Tomato & Health Commission Update: Sacramento 2010 Tomato & Health Commission Update: Sacramento 2010 By Gwen Young.

Tomato & Health Tomato & Health Commission Update: Commission Update:

Sacramento 2010Sacramento 2010

By Gwen Young

Aims for Tomatoes & Health Commission:

1. Collate health benefits / promotional activities relevant to Tomato Products

2. Disseminate credible research & Information

Principles to Receive WPTC Endorsement:

1. Part of healthy diet / lifestyle

2. Must be scientifically credible

Tomato & Health Commission:Tomato & Health Commission:

Lycopene ADI

Tomato & Health Topics

Health Claims

LYCOCARD Update

Tomato Product Wellness

Council

Commission Commission Presentation:Presentation:

Background: Jan 08, EFSA Position papers set ADI* value to 0.5 mg/kg for Lycopene, basis JECFA papers, 2006.

WPTC: Public confusion could limit tomato product consumption, June 2008.

June 09: JECFA withdrew ADI for all forms lycopene, it follows EFSA will do the same.

*ADI = Acceptable Daily Intake

Lycopene ADILycopene ADI

WPTC letter to EFSA commission re-stating request to withdraw lycopene ADI.

EFSA released study results showing:1. Increased exposure amounts of

Lycopene for all age groups. 2. ADI may be reached with foods

naturally containing lycopene.3. ADI may be exceeded with lycopene

fortified foods, especially children.

Jan 2010:Lycopene Jan 2010:Lycopene ADIADI

Salt – Food companies are responding to consumers. Brands and restaurants promoting salt reductions in US, UK, Canada, Australia…and beyond.

Is Regulation in the future?

Tomato Products: Tomato Products: HealthHealth

Tomato Products: Tomato Products: HealthHealth

BPA – safe or not?Safe on record at current usage levels: FDA , EFSA, WHO, Health Canada, Japanese National Inst. of Adv. Industrial Science & Tech.

NIH research ($30mil USD) underway to assess human safety.

FDA conducting Safety Assessment

In the Interim: FDA suggests steps to reduce human exposure: infants and efforts to replace BPA or minimize BPA levels in canned food linings. http://www.fda.gov

Tomato and Health Meeting: 1 Feb 2010Primary and Secondary Tomato Processors and Tomato Growers

Topics included:

Collaboration on Tomatoes and Health

Research, Promotion, and Nutrition

LYCOCARD IP

Tomato Product Wellness Council

Australian UpdateAustralian Update

Tomato & Health Tomato & Health CookbookCookbook

Italian Family Cook

Book

Delicious & Nutritious

Kids & Cooking Novices

Tomato Product

Recipeshttp://www.atavolatogether.com andhttp://www.Amazon.com

Tomato & Processing Tomato & Processing BookBookJournalist A. Allen combines reportage, archival research, and innumerable anecdotes in a lively narrative that, through the lens of today’s global market, tells a Tomato story that will resonate from the greenhouse to the dinner table.Arthur Allen, a former Associated Press foreign correspondent, has written for The New York Times Magazine, The New Republic, The Washington Post, The Atlantic Monthly.$26.00: www.counterpointpress.com

Available Amazon.com , Mar 2010

EFSA: Claims relevant to Lycopene / Tomatoes not evaluated 1 Oct 2009 session. End of July 2010 is planned next session.

USDA: No Relevant Claim Activity, numerous new programs on Health / Food Education and outreach tools

Health ClaimsHealth Claims

LYCOCARD UpdateLYCOCARD Update

Industrial Platform - Oct 2009: Expand Communications and link Research & Industry

AMITOM invitations to join: Nov /Dec

To date: 7 Companies joined in Europe

Open for World Wide Membership

Possible Link with Grain Industries

4 Year Research & IP meeting: June-

Estoril

Research Update

Clinical Study: Inflammation response: Overweight /Obese

Clinical Study: LDL Oxidation response for Healthy Weight

Study 3: Coronary Biomarkers – 28K women’s cohort

Presented 2009: EB, ADA, FAV Health, LYCOCARD Symposia, Tomato Day

Experimental Biology: April 2010

Research Update

Literature Review Book 450 studies Tomatoes & Health

Additional copies or non-members:$50 per book

Basis for 2010 promotion plan

CLFP Booth 725A

www.tomatowellness.com

Communications 2010

Updated Web Site: www.tomatowellness.com

Media: National Heart Month, Eating Well Spring Issue, Shape Up for Summer, Healthy BBQ, Fall Slower Cooker, Affordability, TV

FaceBook pages (Professional / Consumer)

Voice of the Industry: Nutrition Policy / Position Papers

Global Collaborations such as LYCOCARD IP

Market Research – Target 2011 Program

Conclusions

1. Growing number of Consumers know that Tomatoes are part of a Healthy diet.

2. Need to understand Consumer purchase decisions to optimize influence.

3. Coordinating Efforts Globally is Key with Economic Pressures

4. Government Influence Desired

Thank You!Thank You!

By Gwen Young: WPTC Feb 2010