Copyright © 2010 Converse Digital, LLC @TomMartin QR Codes: What Are They? And How Can You Use Them? Image by: Norebbo
Tom Martin's Women's Board Presentation
Sep 01, 2014
Contact http://www.ConverseDigital.com for additional information or request a downloadable file of this QR Code Marketing presentation by Tom Martin of Converse Digital.
This presentation covers basic facts on QR Codes, debunks numerous myths about arguments against the use of QR codes and shares a variety of examples of good QR code usage.
Tom Martin is the founder of Converse Digital and a noted social media marketing keynote speaker. To request that Tom present this or other talks to your next meeting, please contact us using the link above.
This presentation covers basic facts on QR Codes, debunks numerous myths about arguments against the use of QR codes and shares a variety of examples of good QR code usage.
Tom Martin is the founder of Converse Digital and a noted social media marketing keynote speaker. To request that Tom present this or other talks to your next meeting, please contact us using the link above.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Copyright © 2010 Converse Digital, LLC
@TomMartin
QR Codes: What Are They? And How Can You Use Them?
Image by: Norebbo
Copyright © 2010 Converse Digital, LLC
Encyclopedia PhontanicaCopyright © 2010 Converse Digital, LLC
Image by: Johan Larsson
Encyclopedia Phontanica
QR Codes: passing fancy or game changing technology?
image by: tucsonkids.com
Neither
image by: tucsonkids.com
passing fancy or game changing technology?
Copyright © 2010 Converse Digital, LLCWhat can QR Codes do?
image credit: scanlife.com
QR Codes will be like the CueCat
Arguments Against QR Codes
You have to download an app to use QR codes
You have to LAUNCH an app to use QR codes
QR Codes will be like the CueCat
• you had to be on a computer• web was in its infancy• broadband was virtually non-existent• you had to register
Arguments Against QR Codes
You have to download an app to use QR codes
on average iPhone users have 40 apps installed & Android users have 25
Arguments Against QR Codes
You have to LAUNCH an app to use QR codes
hmmmmmmmmm
Arguments Against QR Codes
You have to LAUNCH an app to use QR codes
hmmmmmmmmm
Arguments Against QR Codes
You have to have an internet connection
Consumers don’t know what they are
Consumers don’t know what app to download
Valid Arguments Against QR Codes
Consumers don’t know what they are
Arguments Against QR Codes
FREE Web based QR Code creators - Bit.ly
How Do You Create QR Codes
Paid Web based QR Code creators - Capture by 44Doors
How Do You Create QR Codes
How Can You Use QR Codes?
Auto manufacturers are training your customer for you right now.
How Can You Use QR Codes?
Track your advertising
How Can You Use QR Codes?
Turn print into TV
How Can You Use QR Codes?
Turn print into TV
How Can You Use QR Codes?
Provide Mobile Friendly Directions
How Can You Use QR Codes?
Customer Reviews or How To’s
How Can You Use QR Codes?
Customer Feedback
Speed up Check-out
How Can You Use QR Codes?
It has to work• where am I physically
• ensure connectivity
• link to mobile friendly site
• where am I in buying cycle
• be “thumb friendly”
What not to do...
Commonly asked questions• What is the minimum size for a QR Code?• What are the different types of QR Codes?• What are the best QR Reader apps?
A Final Word....
QR Codes Micro QR Codes Datamatrix Codes MS Tag
Jag Tags SPARQ Code
A Final Word.... What are the different types of QR Codes?
A Final Word.... What are the best QR Reader apps?
Related Documents
