Tom Monaghan - Seven Reasons Even Your Mom Won't Open Your Email

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Seven Reasons Even Your Mom Won’t Open Your Email

Tom Monaghan

Senior Engineering Manager, HubSpot

1. Tom 101

2. A bit about the data

3. Seven reasons

4. Uncomfortable silence

AGENDA

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Tom 101

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Tom 101

1424

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Tom 101

14241424

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Tom 101

14241 to 77K

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2 The data

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The data

14241,068,955,738 emails

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The data

1424100,546 campaigns

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The data

1424106,972 contacts.

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3 The seven reasons

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Reason 1

1424You sent it on the wrong day.

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Reason 1

1424Tuesday!

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Reason 1

1424Saturday!

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Reason 1

1424And then Sunday …

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Reason 2

1424You sent it at the wrong time.

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Reason 2

1424Breakfast of Champions!

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Reason 2

14242pm.

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Reason 2

1424And definitely not first thing.

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Reason 3

1424You got your Mom’s email from …

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Reason 3

1424Forms & Imports

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Reason 3

1424Forms > Imports

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Reason 3

1424Forms > Imports

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Reason 3

14243.5 X

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Reason 3

1424(inbound works)

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Reason 4

1424You won’t take no for an answer.

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Reason 4

1424They don’t open your email.

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Reason 4

1424First email = 67%

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Reason 4

1424Second email = 23%

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Reason 4 – Probability of an open

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Reason 5

1424You’re getting a bit to personal…

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Reason 5

1424Tokens work…

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Reason 5

1424But don’t get creapy.

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Reason 5

1424Name = awesome

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Reason 5

1424Company Name … not awesome

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Reason 6

1424You kiss your Mom with that …

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Reason 6

1424…

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Reason 7

1424Use your words …

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Reason 7

1424Content is king – write more.

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4 Uncomfortable silence

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These dogs are wanted in seven states for tax evasion & fraud.

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This transparent color box is a useful option for some larger images.

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