Tom- Men's trousers

8/7/2019 Tom- Men's trousers

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Greenest / Social Responsibility of

Mens trousers brand

Report

Submitted by

TOM VINCENT

09AC42

In partial fulfilment of the requirements of Anna University for the award ofthe degree of

Master of Business Administration

MARCH 2010


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CONTENTS

S.NO TOPIC PAGENO

1 INTRODUCTION 3

2 BENEFITSOFORGANICCLOTHING

3

3 RESEARCH 4

4 DETAIL STUDY 5

5 METHODOLOGY 17

6 CONCLUSION 19

7 SUGGESTION 20

8 REFERENCE 20


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1. INTRODUCTION

Designers and brands world over are now creating eco-friendly products to make our closets prettier

and safer. The worlds consumption rate today is undeniably something to worry about. Products are

discarded before they are entirely consumed. In times of rapid consumption and the deteriorating

environmental conditions what is the most important thing we need? The obvious answer is eco-

friendly products. The use of eco-friendly or going green products is an important step in protecting

the environment. And these eco-friendly products not only help the environment but also protect the

consumer. The use of garments made by organic fabrics not only helps protect the environment from

pollution, it also reduces the skin related health issues due to various dyes used in clothes and their

reaction to the fibres in various climates

The fashion industry is now doing its part in promoting eco-friendly products and many brands are

now producing lines using fabrics that are organically grown and using socially responsible

manufacturing processes.

2. BENEFITS OFORGANICCOTTON

Organic agriculture protects the health of people and the planet by reducing the overall exposure to

toxic chemicals from synthetic pesticides that can end up in the ground, air, water and food supply,

and that are associated with health consequences, from asthma to cancer. Because organic agriculture

doesn't use toxic and persistent pesticides, choosing organic products is an easy way to help protectyourself.

Here are some reasons why organic cotton production is important to the long-term health of the

planet:

Cotton uses approximately 25% of the world's insecticides and more than 10% of the

pesticides (including herbicides, insecticides, and defoliants.).

Approximately 10% of all pesticides sold for use in U. S. agriculture were applied to cotton in

1997, the most recent year for which such data is publicly available.

Fifty-five million pounds of pesticides were sprayed on the 12.8 million acres of conventional

cotton grown in the U.S. in 2003 (4.3 pounds/ acre), ranking cotton third behind corn and

soybeans in total amount of pesticides sprayed.


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Over 2.03 billion pounds of synthetic fertilizers were applied to conventional cotton in 2000

(142 pounds/acre), making cotton the fourth most heavily fertilized crop behind corn, winter

wheat, and soybeans.

The Environmental Protection Agency considers seven of the top 15 pesticides used on cotton

in 2000 in the United States as "possible," "likely," "probable," or "known" human

carcinogens (acephate, dichloropropene, diuron, fluometuron, pendimethalin, tribufos, and

trifluralin).

In 1999, a work crew re-entered a cotton field about five hours after it was treated with

tribufos and sodium chlorate (re-entry should have been prohibited for 24 hours). Seven

workers subsequently sought medical treatment and five have had ongoing health problems.

3. RESEARCH

Study of Socially and Environmentally Responsible Mens Trousers Brands:

This research study is to find out the brands of mens trousers that are socially and environmentally

responsible to the society. And looking upon how they are servicing to the society and make their

brand more environmental friendly and conscious to the environment. The brands which i taken intostudy are :

I. RAYMOND

II. VAN HEUSEN

III. CLASSIC POLO

IV. JOHN PLAYERS

V. GUCCI

VI. FUSION CLOTHING

VII. EAR

TH WARR

IOR

SVIII. EARTH SQUAD


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4. DETAIL STUDY

RAYMOND

Raymond Group is one of India's largest branded fabric and fashion retailers, Incorporated in 1925.

It is one of the leading, integrated producers of worsted suiting fabric in the world, with a capacity of

producing 31 million meters of wool & wool-blended fabrics.

The Group owns apparel brands like Raymond, Raymond Premium Apparel, Manzoni, Park Avenue,

ColorPlus, Parx & Notting Hill. All the brands are retailed through The Raymond Shop (TRS) - One

of the largest network of over 550 retail shops spread across India and overseas, in over 200 cities.

As a company that has always been socially responsible, Raymond has displayed an innate desire and

zeal to contribute to the welfare and social upliftment of the community. TheirCSR initiatives ineducation prepare children for life and equip them to take on challenges of tomorrows world.

The Raymond Rehabilitation Centre for the welfare of under-privileged children was inaugurated

on 3rd July at Jekegram, Thane. The centre was inaugurated by ourCE,Dr. Vijaypat Singhania and

isthe result of initiatives taken by CE as part of other similar projects for the welfare of common man,

under the aegis of the Sheriff of Mumbai..

With an intention of making less fortunate children independent and self-sufficient in life, the centre

provides free vocational training workshops to young boys and girls over 16 years. The three-

month vocational courses will comprise of basic training in electrical, air-conditioning & refrigeration

courses, tyre puncture and repair, plumbing etc.

At the end of the training period, these children will be awarded certificates and a tool-kit, making

them independent to start practicing the skills acquired from the centre. These courses would be

conducted by the finest faculty from Industrial Training Institutes (ITI), set up under the Directorate

of Vocational Education and Industrial Training, Government of Maharashtra. The Centre will work

in close association with select NGOs for the vocational training courses.

Raymond Embryo Research Centre

Raymonds association with animal husbandry dates back to three decades when Raymond Limited

established a sheep breeding farm at Dhule in Maharashtra for research in various aspects of sheep


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management and reproduction in 1970. Raymond was the first organization in India to introduce

Embryo Transfer in Sheep (1977).

Chairman Emeritus, Raymond Limited, Dr. Vijaypat Singhania, is actively promoting cattle

development, an issue close to his heart. He encouraged the development of and propagation of

Embryo Transplantation Techniques for the up gradation and breeding of high milk-yielding cattle.

During 1983 a well equipped Raymond Embryo Research Centre [RERC] for cattle was set up at

Gopalnagar near Bilaspur in Chattisgarh state. The laboratory continued the extensive research in

Embryo Transfer in cattle. The significant achievements ofRaymond in the field of embryo transfer

have resulted into birth of thousands of Embryo transferLambs and hundreds of Embryo transfer

Calves.

Besides, the centre has produced quality bulls by embryo transfer technology for semen production.

The RERC was also successful in freezing and sexing the embryos and produced calves out of these

frozen and sexed embryos. This centre has gained national & international recognition due to the

pioneering and extensive work in the field of Embryo Transfer in cattle. It is the only Embryo

Transfer laboratory in India which is accredited by The Union Ministry of Agriculture and Animal

Husbandry, Government of India.

J.K.Trust Gram Vikas Yojana

With the objective of transfer of the technical expertise gained over three decades to the grass-root

level, J. K. Trust Gram Yojana (JKTGVY) was launched in 1997. The mission of JKTGVY is to

significantly improve the quality of life in Indias rural areas through a Cattle Breed Improvement

Programme (CBIP) that achieves the following goals,

Reducing Infant Mortality and Malnutrition: Surplus milk generated by high milk yielding

cows helps to reduce infant mortality (especially caused in age group of less than 12 months)

and reducing malnutrition among children.

Creating Employment: To provide employment opportunities for rural educated

unemployed youth.

Alleviating Poverty: Increased milk production by the participating farmers effectively

supplement their income by sale of surplus milk.

The main objective of this programme is to Upgrade/Crossbreed the local indigenous low milk-

yielding cows and buffaloes by breeding them through Artificial Insemination [A.I] with the use of

high pedigree frozen semen of indigenous/ exotic breeds. The resulting upgraded/crossbred progeny

with an improved genetic make up will have better milk yielding capacity.


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This is achieved through a special programme called Cattle Breed Improvement Programme

using an innovative concept of Integrated Livestock Development [ILD] Centre. The

programme operator, Gopal, who monitors each centre is an unemployed youth extensively trained

for six months to carry out A. I. in cattle and buffaloes, by qualified Veterinarians at Raymond

Embryo Research Centre, in Gopalnagar. The Gopal is provided with a motorcycle to perform A.I and

provide other veterinary services like veterinary first aid, castration of scrub bulls, deworming and

preventive vaccination against various diseases at the doorstep of the farmers. Activities of these

programme operators are supervised and monitored by qualified veterinarians. One veterinarian

monitors the work of 10 ILD Centres.

The Trust is currently operating a network of 723 Integrated Livestock Development (ILD) Centre in

33 Districts of Chhattisgarh, Madhya Pradesh, Uttarakhand and Andhra Pradesh. Through these

centres, we are providing Veterinary services to about 7000 villages in these states.

On March 13th 2007, an agreement was signed at Gandhinagar between the Department of Animal

Husbandry, Government of Gujarat and J.K. Trust Gram Vikas Yojana for establishment of 300

Integrated Livestock Development (ILD) centres in the districts - Surendranagar, Jamnagar and

Dahod with a total project outlay ofRs. 18 crores over the period of 3 years. With the establishment

of these 300 ILD centres in Gujarat, our services will reach to additional 3000 villages.

The Ministry of Rural Development, Govt. of India has sanctioned Special Project under

Swarnjayanti Gram Swarojgar Yojana (SGSY) for setting up 120 Integrated Livestock Development

Centres in 6 districts of Bihar namely Araria, Katihar, Kishanganj, Purnia, Saharsa and Supaul. The

total project cost for a period of 5 years is Rs. 13.97 crores. With the establishment of these 120 ILD

centres in Bihar, their services will reach to additional 1200 villages.

On 10th April, 2007 Dr. Raghuvansh Prasad Singh, Honble Union Minister forRural Development,

Government of India, handed over the sanction order of this project to Dr. Shyam Zawar.

Dr. Shyam Zawar- Secretary, J.K. Trust Gram Vikas Yojana receiving the Sanction order from Dr.

Raghuvansh Prasad Singh, Honble Union Minister forRural Development, Government of India,

Dr. Asheesh Ganju Regional Project Manager (North India) was also present.

They have initiated their activities under Andhra Pradesh Rural Livelihoods Project (APRLP) in

Anantpur and Kurnool districts by establishing 35 ILD centres in both these districts.


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The Govt. of Andhra Pradesh has also sanctioned a project for establishment of 500 Integrated

Livestock development (ILD) centres in 8 districts of AP with a total project outlay ofRs. 35 crores

over a period of 5 years. This is the biggest project sanctioned in a state at a time. With the

establishment of these 500 ILD centres in Andhra Pradesh, our services will reach to additional 5000

villages.

VanHeusen

Phillips-Van Heusen Corporation is an American apparel company, and the world's largest shirt

company. It owns brands such as Tommy Hilfiger,C

alvin Klein, Van Heusen, Izod, Arrow, G. H.Bass..

In India one of the important company who leading the green revolution is Van Heusen. Janet Arole,

Media Relations Executive at Van Heusen spoke on the subject of eco-fashion and their recently

launched eco-friendly clothing line. Limited resources and increasing productivity has put the natural

environment around us under tremendous pressure. Mother Nature is straining to stay alive. Reason

enough for Van Heusen to get serious about the eco friendly path, says J. Arole. They have launched

a line of formal, semi-formal and casual shirts, trousers for both men and women in various styles and

colours.

Garments that are produced or made with organic fabrics such as cotton, jute or hemp are considered eco-

fashion. The style of such clothing can often range from active wear, outerwear and even haute couture.

The fabrics that are grown for these garments are free of any pesticides. There has been growing evidenc

that chemicals often remain in fibres while growing the fabric. Thus non usage of these not only protects

the environment but also the wearer. Another element of eco fashion has to do with the way the clothin

is manufactured and sold. If the employees making the clothing are not paid a livable wage, or if th

working conditions are substandard and hazardous, the clothing fails the free trade practices test.

VanHeusen goes green with ECO range collection

Going green is by no means an ad campaign. Its not a novel way to launch a shirt and trousers. Its not


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because its the done thing. Its about initiating a change and making every effort to sustain it

Van Heusen has announced the launch of ECO line shirts and trousers, their new collection to celebrate the

glory of the season. Wear100% organic substances with comfort, style and elegance in VH stunning styles

from the different ranges for men and women. This nature-friendly product has formal, semi-formal and

casual shirts and trousers collection for men as well as women in terms of variety in colors and price range. A

complete shirt range made from 100% natural raw material, organic cotton, made from untreated cotton seeds

and natural dyes.

Limited resources and increasing productivity has put the natural environment around us under tremendou

pressure. Mother nature is straining to stay alive. Reason enough for Van Heusen to get serious about startin

down the eco friendly path.

Enter eco line of trousers that is not just environmentally friendly, but marks the turning point for Va

Heusen. The trousers itself is made from 100% organic cotton, which is grown in the most natural

conditions. Every care has been taken to ensure that no artificial or chemical substances are used. Thi

ensures that soil cycles are protected, not just helping ecologically but also helping humanity at large.

Change is never about grandiose ideas but in all the small actions people take. So even something as small as

weed removal has been done physically without reliance on chemical weed killers. Balancing the populatio

of insects by using trap crops to lure pests away is just another example of how committed Van Heusen is t

its eco line of shirts. And what better way to reap the benefits of these efforts than to follow natural cycles

and harvest the cotton when its fully ready.

.

The end result is a cleaner, greener process to make the eco friendly shirts. And thats just a start. On ever

shirt purchased, Van Heusen will give 1% of the eco shirt sales to trees for free an organisation

committed to increasing the green cover on this planet. The sole aim of their initiative is to plant and nurture

trees in public spaces for the benefit of all.

Till date, they have planted over17,000 saplings in the city of Bangalore. In essence every eco trousers

purchased means more trees planted. The next stage is to phase out the use of paper bags and ensure eac


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store has reusable jute bags. So even if you arent shopping with Van Heusen, youre still helping th

environment. The company is also doing their bit by donating 1% of every item sold in their eco-friendly

range to charity.

They spread eco-friendly ideas through their,

- websites

- Exchange offers

- Paper Bags

- Eco- merchandising

RENEWABLEENERGYUSING BY VH

Phillips-Van Heusen installed a rooftop solar photovoltaic system at it main administrative office

building located in Bridgewater, New Jersey.

Manasquan-based Solis Partners has inked a turnkey deal with Phillips-Van Heusen to deliver the

solar panels. The system will feature 890 Solyndra solar panels that will generate nearly 180,000 kWh

of green power in the first year of operation. The electricity can meet the power requirement of 27

families and eliminate over 240,000 lb ofCO2 emissions.

Phillips-Van Heusen anticipates the return on investment within five years and plans to deploy the

solar power systems at its other locations across the world.

The Group Vice President of Office Services at Phillips-Van Heusen, Doug Jankowski commented

that the solar power project is a part of the companys corporate social responsibility activities. The

recent deployment of a white TPO reflective roof and the installation of solar panels will considerably

decrease the power consumption of the Bridgewater facility as well as the overall heat island impact.


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CLASSICPOLO

Classic Polo, India's leading men's casual wear brand wanted to replace theirPlastic Shopping Bags

to an Eco-friendly Shopping Bag which communicates the importance of re-cycling memorably as

part of their corporate social responsibility program calledCLUB EARTH in all of their 76 exclusive

brand outlets in India. They developed an innovative shopping bag which can be modified into a

simple casual wear, made of100% Eco-friendly material.

The one of its kind innovation gives the consumers double advantage emphasizing the need of re-

cycling. The idea was successfully executed in all the 76 exclusive outlets ofClassic Polo.

The innovation immediately caught attention among the urban youth creating immense buzz and

referrals.

Close to 1100 consumer enquiries and requests was registered, seeing the eco friendly shopping

bag going beyond the clients expectations.

Royal Classic Group launches Club Earth

They have a variety ofgreen initiatives, Customers who buy Classic Polo products from their in

south india they can pick a packet of seeds or saplings before walking out of the store. The initiative

also encourages every customer ofClassic Polo to try out the kitchen garden concept.

According to the release from the company, the initiative is supported by the Forest Department,

Tamil Nadu Agricultural University and the Salim Ali Centre for Orinithology and Natural History.

Further, Rs. 2 from the sale of every garment will go towards environment protection, conservation

of water bodies and village development activities.

In phase one, seeds ofCluster Beans, Beetroot, Raddish , Bhendi,Neem,Dolichos Bean,Papaya

and Pungam will be distributed.


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JOHNPLAYERS

John player is from ITC Brand. It is well known that ITC is involved into lots ofCSRactivities. They

not only focus on the community, but their focus is also on the environment.

They have a variety ofCSR activities:

Towards Environment:

IT

Chas been Carbon Positive three years in a row (sequestering/storing twice the amount

ofCO2 than the Company emits).

Water Positive six years in a row (creating three times more Rainwater Harvesting

potential than ITC's net consumption).

Close to 100% solid waste recycling.

All Environment, Health and Safety Management Systems in ITC conform to the best

international standards.

Towards Social:

ITC's businesses generate livelihoods for over 5 million people.

ITC's globally recognised e-Choupal initiative is the world's largest rural digital

infrastructure benefiting over 4 million farming families.

ITC's Social and Farm Forestry initiative has greened over 80,000 hectares creating an

estimated 35 million person days of employment among the disadvantaged.

ITC's Watershed Development Initiative brings precious water to nearly 35,000 hectares of

drylands and moisture-stressed areas.


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ITC's Sustainable Community Development initiatives include women empowerment,

supplementary education, integrated animal husbandry programmes.

Preserving National Heritage

As a socially responsible corporate citizen, ITC endeavours to create value for the Indian society inmultiple ways, one of them being preservation of India's rich cultural heritage. ITC has made

significant contribution to the promotion of Indian classical music, theatre, art and cuisine.

E-Choupal

ITCs Agri Business Division, one of Indias largest exporters of agricultural commodities, has

conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers

around the world on a sustainable basis.

The e-Choupal model has been specifically designed to tackle the challenges posed by the unique

features of Indian agriculture, characterised by fragmented farms, weak infrastructure and the

involvement of numerous intermediaries, among others

e-Choupal also unshackles the potential of Indian farmer who has been trapped in a vicious cycle of

low risk taking ability > low investment > low productivity > weak market orientation > low value

addition > low margin > low risk taking ability. This made him and Indian agribusiness sector

globally uncompetitive, despite rich & abundant natural resources.

Such a market-led business model can enhance the competitiveness of Indian agriculture and trigger a

virtuous cycle of higher productivity, higher incomes, enlarged capacity for farmer risk management,

larger investments and higher quality and productivity.Further, a growth in rural incomes will also unleash the latent demand for industrial goods so

necessary for the continued growth of the Indian economy. This will create another virtuous cycle

propelling the economy into a higher growth trajectory.

Commitment

Envisioning a larger societal purpose has always been a hallmark of ITC. The company sees no

conflict between the twin goals of shareholder value enhancement and societal value creation. The

challenge lies in fashioning a corporate strategy that enables realisation of these goals in a mutually

reinforcing and synergistic manner.

As a corporate citizen with enduring relationships in rural India, ITC has a history of collaboration

with communities and government institutions to enhance farm productivity and the rural resource


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base. ITCs commitments in agricultural R&D and knowledge sharing have spanned vital aspects of

competitiveness efficient farm practices, soil and water management.

In 2000, harnessing the empowering force of information technology and its scalabilty, ITC launched

e-Choupal a knowledge portal providing farmers with a range of information and services. Designed

to enable them to bargain collectively and enhance their transactive power, e-Choupal became the

much needed and easily adoptable tool farmers had been waiting for. Today e-Choupal is a vibrant

and rapidly growing zone of business and interaction for over 4 million farmers.

ITC moved rapidly to apply the economic momentum of e-Choupal to solving urgent social and

environmental tasks. ITC launched Mission Sunehra Kal, a rural capacity building programme

fostering local initiatives to develop water and forest resources, open up new non-farm livelihoods,

empower women economically and expand primary education.

The Mission now embraces a community of thousands of villages that are influential nuclei of change

in rural localities spread over 11 States. A clearly focused self-help movement has gained ground in

village after village in these areas, with farmers co-operating to create much needed economic,

environmental and social assets out of their own resources.

By linking knowledge and technology transfer to the creation of economic and social capacity, ITC

has brought a new dynamic to rural development.

ITC has consciously chosen the path less travelled. A path that has led it to create sustainable

livelihoods for 5 million people. For ITC this is an expression of a commitment beyond the market.

Of a conviction that country must come before corporation. Of a true pride in beingCitizen First.

ITCLtd.

Sales (2007-2008) = Rs.14000 crores (rounded off)

Net profit after tax = Rs.3000 crores (rounded off)

GUCCI

TheHouse of Gucci, better known simply as Gucci, is an Italian fashion and leather goods label, part

of the Gucci Group, which is owned by French company Pinault-Printemps-Redoute (PPR). Gucci

was founded by Guccio Gucci in Florence in 1921.


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Gucci generated circa 2.2 billion worldwide of revenue in 2008 according to BusinessWeek

magazine and climbed to 41st position in the magazine's annual 2009 "Top Global 100 Brands" chart

created by Interbrand. Gucci is also the biggest-selling Italian brand. Gucci operates about 278

directly operated stores worldwide (as of September 2009) and it wholesales its products through

franchisees and upscale department stores.

Gucci Goes Green With New Eco-Friendly Packaging

Gucci is taking the initiative to go green by implementing new eco-friendly packaging. The fashion

brand wants to reduce dependence on materials and use 100% recyclable paper in packaging, so their

revamping all packaging from the shopping bags to the gift boxes and even as little as to the tissueand ribbon that they use.

The new shopping bags are Forest Stewardship Council (FSC) certified and are made of100%

recyclable paper. All plastic laminated surfaces have been eliminated from shopping bags and boxes.

The tissue paper is no longer coated and both ribbon and garment bags have been switched from

polyester to cotton. Gucci is even going to replace all of its mannequins with a much better eco-

friendly version, designed by Frida Giannini, which will be made of shockproof polystyrene.

Starting in June 2010, approximately 284 flagship stores worldwide will be taking part in the eco-friendly packaging. Patrizio di Marco, president and CEO of Gucci, said: The worlds leading brands

are rightly judged today not just on the quality of their products and services, but also on the way they

act in the community and towards the environment.

GUCCI strong partnerships with UNICEF

Gucci had a partnership withUNICEF since 2005. Gucci stores worldwide donate a percentage of the

sales for special collections made specifically for UNICEF to go toward the United Nations

Children's Fund.

The annual Gucci Campaign to Benefit UNICEF supports education, healthcare, protection

and clean water programs for orphans and children affected by HIV/AIDS in sub-Saharan

Africa. For the campaign in 2009, Michael Roberts promoted a children's book, "Snowman in Africa"

with proceeds going to UNICEF. In five years, Gucci donated over $7 million to UNICEF. Gucci is


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the largest corporate donor to UNICEF's "Schools for Africa" that was established in 2004 by

UNICEF, the Nelson Mandela Foundation, and the Hamburg Society. Its goal is to increase access to

basic schooling for all, with a special emphasis on children orphaned by HIV/AIDS and children

living in extreme poverty.

FUSIONCLOTHING

Indias 1st eco-friendly clothing webstore.

Made at our ISO, GOTS (Global Organic Textile Standard), OE 100 Certified factory at

Tirupur.

Fusion Clothing Company has 18 years of experience in manufacture & export high quality

knitted clothing . We have been supplying to Top Brands around the world.

Fusion Clothing is also the 1st Indian company ( as of Jan 2010 ) to be a member of theAssociation forConservation headquartered in Switzerland. Fusion Clothing has nominated 3

projects of Bnhs for funding from this Association.

Fusion Clothing is offsetting its carbon footprint (partially) by sponsoring BNHS

Forestation Program & Solar power project of TERI.

MISSION: To contribute to the improvement of our Natural Enviornment with support

from our citizens.

They are contributing their10 % of sale revenue proceeds go for Environmental Conservation

to Bombay Natural History Society. And they are very much into recycling activities also.


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.

5. Methodology opted:

Here am taking a few parameters to analyse which brand is more socially responsible and

sustainable one for the society. These are the important parameters taking into consideration:

I. Product manufacturing(organic)

II. Packaging(paper bags)

III. Green initiatives

-wind energy

-water

-trees

IV. Social responsibility

-Education

-poverty

-unemployment

V. Amount spending into CSR activities from total revenue


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TABLEOF RANKING THE BRANDS

RAYMOND V. H CLASSIC

P

JOHN

P

GUCCI FUSION EARTH

WARRIOREARTH

SQUAD

PRODUCT

MANUFATURING

12/20 16/20 8/20 8/20 4/20 20/20 20/20 20/20

PACKAGING 4/20 16/20 20/20 4/20 8/20 20/20 20/20 20/20

GREEN

INITIATIVES

8/20 8/20 12/20 20/20 8/20 NA NA NA

SOCIAL

RESPONSIBILITY

16/20 12/20 0/20 20/20 16/20 NA NA NA

% into csr from

revenue

4/20 8/20 NA 8/20 8/20 16/20 12/20 8/20

TOTAL 44 60 40 60 44 56 52 48

Price List

Raymond: 499-3500

VanHeusen:699-5999

Gucci:1200-9999

Classic polo:599-1999

John players:490-2099

Fusion Clothing:399-1499

Earth squad:350-1250

Earth warrior:410-1599

Product manufacturing

From this table we able to understand that the pure organic clothing brand have the highest ranking,

Fusion Clothing, Earth Warrior, Earth squad have the top position and after that the Van Heusen

getting into second position, they are very much into organic clothing as per their organic fashion


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clothing line and next to that Raymond capturing the third position. From that we can able to know

that these are the brands are very much into the organic clothing and very sustainable one.

Packaging

In packaging most of the selected brands are into the paper bags and all, and they are into therecycling also. So that means they are aware about the environmental problems and trying to solve

the huge problems affecting the society. In this first position is keeping by, Fusion Clothing, Earth

Warrior, Earth squad and classic polo. The rest of the brands are not into the pure paper packaging

and recycling mode.

Green initiatives

ITC brand john players are in the top position for green initiatives. They have wide variety of green

hand activities and the most worldly respecting green initiatives. Next to this Classic polo having the

highest ranking. The most organic clothing companies like Fusion Clothing, Earth Warrior, Earth

squad dont have any green initiatives and rest of the brand like Gucci, Raymond, VH have less

initiatives.

Social responsibility

Here also JP Brand from ITC having the highest ranking, they are very much into the social

responsibility and worldly accepting and respecting activities. Next to that Gucci and Raymond are

getting into the position. Already we discuss so much ofCSR activities by these companies in the

previous detailed report of each company.

6. CONCLUSION

From this entire detailed analysis we get into the conclusion that john players and Van Heusen

are the most environmental friendly and sustainable Brand in the Mens Trousers. Everyone know that

JP from ITC, they are very deeply into the environmental friendly activities and another important

thing we can understand is that they are spending very less amount into CSRactivities from their

revenue. Most of the organic clothing Brand spend their 6-10% of their single selling to CSR

activities. But taking as whole john players from ITC and Philips-Van Heusen spending more and


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they are the most socially responsible and the greenest brand. Both brands pricing range starts from

499-2999.

7. SU

GGE

STION

S

Use organic clothings Mens trousers Brand, that will protect the environment and the human

body.

Government should take enough necessary steps to avoid non- organic clothing.

Go with Van Heusen and John Players mens trousers that will give more protection to you

and the Environment.

8. REFERENCES

www.karmayog.org/csr500companies/csr500companies_8260.htm

http://www.hindu.com/2009/06/07/stories/2009060759220300.htm

http://coimbatorelive.blogspot.com/2009_06_01_archive.html

www.itcportal.com/sustainability-report-2008/index.htm

www.itcportal.com/rural-development/default.htm

http://www.ecomall.com/biz/clothing.htm

http://www.solispartners.com http://www.guccigroup.com/documents/2010/Press%20Release%20_Announcement%20AM

cQ%20and%20Gucci%20Group%2027%2005%2010%20ENG%20 FINAL.pdf http://images.businessweek.com/ss/08/09/0918_best_brands/46.htm. http://www.ppr.com/en/brands/gucci-group/gucci/frida-giannini

http://www.unicef.org/corporate_partners/index_40631.html

"Phillips-Van Heusen Corp (PVH) Full Description".http://stocks.us.reuters.com/stocks/fullDescription.asp?rpc=66&symbol=PVH.

http://www.tradeindia.com/Seller-2130433-CLASSIC-POLO-APPARELS/

http://www.organic-market.info/web/News_in_brief/Eco-Textiles/India/176/319/0/9638.html

Tom- Men's trousers

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