Social Media Tom Merson April 2 nd , 2013
Mar 31, 2015
Social MediaTom Merson
April 2nd , 2013
What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound marketing Getting set-up on LinkedIn Now what do we do? Optimizing your social media Marketing automation Lead scoring
Agenda
“ What’s all this Social Media stuff all about?”
Which medium should you use?
Is your business B2B or B2C?
What industry are you in?
Have you profiled your typical client?
Questions to consider …
Set up your social media strategy
Set measurable objectives and goals
Next Step …
S.M.A.R.T. Objectives
OUTBOUND
MARKETING
Pushes products or services on
customer
INBOUNDMARKETINGEarns people’s interest instead of buying it
Inbound Marketing Message
It’s not what you say, but how you say it!
Inbound Marketing Message …
What’s in it for me, the
customer?
Relevant
CompellingENGAGING
Pertinent
Let people know ….
How do you get people to your website?
Marketing Automation
Track your progress
Capture leads through your web-form
Dialog begins
Lead nurturing
The process begins …
Lead Scoring
Any Questions?