 $0 $0Subtotal Cash from

    Operations

    $0 $0 $0 $0 $0

    Additional Cash Received

    Non Operating (Other)Income

    $0 $0 $0 $0 $0

    Sales Tax, VAT, HST/GST

    Received

    $0 $0 $0 $0 $0

    New Current Borrowing $0 $0 $0 $0 $0New Other Liabilities

    (interest-free)

    $0 $0 $0 $0 $0

    New Long-term Liabilities $0 $0 $0 $0 $0

    Sales of Other CurrentAssets

    $0 $0 $0 $0 $0

    Sales of Long-term Assets $0 $0 $0 $0 $0New Investment Received $0 $0 $0 $0 $0Subtotal Cash Received $0 $0 $0 $0 $0

    Expenditures FY 2012 FY 2013 FY 2014 FY 2015 FY 2016

    Expenditures from

    Operations

    Cash Spending $0 $0 $0 $0 $0

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    Subtotal Cash Spent $0 $0 $0 $0 $0

    Net Cash Flow $0 $0 $0 $0 $0Cash Balance #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!

    Cash

    $20

    $30

    $40

    $50

    $60

    $70

    $80

    $90

    $100

    NetCashFlow

    CashBalance

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    Pro Forma Balance Sheet

    FY 2012 FY 2013 FY 2014 FY 2015 FY 2016

    Assets

    Current Assets Cash #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!Other Current Assets #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!Total Current Assets #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!

    Long-term Assets

    Long-term Assets #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!Accumulated Depreciation $0 $0 $0 $0 $0Total Long-term Assets #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!Total Assets #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!

    Liabilities and Capital FY 2012 FY 2013 FY 2014 FY 2015 FY 2016

    Current Liabilities

    Accounts Payable $0 $0 $0 $0 $0Current Borrowing $0 $0 $0 $0 $0Other Current Liabilities $0 $0 $0 $0 $0Subtotal Current Liabilities $0 $0 $0 $0 $0

    Long-term Liabilities $0 $0 $0 $0 $0Total Liabilities $0 $0 $0 $0 $0

    Paid-in Capital #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!Retained Earnings #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!Earnings $0 $0 $0 $0 $0

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    Ratio Analysis

    FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 Industry

    ProfileSales Growth 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

    Percent of Total Assets Other Current Assets #VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!100.00%

    Total Current Assets #VALUE!

    #VALUE!

    #VALUE!

    #VALUE!

    #VALUE!

    100.00%

    Long-term Assets #VALUE!

    #VALUE!

    #VALUE!

    #VALUE!

    #VALUE!

    0.00%

    Total Assets 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

    Current Liabilities #VALUE!

    #VALUE!

    #VALUE!

    #VALUE!

    #VALUE!

    0.00%

    Long-term Liabilities #VALUE!

    #VALUE!

    #VALUE!

    #VALUE!

    #VALUE!

    0.00%

    Total Liabilities #VALUE!

    #VALUE!

    #VALUE!

    #VALUE!

    #VALUE!

    0.00%

    Net Worth #VALUE!

    #VALUE!

    #VALUE!

    #VALUE!

    #VALUE!

    100.00%

    Percent of Sales Sales 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%Gross Margin 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

    Selling, General &

    Administrative Expenses0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

    Advertising Expenses 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

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    Accounts Payable Turnover 0.00 0.00 0.00 0.00 0.00 n.aPayment Days 0 0 0 0 0 n.a

    Total Asset Turnover #VALUE! #VALUE! #VALUE! #VALUE! #VALUE! n.a

    Debt Ratios Debt to Net Worth #VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!n.a

    Current Liab. to Liab. 0.00 0.00 0.00 0.00 0.00 n.a

    Liquidity Ratios Net Working Capital #VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!n.a

    Interest Coverage 0.00 0.00 0.00 0.00 0.00 n.a

    Additional Ratios Assets to Sales n.a. n.a. n.a. n.a. n.a. n.aCurrent Debt/Total Assets #VALU

    E!

    #VALU

    E!

    #VALU

    E!

    #VALU

    E!

    #VALU

    E!

    n.a

    Acid Test 0.00 0.00 0.00 0.00 0.00 n.aSales/Net Worth #VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!n.a

    Dividend Payout 0.00 0.00 0.00 0.00 0.00 n.a

    8.9. Long-term Plan

    Item body here

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    Investment Analysis

    Start FY 2012 FY 2013 FY 2014 FY 2015 FY 2016

    Initial Investment Investment #VALUE!

    $0 $0 $0 $0 $0

    Dividends $0 $0 $0 $0 $0 $0Ending Valuation $0 $0 $0 $0 $0 $0Combination as Income

    Stream

    #VALUE!

    $0 $0 $0 $0 $0

    Percent Equity Acquired 35%

    Net Present Value (NPV) $0Internal Rate of Return

    (IRR)

    0%

    Assumptions Discount Rate 10.00%Valuation Earnings Multiple 10 10 10 10 10Valuation Sales Multiple 2 2 2 2 2

    Investment (calculated) #VALU

    E!$0 $0 $0 $0 $0

    Dividends $0 $0 $0 $0 $0Calculated Earnings-based

    Valuation

    $0 $0 $0 $0 $0

    Calculated Sales-based

    Valuation

    $0 $0 $0 $0 $0

    Calculated AverageValuation

    $0 $0 $0 $0 $0

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    Investment Offering

    Seed Round 1 Round 2 Exit

    Proposed Year: 1 2 3 7Valuation, Investment,

    Shares

    Investment Amount $0 $0 $0Equity Share Offering

    Percentage

    0.00% 0.00% 0.00%

    Valuation $0 $0 $0 $0

    Investor Exit Payout $0 $0 $0Investor Years Until Exit 6 5 4Investor IRR 0.00% 0.00% 0.00%

    Share Ownership Year 1 Year 2 Year 3 Year 7Founders' Shares 0 0 0 0Stock Split Multiple 0 0 0Stock Options Issued 0 0 0 0

    Investor Shares Issued 0 0 0Price per share $0.00 $0.00 $0.00 $0.00Options Holders' Shares 0 0 0 0Year 1 Investors' Shares 0 0 0 0Year 2 Investors' Shares 0 0 0Year 3 Investors' Shares 0 0Total Shares Outstanding 0 0 0 0

    Equity OwnershipPercentage

    Year 1 Year 2 Year 3 Year 7

    Founders' Equity 0.00% 0.00% 0.00% 0.00%

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    Use of Funds

    Use AmountName $0Name $0Name $0Name $0Total $0

    8.13. Payback

    Item body here

    Payback

    Projected Payback

    Calculation

    Investment

    FY 2012 FY 2013 FY 2014 FY 2015 FY 2016

    Investment $500,000

    Cash Returns by Year $100,00

    0

    $100,00

    0

    $100,00

    0

    $100,00

    0

    $100,00

    0Combination as IncomeStream

    ($500,000)

    $100,000

    $100,000

    $100,000

    $100,000

    $100,000

    Cumulative Net Cash Flow to ($500 00 ($400 00 ($300 00 ($200 00 ($100 00 $0

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    Payback Period

    ($400,000)

    ($300,000)

    ($200,000)

    ($100,000)

    $0

    $100,000

    $200,000

    $300,000

    $400,000

    $500,000

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    Appendix

    Sales Forecast

    Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12Unit Sales Row 1 0% 0 0 0 0 0 0 0 0 0 0 0 0

    Row 2 0% 0 0 0 0 0 0 0 0 0 0 0 0Row 3 0% 0 0 0 0 0 0 0 0 0 0 0 0Total Unit Sales 0 0 0 0 0 0 0 0 0 0 0 0Unit Prices Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12Row 1 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00Row 2 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00Row 3 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00Sales Row 1 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Row 2 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Row 3 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Total Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Direct Unit Costs Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12Row 1 0.00% $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00

    Row 2 0.00% $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00Row 3 0.00% $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00Direct Cost of Sales Row 1 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Row 2 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Row 3 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Subtotal Direct Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

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    Appendix

    Sales Forecast 2nd Year

    Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13Unit Sales Row 1 0% 0 0 0 0 0 0 0 0 0 0 0 0

    Row 2 0% 0 0 0 0 0 0 0 0 0 0 0 0Row 3 0% 0 0 0 0 0 0 0 0 0 0 0 0Total Unit Sales 0 0 0 0 0 0 0 0 0 0 0 0Unit Prices Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13Row 1 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00Row 2 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00Row 3 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00Sales Row 1 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Row 2 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Row 3 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Total Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Direct Unit Costs Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13Row 1 0% $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00

    Row 2 0% $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00Row 3 0% $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00Direct Cost of Sales Row 1 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Row 2 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Row 3 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Subtotal Direct Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Page 52

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    Appendix

    Personnel Plan

    Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12Production Personnel Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Subtotal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Sales and Marketing Personnel Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Subtotal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0General and Administrative Personnel Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Subtotal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other Personnel

    Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Subtotal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Total People 0 0 0 0 0 0 0 0 0 0 0 0Total Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Page 53

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    Personnel 2nd Year

    Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13Production Personnel Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Subtotal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Sales and Marketing Personnel Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Subtotal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0General and Administrative Personnel Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Subtotal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other Personnel

    Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Subtotal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Total People 0 0 0 0 0 0 0 0 0 0 0 0Total Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

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    Pro Forma Profit and Loss

    Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Direct Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Production Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other Costs of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 ----------

    ------------

    ------------

    ------------

    ------------

    ------------

    ------------

    ------------

    ------------

    ------------

    ------------

    -------------

    -Total Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Gross Margin $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Gross Margin % 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%Operating Expenses

    Sales and Marketing Expenses Sales and Marketing Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Advertising/Promotion $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other Sales and Marketing Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 ----------

    ------------

    ------------

    ------------

    ------------

    ------------

    ------------

    ------------

    ------------

    ------------

    ------------

    -------------

    -

    Total Sales and Marketing Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Sales and Marketing % 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%General and Administrative Expenses General and Administrative Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Marketing/Promotion $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Rent $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Utilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Insurance $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Payroll Taxes 15% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other General and Administrative Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 ----------

    ------------

    ------------

    ------------

    ------------

    ------------

    ------------

    ------------

    ------------

    ------------

    ------------

    -------------

    -Total General and Administrative Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0General and Administrative % 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

    Other Expenses: Other Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Consultants $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 ----------

    ------------

    ------------

    ------------

    ------------

    ------------

    ------------

    ------------

    ------------

    ------------

    ------------

    -------------

    -Total Other Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other % 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% ----------

    ------------

    ------------

    ------------

    ------------

    ------------

    ------------

    ------------

    ------------

    ------------

    ------------

    -------------

    -Total Operating Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Profit Before Interest and Taxes $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0EBITDA $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

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    Other Income Other Income Account Name $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other Income Account Name $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Total Other Income $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other Expense Other Expense Account Name $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other Expense Account Name $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Total Other Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Net Other Income $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Net Profit $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Net Profit/Sales 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

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    Other Income Other Income Account Name $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other Income Account Name $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Total Other Income $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other Expense Other Expense Account Name $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other Expense Account Name $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Total Other Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Net Other Income $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Net Profit $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Net Profit/Sales 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

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    Pro Forma Cash Flow

    Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12Cash Received

    Cash from Operations Cash Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Subtotal Cash from Operations $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Additional Cash Received Non Operating (Other) Income $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Subtotal Cash Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Expenditures Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12

    Expenditures from Operations Cash Spending $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Bill Payments $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Subtotal Spent on Operations $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Additional Cash Spent Non Operating (Other) Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Subtotal Cash Spent $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Net Cash Flow $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Cash Balance #VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!

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    Cash Flow 2nd Year

    Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13Cash Received

    Cash from Operations Cash Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Subtotal Cash from Operations $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Additional Cash Received Non Operating (Other) Income $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Sales Tax, VAT, HST/GST Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Subtotal Cash Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Expenditures Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13Expenditures from Operations Cash Spending $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Bill Payments $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Subtotal Spent on Operations $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Additional Cash Spent Non Operating (Other) Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Subtotal Cash Spent $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Net Cash Flow $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Cash Balance #VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!

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    Pro Forma Balance Sheet

    Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12Assets Startin

    g

    Balances

    Current Assets Cash #VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!Other Current Assets TK2500

    0#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!Total Current Assets #VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!Long-term Assets Long-term Assets TK5000

    0#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Total Long-term Assets #VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!Total Assets #VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!Liabilities and Capital Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12Current Liabilities Accounts Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Subtotal Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Total Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Paid-in Capital #VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!Retained Earnings #VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!Earnings $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Total Capital #VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!Total Liabilities and Capital #VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!Net Worth #VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!

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    Balance Sheet 2nd Year

    Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13Assets

    Current Assets Cash #VALUE!

    #VALUE!

    #VALUE!

    #VALUE!

    #VALUE!

    #VALUE!

    #VALUE!

    #VALUE!

    #VALUE!

    #VALUE!

    #VALUE!

    #VALUE!

    Other Current Assets #VALUE!

    #VALUE!

    #VALUE!

    #VALUE!

    #VALUE!

    #VALUE!

    #VALUE!

    #VALUE!

    #VALUE!

    #VALUE!

    #VALUE!

    #VALUE!

    Total Current Assets #VALUE!

    #VALUE!

    #VALUE!

    #VALUE!

    #VALUE!

    #VALUE!

    #VALUE!

    #VALUE!

    #VALUE!

    #VALUE!

    #VALUE!

    #VALUE!

    Long-term Assets Long-term Assets #VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Total Long-term Assets #VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!Total Assets #VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!Liabilities and Capital Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13Current Liabilities Accounts Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Subtotal Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Total Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Paid-in Capital #VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!Retained Earnings #VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!Earnings $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Total Capital #VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!Total Liabilities and Capital #VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!Net Worth #VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!#VALU

    E!