Digital Aviation T hrough Social T ransformation June 2014 Tomorrow's problems - to be solved Air Transport IT Summit 2014 Kerem Kızıltunç, CIO Turkish Airlines
Aug 20, 2015
Digital Aviation Through Social Transformation
June 2014
Tomorrow's problems - to be solvedAir Transport IT Summit 2014
Kerem Kızıltunç, CIO
Turkish Airlines
Tomorrow's problems - to be solved
Agenda
• Discover Turkish Airlines
• The IT Challenge: An ever growing Airline
• THY Directorate Of Corporate Development &
Information Technologies
• Activity Areas
• Commercial Solutions
• Operational Solutions
• Corporate Solutions
• Portfolio Services
• Infrastructure & Operations
• What did we do in the first wave?
• What will we do in the second wave?
• Lessons Learned
• Solving Tomorrow’s Problems by Digital
Aviation
• Digital Customer Experience
• Digital Operations
• Digital Office
Discover Turkish AirlinesThe best airline in Europe which flies to most countries in the world
The number of aircraft in the Turkish Airlines fleet is 233, with an average fleet
age of 6.7 years.
Passengers Carried
Passengers Growth
59.5 M passengers are expected to be carried in 2014.
Tomorrow's problems - to be solved
Winner of 3 awards at the 2013 Skytrax World Airline Awards
Country coverage is greater than any other airline in the world.
The IT Challenge: An Evergrowing Airline
Tomorrow's problems - to be solved
Turkish Airlines Diagonal Growth
THY Directorate of Information Technologies
63Completed projects in 2013
457Personnel
680 KFly Turkish application
downloads in mobile devices
300+Corporate applications
100+Technology partners
27.084Devices being serviced
130 MVisitors via web site in 2013
At a Glance
175Active Contracts
249Projects and improvements in 2013
Tomorrow's problems - to be solved
Commercial Solutions
OperationalSolutions
CorporateSolutions
Portfolio Services
Infrastructure & Operations
Transformation Programme started in 2010:
• Organization is parallel with business processes
• 2 phase transformation plan: 2010-2013 & 2013-2017
Tomorrow's problems - to be solved
Activity Areas
ReservationSystem
Sales ChannelsRevenue
Management
CRM andLoyalty
Commercial Solutions
Tomorrow's problems - to be solved
Commercial Solutions
Flight Management
Cargo Operations
GroundOperations
CrewManagement
Operational Solutions
Tomorrow's problems - to be solved
Operational Solutions
RevenueAccounting
SharedServices
ERP Solutions
Business Intelligence &
Reporting
Corporate Solutions
Tomorrow's problems - to be solved
Corporate Solutions
Demand & Project
Portfolio Management
Information Security
Management
Portfolio Services
Tomorrow's problems - to be solved
Business Continuity
Test Management
Enterprise Architecture
Portfolio Services
Administrative Staff
Voice & Data Communication
Management
Network & Security
Management
End-userSupportServices
Infrastructure & Operations
Tomorrow's problems - to be solved
Operations Monitoring
Database Management
Systems Management
Infrastructure & Operations
Project timeline of the first wave
Project2010 2011 2012 2013
1. Q 2. Q 3. Q 4. Q 1. Q 2. Q 3. Q 4. Q 1. Q 2. Q 3. Q 4. Q 1. Q 2. Q 3. Q 4. Q
1 FWZ
2 Mobile THY
3 Web 2.0
4 Revenue Accounting
5 O-D Revenue Management
6 Pricing Solutions
7 CREPTO
8 Transfer Passengers Management
9.a ERPlane (SAP) - 1. phase
9.b ERPlane (SAP) - 2. phase
9.c ERPlane (SAP) - 3. phase
10 EMD-A
Tomorrow's problems - to be solved
What did we do in the first wave?
Project2014 2015 2016 2017
1. Q 2. Q 3. Q 4. Q 1. Q 2. Q 3. Q 4. Q 1. Q 2. Q 3. Q 4. Q 1. Q 2. Q 3. Q 4. Q
1 PSS Replacement
2 Web 3.0
3 Mobile 2.0
4 CRM Program
5 COMIS
6 Cargo RM
7 Cargo Portal
8 Training Platform
9 EFB (Electronic Flight Bag)
10Airline Operation Database (AODB)
11 New Data Center
Tomorrow's problems - to be solved
What will we do in the second wave?
Project timeline of the second wave
Handshakes between IT&Business ExecutiveCommittees
Portfolio Studies
ContinuousCommunication
DemandPrioritization
Tomorrow's problems - to be solved
Lessons learned…
"The fact that individuals now talk to other individuals, rather thaninteract with a machine, is the
fundamental fact about work in thepost-industrial society."
Tomorrow's problems - to be solved
In The Coming of Post-Industrial Society (1973), Daniel Bell argues "communication" and"encounter" is the central work relationship today:
Lessons learned…
DigitalCustomer
Experience
Digital Operations
DigitalOffice
Tomorrow's problems - to be solved
Solving Tomorrow’s Problems by Digital Aviation
To strengthen direct sales, customer oriented website and mobile applications
Mobil 2.0
Web 3.0
Compatibility with the digital strategy
Compatibility with mobile devices&tablets
Personalization
High performance & ease of use
Flexible system architecture
Platforms for iPhone, iPad, AndroidPhone&Tablet, Windows 8 Phone&Tablet
Functions for Ticketing, Reservation, Check-in, M&S, Baggage, Customer Relations, Interactive Marketing, Personalization
Tomorrow's problems - to be solved
Digital Customer Experience
Mobile Crew Operations
Mobile Device Management
Mobile Hub Control Solutions
Mobile GroundOperations
Mobile Training
Mobile MaintenanceDigital CabinManagement
Paperless Cabin
Electronic Flight BagPaperless Cockpit
Improve operational efficiency by mobile applications
Tomorrow's problems - to be solved
Digital Operations
DocumentManagement
SystemElectronic Signature
ERP Mobile Approval
Digital vision for officesolutions
Tomorrow's problems - to be solved
Digital Office
Thank You
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Source: presentation of Kerem Kızıltunç, Turkish Airlines
at the 2014 SITA Air Transport IT Summit, Brussels.
2014 Air Transport IT Summit