TOGETHER WE STAND STRONG PARTNERSHIP STORE BROCHURE
TOGETHER WE STAND STRONG
PARTNERSHIP STORE BROCHURE
VISION • STIRRING UP EMOTIONS • SUCCESS WITH A STRONG BRAND • FROM 0 TO 200 IN FIVE YEARS • INDEPENDENT WITH SOLID SUPPORT
CONCEPT • HAND IN HAND TOWARDS SUCCESS
| Our contribution / your contribution | Youasapartner | Yourpartnershipstore | Customersatisfaction | Stockmanagement | Staffpolicy
• MEASURABLE SUCCESS
| Yourpotentialturnover | Yourinvestments | Yourprofits | Thecollection
• YOU CAN COUNT ON US
| A strong brand | Individualassistance
• INFORMATION AS THE KEY TO SUCCESS
| Yourreporting | Yoursoftware
PARTNERSHIP STORE BROCHURE INDEX
KIPLING TODAY
EVERYDAY
YoungLogoFeminineCasualEverydayFunctionalColoursIconicQualityStylishRealSpontaneousMonkeyUniversalInside/OutsideActiveSportyGenerousUniqueSurprising
EvERY
dAY
FEM
ININ
EICONIC
Surprising
INSIdEOUTSIdE
StyLISh
young
CASUAL
SPORTY
COLOURS
UNIQUE
REAL
| Kipling...
attractscustomersinvariousways.Forexample,theycanbeconvincedofthequalityofyourproductthroughlogicalthinking,whichisveryimportant.Anotherapproach,whichisequallyifnotmoreimportantandguaranteeslong-termresults,iswinningpeople’shearts,fascinatingandenthusingthem.Adifficulttask?Notreally.Kiplingbagscapturetheattention:peoplestop,lookandcomeintotheshop.Thesecretofthissuccess?Kipling’sextensiverangeofdesignsandofcoursethebranditselfwhich,sinceitsinception,hasstoodforgreatbagsforallwomen,alleventsandalloccasions.Ourcustomersappreciatethequalityofourproducts,goodadviceandextensiveservice.TheylikeKipling’sstyle,designandcolourpalette.Theycan’twaittodiscoverthelatestproducts.Aboveall,theylovethemagicKiplingexudes,amagicwhichcomestolifeinthepartnershipstores.AvisittoaKiplingpartnershipstoreisatriptothemagicalworldofKipling,wherecustomersstepintoinalushenvironment,surroundedbyelegantbagsandaccessories.
20 years ago...
KiplingwasfoundedinBelgiumovertwentyyearsagoandwasprivatelyowneduntil2004.Eventwodecadesago,Kiplingdesignalready incorporatedalltheelementsthatmakethebrandsouniquetoday:distinctivenessthroughdesignandhighqualityataffordableprices.Atthetime,Kiplinghad23flagshipstoresand64partnershipstores.Today,thebrandhasmorethan200mono-brandstoresworldwide,helpingmillionsofcustomersfindalltypesofcasualbagsandaccessories,yearafteryear.Today’sKiplingbagsareevenmoreeye-catchingthankstoacombinationofdistinctiveKiplingstyleandourdesigners’futuristicfashionsense.
KiplingisnowownedbyVFCorporation,theworld’slargestclothingcompany,whichalsoownsbrandssuchasNapapijri,Lee,Wrangler,7forallMankind,Eastpak,TheNorthFace,VansandReef.ThistakeovershouldenableKiplingtoachieveitsgrowthplansatanevenfasterpaceandtoestablishitselfasapermanenticonintheworldofcasualandfashionbags.
STIRRING UP EMOTIONS VISION
310x310mm.indd 5 9/25/09 2:11:39 PM310x310mm.indd 4 9/25/09 2:10:09 PM
A success story, full speed ahead
PeopleallovertheworldassociateKiplingwithbags:fromhandbagsandaccessoriestofashionandtravelbags,aswellasrucksacks.Andwhereverbagsareconsideredessential,Kiplingfeelsathome.Ourstaffofover150employeesisfullydedicatedtothebrandandensuresthatourcustomersaresatisfiedandourturnoverisalwaysontherise:our2008turnoverwasdoublethatin2004!OursalesofficessupportflagshipandpartnershipstoressellingKiplingbagsandaccessoriesdirectlytoconsumersinmorethan40countriesworldwide.Anunrivalledcombinationofqualityanddesign,excellentproductqualityandthecommitmentofourpartnersallcontributetoourgreatsuccess.Inshort:ourpartnersandconsumersallovertheworldhavefaithinKipling.Notonlydotheyfeelthepowerandmagicofourproducts,theyalsoap-preciatethebrand’sreliability.Andthatgreatfeelingisofutmostimportanceforallourcustomers!
A strong connection…
ManypeoplearesoimpressedwithKiplingthattheywanttoforgeastrongbondwithourbrandbyregisteringasKiplingconsumersonourwebsite.Thisenablesthemtoreceiveregularupdatesonthelatestlaunchesandproducts,aswellasimportantnews.Obviouslywewantourpartnerstobenefitfullyfromtheseloyalconsumersthroughourspecialsystem,developedespeciallyforyou.Moreinformationwillfollowlaterinthisbrochure.
SUCCESS WITH A STRONG BRAND VISION
Wijnegemshop
Dresdenshop
Shop openings
WhenKiplinglauncheditsfirstbagsanditsfirstcollectionofbrandedtravelitemsinthe80s,itwasn’tlongbeforeexclusiveKiplingstoreswithspecificKiplingarchitectureopenedtheirdoors.Atfirst,Kiplingproductswereonlysoldinshopsofferingotherbrandsaswell.From1989on-wards,whenthefirstKiplingstorewaslaunchedinBelgium,ourcustomersgottheirfirsttasteofcompleteimmersionintheworldofthebrand.Bytheendof2008,Kiplingalreadyhadabout42storesinEuropeandover200worldwide.ApartfromourownKiplingstores,anothersaleschannelprovedverysuccessful:theKiplingpartnershipstore.Fromtheoutside,thisstoreisnodifferentfromaflagshipstore.Intermsofarchi-tecturaldesign,productrange,high-qualityadviceandservice,theoverallshoppingexperienceisexactlythesame.However,thepartner-shipstoreismanagedbyanindependentpartner.Andthatcouldbeyou!Yourcustomerswillundoubtedlyenjoyshoppingatyourpartner-shipstoreasmuchastheyenjoyvisitingaKiplingflagshipstore.Youwillbenefitfromthebrand’simageandpower,aswellasourexperienceandsupport.ThefirstKiplingpartnershipstoreopenedinSpaininlate2003.Therearecurrentlymorethan15ofthesestoresexclusivelysellingKiplingproductsthroughoutEurope.
Een indrukwekkend verloop
1987 3youngandenthusiasticentrepreneurssetupthecompany1988 GreatsuccessinBelgiumandinitialsuccessintheNetherlands1989 Kiplingopensitsfirstmono-brandstoreinBelgiumtogreatacclaim 1990 Kiplingbeginstomakeitsmarkinternationally,rapidlyandconvincinglyconqueringcountriessuchasFrance,ItalyandSpain 1993 Kiplingcomesundernewownershipbutremainsaprivatecompanyandcontinuestoexpanditsturnover 2003 ThefirstindependentKiplingpartnershipstoreopensinSpain,thuslaunchinganewsaleschannel 2004 ThemegaconcernVFCorporationacquiresa100%shareinKipling,afirststeptowardsdoublingthebrand’sturnover2006 Toreinforcethebrand’sconsumerimage,anintegratedmarketingconceptislaunched: advertising,communication,visualmerchandisingandproductdesignarecarefullycoordinatedunderthewatchfuleye ofKiplingVice-PresidentIsabelleCheron 2008 Themarketingconceptisfurtherdevelopedfortheentirebagcollectionandbecomesthebasisfornewmarketingcampaigns. ThreeambassadorsrepresentKipling’sthreecorevalues:quality,fashion/casualandtechnology. Theyarealsoasymbolforthecompany’sfuture
FROM 0 TO 200 IN FIVE YEARS VISION
AsaKiplingpartnerandownerofyourpartnershipstore,youwillbeindependent.Onlyyouwillberesponsibleforyourpartnershipstore,yourstockand–naturally–yourstaff.Butyourgreatadvantageisthatyouarestartingoffwithastrongbrandandcancountonourfullsupport.Kiplingregularlyinvitesallpartnershipstoreownerstoshareinformationandexperienceswitheachother.Duringthesegatherings,thelatestproductcollectionsarepresented,strategicdevelopmentsarediscussedandexplained,andvariousaspectsofday-to-daymanagementarehighlighted.Moreover,wewillhelpyouplananddecorateyourpartnershipstore.Wewillprovideadviceandsupportonyourday-to-dayac-tivities,marketing,communicationandbusinesseconomics.Kipling’sglobalcommunicationactivitiesandthecommunicationmaterialavail-ableinthelocalstores(whichKiplingreferstoaspointsofsaleorPOS)willbeperfectlycoordinated.Asaresult,youwillbenefitfromgreatsynergies.ThestrongerKiplingbecomes,thestrongeryourpartnershipstore,andviceversa.Yourpartnershipstorewillofferyouaperfectmixofindependenceandsecurity.
INDEPENDENT WITH SOLID SUPPORT VISION
| Our contribution/your contribution
Naturally,oneofthemostimportantcontributionstocomefrombothpartiesisgoodcollaboration,tobebuiltonvariousfactors.Abreak-downofresponsibilitiesisgivenbelow.Wewillalsogivefurtherdetailsofcertainaspectsofeachparty’sfinancialcontribution.
Our contribution
• DecorationofthepartnershipstoreaccordingtotheKiplingconceptforfixtures,lightingandKiplingsign(interiorandexterior)• Trainingofsalesstaffandshopmanagers,min.fourtimesayear• Marketingsupport.Kiplingwillinvestinsalesmaterials,visualmerchandising,incentivesandCRM.KiplingwillalsoberesponsibleforefficientPRandcommunication.• Forthefirsttwoyears,Kiplingwillberesponsibleformarketinginvestments (uptoamaximumof6%oftheplannedpurchasingvalueoftheturnover).• Wewillsignapartnershipstorecontractwithyou,outliningourcollaborationandofferingsupportifyouwishto obtainservicesfromthirdparties.
Your contribution
• Premises,rentand,ifnecessary,keymoney.• Decorationofthestore:flooring,ceiling,façadeetc.• Investinginanefficientcashregister/backofficeprogramme.• AppointingashopmanagerexclusivelyresponsiblefortheKiplingpartnershipstore.• Appointingsufficientstaffmembersinlinewiththesalesplan.• Purchasinggoods,twiceayearaccordingtothemerchandisingplan.• StaffrecruitmentandselectionaccordingtotheprofilessuppliedbyKipling.• Staffcosts.• Fullcooperationinallmarketingandsales-boostingprojectsinitiatedbyKipling.• Fromthethirdyearafterthestore’sopening,anequalshareinmarketinginvestments(3%ofthepurchasingvalue).
HAND IN HAND TOWARDS SUCCESS CONCEPT
| You as a partner(experiencedentrepreneur)
Kipling’sidealpartneris
• Anentrepreneurwithseveralyears’experienceinretail,particularlyfashion(shoes/clothing/accessories)• Aself-employedentrepreneurwhoknowsthelocalmarketandiswillingtoworkaccordingtoKipling’sguidelines • Anentrepreneurwhoisproactive,responsibleandprofessionalandforeseesnoproblemsincollaboratingaccordingto theguidelinesofamono-brandlikeKipling.• AnentrepreneurwithsufficientfundsortheabilitytoobtainthenecessaryfundstoopenaKiplingpartnershipstore.
| Your Partnership Store
• Locatierequirements
• A1location(high-trafficlocation)–minimumtwotothreemillionpassers-byperyear • Salessurfaceareaof60to80m2 • Surroundedbyfashionstores,bothmono-brandandmulti-brandstores
• Generalpresentationofthestore,decoratedaccordingtoKiplingguidelines
• Windows • Collections • Presentationsrelatingtoallactions
• Staffpresentation
• Dresscode • Competence • Productknowledge • Goodcommunicationskillsandappearance • Salesmanship
HAND IN HAND TOWARDS SUCCESS CONCEPT
| Customer satisfaction
• Sales
• Salesaccordingtothefive-stepsalesplan
1. Firstimpressionandwelcomingthecustomer 2. Discoverthecustomer’sneedsandenticehimorherwiththeoffer 3. PresenttheworldofKiplingproducts 4. Elegantlyclosethesale 5. Leavealastingimpression
• Discount/Sales
Kiplingadoptstwosalesperiodsayearforitsownshops(generallyJanuaryandJuly).Thebrandalsohasaproactivemarketingplan toapproachconsumersinacorrectandcommerciallyinterestingmanner.Asapartner,weaskyoutofollowourapproach.
• After-salesservice
1. Exchangesandrefunds Exchangeswithin8daysafterpurchase,ifitemsareunused. Weprefertooffervouchersinsteadofrefunds. 2. Guaranteeandrepairguidelines Allproductscarryatwo-yearguaranteeonstitching,seams,discolourationandotherpossiblemanufacturingerrors. 3. Kiplingalsohasaninternationalpolicycovering: •Guarantees •guaranteeprocedures •Repairs •Repairsprocedures
Wewilldiscussthesewithyoupersonallyinduecourse.
HAND IN HAND TOWARDS SUCCESS CONCEPT
| Stock management
• Products,stylesandpresentation Productsarelaunchedaminimumoffourtimesayear. Theyaresubdividedintotwoseasons(spring/summer&autumn/winter).
• Orderingprocedure Aminimumoftwiceayear,acollectionisspotlightedintheshowroom.70%oftheordersneedtobeplacedimmediatelyforthiscollection. Theotherordersaremadethrougharepeatorder.Allordersareplacedthroughourcustomerservicedepartment.
• Deliveries Regularproductscanbekeptonbackorder.Seasonalitems,ontheotherhand,canonlybeonbackorderfortheduration oftheseasoninquestion.
• Leveringen Pre-salesordersaredeliveredaccordingtothemerchandisingplan.Innormalcircumstances,repeatordersaredeliveredwithinfivedays, ifinstockandincaseofordersexceeding€400.
• Stock,storage Closetotheshopfloorthereneedstobeanareaforstockandshopmaterialstorage, whichmustbeeasilyaccessiblebothforstaffandgoodsdeliveries
• Inventoryofstock,balance Aninventorymustbetakenatleastonceayear
• Kiplinggiftvoucher Kiplingwillsupplytheshopwithgiftvoucherswhichcanbesoldin-store.Theycanbeusedonlyintheshopwheretheywerepurchased. Thesegiftvouchersarenotvalidinotherpartnershipand/orflagshipstores
• Orderinggoodswhicharenotpartofthein-storecollection Productsand/orgoodswhicharenotpartofthecollectionpurchasedbythestore,butwhichdocarrytheKiplinglogo, canonlybepurchasedafterdiscussionwithKipling.TheseitemscanonlybepurchasedbythestorewithwrittenapprovalfromKipling.
HAND IN HAND TOWARDS SUCCESS CONCEPT
| Staff policy
Thepartnerwillatalltimesberesponsibleforstaffrecruitmentandallrelatedtasksandactivities.Kiplingwillprovidethepartnerwithinputandfeedbackontherecruitedstaff.
• Houserules
• Monthlytimesheetsshouldbedrawnupwiththenamesandworkinghoursofallstaffmembers. Theycanbedrawnupbythepartnerorbytheshopmanagerappointedbythepartner. • Allrosteredstaffmembersshouldbeintheshop10minutesbeforetheshopopens • Thecashregistershouldbebalancedonlyaftertheshophasclosed. • Asfaraspossible,allstaffmembersshouldbegiventwo15-minutebreaksanda30-minutelunchbreakduring aworkingdayofaminimumof8hours. • Theftand/orfraudshallresultinautomaticdismissal.Apolicereportmustbefiled. • Allstaffmembersshallbepersonallyresponsiblefortheirgoodappearanceontheshopfloorandforgoodpersonalhygiene. • Theuseofmobilephones,laptopsorotherpersonalbelongingsisstrictlyforbiddenontheshopfloor. Moreover,computers,laptops,telephonesandotherbusiness-relateddevicesarestrictlyforbusinessuse. • Smokingontheshopfloorisstrictlyprohibited.Thesameappliestoalcoholanddrugs. • Eating and drinkingontheshopfloorisnotpermittedunlessstaffmembersarealoneintheshop. Refreshmentsshouldalwaysbetakenwhentheshopisnotbusy. • Inthecaseoftheftinthestore,apolicereportmustalwaysbefiled.Thepartnerissolelyresponsibleforfilingthisreport
HAND IN HAND TOWARDS SUCCESS CONCEPT
• Recruitmentandselection
• ThepartnershallberesponsibleforrecruitingandselectingstaffmembersaccordingtotheprofileprovidedbyKipling. • Jobinterviewsshallalwaysconsistoftwointerviews,thelatterbeingthefinalinterviewwhichisalwaysattendedbyaKiplingstaff member.Afterthesecondinterview,thepartnerandKiplingwilljointlydiscusstheiropinions.Onceadecisionhasbeenreached, theshopmanagerorpartnerwillinformtheapplicantoftheoutcome.Thefinaldecisionalwayslieswiththepartner. • Thepartnerdrawsupacontractofemployment. • Preferably,temporaryworkerswillnotbeusedunlesstherearenootheroptions.Temporaryworkersareemployedonly onone–monthcontracts. • Theshopmanagershallberesponsibleforthestore’sgeneralmanagement;heorshewillmanagethestaffand,ifnecessary, drawupthetimesheets.Theshopmanagerisalsoexpectedtomotivateandencouragethestaffandtodealwithalladministrative matters.TheshopmanagershouldalsobeatopsalespersonandisalwaysresponsibleforKPIs. • Asalespersonshallbeappointedforalldailyactivitiesinthestore,notonlysales,butalsoallothermatters. Thesalespersonmustalwaysfollowtheinstructionsgivenbytheshopmanager,partnerorKiplingstaffmembers. • Assalespersons,temporaryworkersshallalsoberesponsibleforalldailyactivitiesintheshop.Temporaryworkersmustalways reporttothepartner. • Aftertheopeninghourshavebeendetermined,theworkinghoursshallbedecided.Basedontheseworkinghours, thepartnerwilldrawupthetimesheets. • Thepartnershalldecidehowtodealwithstaffovertime.Kipling’spreferredapproachiscompensation. • Thepartnershallberesponsibleforpayrollprocessing,aswellasdrawingupandcompletingthetimesheets. • Everystaffmembercanrequestleave.Theshopmanagerand/orpartnerwilldecidewhethertoapprovethisleaveaccordingto theavailabledaysandtheplanning.
HAND IN HAND TOWARDS SUCCESS CONCEPT
• Everystaffmembershallbepersonallyresponsibleforinformingthepartnerand/orshopmanageringoodtimeintheeventof pregnancy.Thisrequirementenablesthepartnerand/orshopmanagertorecruitanotherstaffmemberforthedurationofthe maternityleave,temporarilyandforafixedtimeframe.Thepartnerwillalwaysconsultwithallstaffmemberstofindpossible solutionsforthesituationathand. • Intheeventofillness,everystaffmember,shopmanagerortemporaryworkermustreportinsicktothepartnerassoonaspossible andbefore9am.Duringthestaffmember’sabsence,thesickstaffmember,hisorher(in)directrelativesand/orpartner,shallkeep thepartnerand/orshopmanagerinformedofdevelopments.Theshopmanagerand/orpartneristhenresponsibleforreplacing thesickstaffmember. • Onceayear,theshopmanagerandsalesstaffshallhaveaperformanceinterviewwiththepartner.Duringthisinterview, allpartieswillbeallowedtovoicetheirconcerns.Agreementsandtargetsmaybeset.Moreover,onceayear(inmid-June) appraisalinterviewsshallbeheldandonceayear(inmid-Jan/Feb)targetinterviews,duringwhichtargetsshallbefixedaccordingto theSMARTmethod.Thepartnershalldoeverythinginhispowertohonourallagreementsmadeduringtheseinterviews. Thesamegoesforthesalespersonsand/orshopmanager. • Thepartnershallberesponsibleforkeymanagement. • Thepartnershallalsoberesponsibleforthealarmprotocol. • Thepartnershallbesolelyresponsibleforthepurchaseofgoodsbyhisorherstaff,theconditionsforsuchpurchases, aswellasfiscallegislationandotherissuesrelatedtopurchasesmadebystaffmembers. • Dependingonthenumberofemployeesworkinginthepartnershipstore,thelawrequiresthatthereshouldbeatleastoneperson in-housewhopossessesasafetysupervisordiploma.Thepartnerissolelyresponsiblefortheappointmentofsuchastaffmember. • Thepartnershallatalltimesberesponsibleforthehealthandsafetyofhisorherstaff.Thisincludesphysicalstress,hold-ups, fires,sexualharassment,aggressionandviolence
HAND IN HAND TOWARDS SUCCESS CONCEPT
| Your potential turnover
Whatisthepotentialturnoverofapartnershipstore?Asanentrepreneur,thisisundoubtedlyoneofyourmainconcerns.Itisalsoveryimportanttous,asbrandowners,becauseourgoalisyoursuccessasmanagerofapartnershipstore!HundredsofpartnershavealreadyprovedthattheinnovativeKiplingproductsgeneratean attractiveturnoverpotential.Aspotentialturnoverdependsstronglyonlocationandsalessurfacearea,wecannotprovideyouwithgeneralfigures.However,beforeyoumakeafinaldecisiononwhetherornottorunyourpartnershipstore,wewillgiveyouaturnoverestimatebasedonourexperiencesintheareaandinsimilarlocations.Youcanalsocountonusforsupportandadviceonallothermattersrelatedto financialplanning.Naturally,however,wecannotgiveanyguarantees.
| Your investments
Whenopeningyourpartnershipstore,youwillberequiredtomakeanumberofinvestmentsentailingacertainrisk.Therequiredinvestmentsdependonthesizeanddecorationofthestore.Moreover,fundsarerequiredforpurchaseoftheinitialstockandasaguaranteeof sufficientoperatingcapital.Thesizeoftheinvestmentdependsonthepotentialturnoverofyourpartnershipstore.Theexactfigurecanonlybedeterminedonceaspecificprojectisonthetable,butexperiencehasshownthatyourinvestmentshouldbebetween100,000 and200,000euros.Soundfinancingandsufficientpersonalfundsarethereforethekeytoasuccessfulstart.
| Your profits
Yourpurchasemargindependsonyourannualturnoverandyourfulfilmentoftheagreedpaymentterms.Thehigheryourturnover,themoreattractivetheconditionswecanofferyou.Moreover,wegiveyoutheoptionofincreasingyourfuturegrossprofitsfurtherthroughvariable,result-dependentbonuses.Throughthismarginandpaymentschemewewanttoencourageandrewardyouforyourentrepreneurialskills.Andlastly,particulareffortsdeserveparticularrewards,whichwewillgladlyexplaintoyoupersonallyatourfirstmeeting.
| Collection
Ourcollectioncurrentlycomprisesbagsandaccessories.AllotherlicensedKiplingproductsarenotsoldintheKiplingstores.Moreover, everyseasonthecollectionisgearedtothemerchandisingplan.Thisincludesthepermanentbasiccollection,aswellasseasonalcollections,whichalwaysendattheendoftheseason.
MEASURABLE SUCCESS CONCEPT
LOYALTY CARD
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Loyalty_card_.indd 1 10/21/08 9:56:46 AM
Wil je genieten van talrijke voordelen? Wens je op de hoogte gebracht te worden van alle nieuwe Kipling collecties? Ontvang je graag Kipling nieuws en informatie? En word je wel eens graag verrast?
Vul dan snel deze gegevens in en geef af aan de kassa van je Kipling Store. De Loyalty Card is alvast voor jou!
Breng je Loyalty Card zeker mee bij elk bezoek aan je Kipling Store.
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Loyaltycard_leaflet_DEF.indd 1 10/27/08 3:08:47 PM
| Een sterk merk | CRM Loyaltycard | GWP promos | Press clippings
Beste <perso>,
Jij en je tas: een onafscheidelijk duo. Als geen ander accessoire, verraadt hij jouw persoonlijkheid. Trendy, praktisch en ongedwongen. Je Kiplingtas weerspiegelt jou, voor 100%.
We sturen je hierbij jouw gloednieuwe Loyalty Card...De Kipling-Loyalty Card is meer dan een getrouwheidskaart alleen. Wie wil er niet genieten van talrijke voordelen? Of op de hoogte gebracht worden van alle nieuwe Kipling collecties? Natuurlijk ontvang ook jij graag Kipling nieuws en informatie. En misschien word je wel eens graag verrast? Deze Loyalty Card is alvast voor jou! Vergeet ze niet mee te nemen en te tonen bij elk bezoek aan je Kipling Store. Tal van verrassingen wachten op jou!
Maar er is meer...We willen van de gelegenheid gebruik maken om jou beter te leren kennen én te zien of de informatie die we over je hebben, klopt. En daarvoor willen we je belonen: ga voor 31/12/2008 naar je favoriete Kipling Store en breng dit ingevulde en gecontroleerde documentje mee. In ruil ontvang je een leuk cadeautje!
Met vriendelijke groeten,
Anja DesmedtRelationship Manager Kipling
CORRIGEER, VUL AAN...
EN ONTVANG EEN TOF
CADEAUTJE
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GET THE KIPLINGATTITUDE
ja, ik wil communicatie op maat ontvangen over Kipling collecties, promoties en andere commerciële acties.Achternaam <perso>Voornaam <perso>E-mail <perso>Straat <perso>Woonplaats <perso> Land <perso>
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Ik koop Kipling vooral: om te reizen om uit te gaan om te gaan werken voor mijn dagdagelijks leven om te shoppen
Handtekening Datum en plaats
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Loyaltycard_mailing_DEF.indd 1 10/27/08 2:59:08 PM
| A strong brand
Kiplingattachesgreatimportancetoacarefulapproachtowardsthebrand.Wethereforeofferyoucomprehensivesupportandensure thatallactivitiesareperfectlycoordinated:marketingandPR,aswellasvisualmerchandisingandPOSactivities.
Twiceayear,foreverynewcollection,Kiplingdevelopsasuitableglobalmarketing/communicationprogramme.Inlinewiththisprogramme,wethendevelopthenationalmarketingcampaignsandPOSactivitiesforyourpartnershipstore.Ourretailcalendarisaguidelineforallcampaignstobelaunchedduringtheyearaccordingtoafixedtimeframe.Additionallocalmarketingactivitiesarepossiblebutmustfirst beapprovedbyKipling.
• CustomerRelationshipManagement DirectcommunicationwithcustomersisvitaltoKiplingandappearstobeaverymeasurableandsuccessfulapproach.Everycustomer enteringaKiplingorapartnershipstoreshouldbegiventheopportunitytoregisterfortheloyaltyprogramme,whichbenefitsboththe customerandusasacompany.Customersarerewardedwitha5%discountontheirpurchasesandreceiveregularupdatesonKipling collections,promotions,competitionsandloyaltyactions.Kiplinghassetupacustomerlifelinetocontactcustomersatimportantmomentsintheirlives,givingusgreatervisibility.Atthestartofeveryseasonyouwillreceiveanoverviewofthecommunicationandthethemestobe addressedwithduringthatparticularseason.
• PRandAdvertising
Ourcorecommunicationactivitiessupportoptimalbrandmanagement:thisincludesthewidefieldofcorporatecommunication,globalPRactivitiesandimage-buildingcampaigns,aswellastargetedadvertisingcampaignsforspecificproducts.Allgeneralcommunicationandadvertisingmaterialalwaysincludestheaddressesofthepartnershipstoresbesidethoseoftheflagshipstores.
• Visualmerchandisinginyourpartnershipstore
Intherun-uptotheopeningofyourpartnershipstore,ourvisualmerchandiserswillhelpyoudecorateyourshopandshopwindows. Youwillalsoreceivecomprehensiveintroductorytraining.Aftertheopening,youwillberesponsibleforensuringthattheexteriorofyour partnershipstorecontinuestomeettheKiplingcriteria.Shouldyourequireanyhelpindoingso,youcancountonourvisualmerchandisers’supportduringtheexecutionofthevariouscampaigns.Moreover,wewillalwaysprovideyouwithup-to-datecommunicationandPOS materialsgearedtotheongoingKiplingmarketingcampaigns,suchasawindowcalendarandvisualmerchandisingguidelinesforeach decoratedwindow.
YOU CAN COUNT ON US CONCEPT
| Individual assistance
Asapartner,youcancountontheadviceandsupportofexperiencedKiplingstaff.
• Bedrijfseconomischadvies
Wewilladviseyouonallbusinesseconomicsquestionsandissues,fromfinancialplanningtothedrawingupofabusinessplanor yourprofitsandinvestmentplanning.
• Yourtrainingprogramme
Anexperiencedandwell-informedteamisessentialtothesuccessofyourpartnershipstoreandwillhelpyoumeetyourcustomers’ highexpectationsintermsofbothserviceandadvice.Tomeetthisaim,weregularlyofferindividualtrainingprogrammesforbothyourselfandyouremployees.
• Ourmysteryshoppingforyou
Theaimofmysteryshoppingistooptimiseandimprovethequalityofyourserviceandsalesonanongoingbasis.Italsoensuresthattheflagshipandpartnershipstoresarepresentedinthesamemanner.Fromtimetotime,mysteryshopperswillvisityourpartnershipstoreand ourflagshipstorestoanalysethemainaspectsasdefinedbyKipling,suchasthesalestalk,windowdecorationandfurnishings.
YOU CAN COUNT ON US CONCEPT
| Your reporting
Reportingandexchangeofinformationarekeyelementsofourconcept.Yourturnoveristhebasisforoptimalsupportonthecomposition ofyourcollection,aswellasyourmarketingandvisualmerchandisingmaterial.Wecangiveyoutimelyfeedbackandexploretheoptionswithyouifthingsdon’tgoaccordingtoplanoryouarenotfullyachievingyourpotentialturnover.Wewouldbegladtodiscussthisfurther inperson.
| Your software
Inordertoestablishafruitfulcollaboration,wewillrecommendsuitablestandardsoftwaretoallowforsmoothbusinessoperationsandsimpleanalysisofyourindicators.Moreover,thissoftwarewillallowforeasierdataprocessingandtransfer,e.g.forreportingpurposes.Itwillalsogiveyoueasyaccesstodataonnewcollections,suchasarticlenumbers,photosandprices.
INFORMATION AS THE KEY TO SUCCESS CONCEPT
CONTACT US Curious to find out more?
Ifyouarethinkingaboutopeningyourveryownpartnershipstore,don’thesitatetocontactus!Wewouldlovetogetaroundthetabletodiscusstheoptions.
KIPLING VF EUROPE bvbaC.VANKERCKHOVENSTRAAT1102880BORNEM-BELGIuMEmail:partner@kipling.comFormoreinformationaboutKiplinggotowww.kipling.com
ThE ART OF BEING OUTSTANdING WIThOUT STANdING OUT