TOGETHER WE LAUNCH ANEW VISION OF THE FUTURE. (1)

TOGETHER WELAUNCH ANEW VISION OFTHE FUTURE.extroveert.com + Play&Tell

What is extroveert?What is Play&Tell?

Why would people attend  Play&Tell events?

What kind of people will attend?

Benefits of Play&Tell research

Play&Tell and Today's worldOur vision of the futureWhat is an Insight?

Insights we collect

Elements we study

Questions you must ask

Research specializations

Our methodology

Index

Play&Tell vs traditional research

Some of our methods

WHAT IS EXTROVEERT?

Extroveert.com is a website where users can findPlay&Tell events. Each event brings a group offriends together to try new technologies andproducts.

Extroveert

PLAY&TELLPlay&Tell is an interactive event which brings groupsof friends together to play with and discuss a newproduct. We create a fun, comfortable atmosphere,which causes people to drop their guard and show youthe insights you really want to see.

With Play&Tell we:1. Help you to develop your product/service/idea sothat it can better meet the needs of your customers,and2. Create an exciting event that also serves as a directmarketing tool, creating early adopters

They spend quality time withfriends discovering newtechnology.

They will be able to helpentrepreneurs to make theircutting-edge products even better.

They can discover new andexciting products before anybodyelse does. They will be the firstpeople to see new ideas that couldchange the world.

Why Would PeopleAttend Play&TellEvents?

People with an: Interest in technology and innovation

Interest in finding events where they can meetnew people with the same interestInterest in finding interactive eventsInterest in trying new productsInterest in giving their opinionInterest in supporting new products, youngentrepreneurs or local businessesInterest in finding new solutions for today'sproblems

What Kind OfPeople WillAttend?

Benefits of Play&Tell research

While your prospects have fun discovering your new

product, we are compiling data to help you to improve

your product. We monitor in­depth metrics such as

facial expressions, individual attitude, intensity of

conversation etc.

People feel comfortable because they are part of a

group of friends they already know.

Our new research system is face­to­face with your

potential customer and the involvement of a qualified

moderator ensures that participants are engaged and

the conversation is always on track.

Our research lets you understand what your

customers want, allowing you to tailor your product

offering to meet demand and giving you a real

competitive edge.

Our new research system helps you refine product

design before committing yourself to expensive

product development costs. Regular product testing

and market research drive innovation over time,

keeping you one step ahead of the competition and

keeping your customers’ interest.

PLAY&TELL

With Play&tell the groups of people are going to

be your first product lovers, because the unique

experience of being part of the event causes

them to engage with it. So be prepared, because

they are going to start spreading the word. 

Group dynamics can generate new thinking

about a topic which will result in a much more in­

depth discussion.

Proper research can help you todevelop the product people willlove, and it will also helpminimize expensivedevelopment mistakes.

Product research is a vital partof any marketing campaign,product creation, ideadevelopment.

PLAY IS THEHIGHEST FORMOF RESEARCH.

With today's rapidly changing technology and publicperception, your business can't rely on outdatedsecondary data.

You need answers directly from your customers.

With our Play&Tell events we help you understandyour market, your challenges, and your competitors asthey are today.

THE WORLD ISCONSTANT LY CHANGING

Our dream is to help businesses provide products andservices more closely aligned with their customer’sdesires and needs. This is why we are innovating the waywe find insights about people and about their needs. Themore we understand people, and the faster we come tocritical insights about our products, the better.

OUR VISION OFTHE FUTUREWhen a business produces aproduct that people truly love, itcan change the world.

What Is Insight?

Consumer insight is an interpretation of trends in

human behaviours which aims to increase

effectiveness of a product or service for the

consumer, as well as increase sales for mutual

benefit.

What about the product

calls their attention?

Their priorities. What do

they do first with the

product? What function is

most important?

Do they have the skills to

learn to use your product?

Product expectations

Expansion of the product.

New ideas, new

perspectives & new needs

Do they like it? How much?

What exactly do they like?

Emotional insights.

Unconscious biases, fears and

motivations that drive them to or

from the product.

More...

Insights we collect

Emotions

Perspective

Behaviour

Motivations & Expectations

Learning & Memory

Culture & Beliefs

Experience

Needs

    Weather

     Economy

               Family & Friends

Elements we study: variables thatinfluence our decisions

Am I leveraging a truly BIG Idea?

Do I have the — Right message? Right customer?

Right objectives? 

Is this easy to use or understand?

Does my customer have new needs?

What do they think? How do they feel?

Are they satisfied?

Which part of my project should I develop?

Am I utilizing the right touch points?

Am I getting the optimal return on my investment?

Our commitment is to provideinsights to help in thedevelopment, evaluation, andimprovement of Products,Advertising or Ideas.

Some of the questions productcreators must ask:

ResearchSpecializationsWe combine meaningful data with the insight ofmarket research consultants and industryknowledge to deliver market research solutionsthat lead to business results.

Concept Testing & New ProductDevelopment.Behavioural Tracking &Customers'perceptions.Retail.Customer Satisfaction & Loyalty Space & Product placement.User experience.Advertising Research.Concept.

InnovativeMethodologyis our Solution

With our unique, social method, weuncover customer insights moreaccurately than traditionalresearch. Our research method alsodoubles as a powerful marketingtool.

Companies get off on the right footwith an exciting marketing event,plus an opportunity to innovatetheir products and foster long termrelationships with ideal customers.

Our UniqueMethodology

Social Environment – Being with friends in acomfortable setting plays a vital role inunderstanding the customer We are able to recordand analyze conversations, facial expressions,opinions.

Entertainment – Entertainment provides emotionalrelief.

Multi sensory research – All senses, isolated fromother messages.

Multiple emotions – The event environment providesthe prospect with many positive emotions at once sothey may become one of your first brandambassadors.

Memory & information – People immediately get toknow more about your new product and it’sfeatures.

Brand Connection – Tell your story and make yourcustomers part of it from the start.

Community – People want to belong as part of thecommunity. Our Play&tell research provides a wayfor people to share experiences, and to feel part ofsomething big.

Time frame – We adapt our strategy as the eventprogresses to get higher levels of feedback andinformation in a shorter period of time.

Play&Tell vsTraditional Research

P&T TR

Some of our MethodsOur innovative methodologies continuously evolvewith our clients' research needs. We employ everyavenue available to truly connect with youraudiences—from the traditional to the cutting-edge. Our qualitative and quantitativemethodologies capture insight from every angle:online and offline, in-person and interactive—andthey can always be customized to reach yourbusiness goals.

FOCUS GROUP

The interview form is called

focus group because the

participants are‘focused’ on a

given topic and are selected

based on whether they have

something to say about the

topic. 

NARRATIVE RESEARCH

 Study participants are

asked in long interviews to

give a detailed account of

them and their story rather

than to answer a

predetermined list of

questions. Other forms of

data include life histories,

journals, diaries, memoirs,

autobiographies and

biographies. 

PHENOMENOLOGICAL

Phenomenological

researchers are interested in

the nature or meaning of

something, their questions

are about essence and not

about

appearance.Comparable to

hermeneutical analysis, the

researcher tries to enter into

the other person’s

perspective and experience.

MYSTERY SHOPPING

USE IT 

PHOTO SURVEY 

MINDSET

ETNOGRAPHIC

PERSONAS & SCENARIOS

FINISH THE STORY

NEUROMARKETING

EYE TRACKING

HEATMAP

DELPHI METHOD

This is a structured

communication technique

or method, originally

developed as a

systematic, interactive

forecasting method which

relies on a panel of

experts. The experts

answer questionnaires in

two or more rounds.

ROLE PLAYING

Participants to imagine

themselves actually

facing the ethical

challenges presented by

the exercise. Students are

asked to not just discuss

a scripted case, but to

take on roles as specific

characters facing a

conflict in the conduct of

research. DISCUSSION

        DRAMATIZACION

JOURNAL

              BRAINSTORMING

SIX THINKING HATS

Six Thinking Hats is a

system designed by

Edward de Bono which

describes a tool for group

discussion and individual

thinking involving six

colored hats.

CARD METHODS

Card deck to inspire

design. (from IDEO)

EXTREME

Think about all the

different people who

might use your solution.

Extreme users can fall on

a number of spectrums

and you’ll want variety.

Maybe you’ll want to talk

to both the elderly and

children. Each will offer a

take on your idea that can

spur new thinking. 

Contact usOur methods and events are always customizedto reach your business goals.

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