BREAKING BARRIERS AND LEVERAGING DATA Ton Sluiter, Manager Corporate Marketing Amsterdam, 2 June 2016
BREAKING BARRIERS AND LEVERAGING DATATon Sluiter, Manager Corporate MarketingAmsterdam, 2 June 2016
USG PEOPLE, 2015 FACTS & FIGURES
Around 100,000 people are employed via USG People every day with around 15,000 clients through our network of 4,800 employees in 725 branches in 4 countries.
This makes USG People one of the largest players in the EuropeanHR market with a turnover of € 2.6 billion in 2015.
OUR BRANDS
PROFESSIONALS—
SPECIALIST STAFFING—
GENERAL STAFFING—
BUSINESS SOLUTIONS—
GUS: USG’S OWN JOB BOARD
GUS: USG’S OWN JOB BOARD
GUS: USG’S OWN JOB BOARD
MARKETING: BIG IMPACT, LOW COST
crawlersfreemuim jobboards
specific jobboards
search engines
direct
own websitessocial media
GUS: DATA COLLECTION INPUT FOR INNOVATION
LOCAL LABOR MARKET INFORMATION
THE RESULT
The results of the introduction of GUS :
• A major reduction on our expenses for job ads on the traditional job boards
• More than 200,000 visitors every month, 43% returning visitors
• Between 16,000 and 20,000 applications every month;• Our Star Brands placed approximately 7% to 10% of
these candidates• Relevant insights on the labor market
THE CHALLENGES FOR 2016
• The Star Brands still make costs for subscriptions to job boards for the access of resumes
• The use of our own front office application for search and match is poor
• Handling the enormous amount of applicants in an efficient, effective and fast way
• The scarcity of high qualified personnel • The full embracement of management to share databases
between Brands
THE APPROACH
• Every applicant applies on 2.6 different vacancies of 1.5 different brands
• Applicants use 6 different job boards in there search for a new job. Two-thirds is doing that daily
0% 20% 40% 60%
1 brand
2 brands
3 brands
4 brands
64%
22%
12%
2%
Cross brand applications
• The willingness to share is improved by providing insights
THE SOLUTION
Based on a requirement list generated by a group of heavy users of job boards and Linkedin ,Textkernel’s CV Search was selected on:
• Intuitive and user friendly interface
• Quick implementation
• Semantic search
THE TOOL: A BRIEF DEMO
THE NUMBERS
After introduction mid February these are the numbers• 350,000 resumes available• 1,200 users • 15,000 searches a week• 2,500 to 3,000 new resumes every day• 1,800 placements so far• Most searched function: Callcenter agent• Cross label placements: 227 versus 225
THE NUMBERS
16%
66%
14%3% 1%
Usability
very well well reasonable poor very poor
SERENDIPITY
• The use of CV Search provided USG People with additional data, such as career paths
Process operatorprevious jobprocesoperator 43%Machinebediende 18%productiemedewerker 12%magazijnmedewerker 7%teamleider 3%logistiek medewerker 3%Reparatie- en onderhoudsmonteur 2%heftruckchauffeur 2%manager proces en productie 2%chauffeur 2%administratief medewerker 2%voorman bouw 2%kwaliteitsmedewerker 2%verkoper 2%
Callcenter agentprevious jobmedewerker callcenter 19%administratief medewerker 14%medewerker klantenservice 11%verkoper 8%productiemedewerker 4%medewerker bediening 3%receptionist/telefonist 3%receptionist 3%secretaresse 3%caissière winkel, supermarkt, warenhuis 3%helpdeskmedewerker automatisering 2%magazijnmedewerker 2%medewerker schoonmaakbedrijf 2%medewerker commerciële binnendienst 2%
Salesclerknext jobverkoper 39%administratief medewerker 10%caissière winkel, supermarkt, warenhuis 6%medewerker bediening 5%productiemedewerker 4%medewerker callcenter 4%secretaresse 3%magazijnmedewerker 3%receptionist 2%medewerker schoonmaakbedrijf 2%vakkenvuller 2%medewerker klantenservice 2%receptionist/telefonist 2%bedrijfsleider 2%
NEXT STEPS FOR FURTHER IMPROVEMENT
Further development of CV Search with for example:• Pre matching on vacancies of the branches;• Create an interface with our front office application to add
the selected candidates automatically;• Adding extra relevant internal data sources;• Connecting external data sources such as Indeed or
Linkedin’s public profile.