Together Forever: everything about retention

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L E A D A N A L Y S T | D E V T O D E V . C O M

A P R I L 2 8 , 2 0 1 5

Together Forever:everything about retention

What is retention and how to calculate it

Retention, % =

(users retained) / (users who came)

What is retention and how to calculate it

Full Retention

http://www.applift.com/blog/user-retention.html

What is retention and how to calculate it

Classic Retention

http://www.applift.com/blog/user-retention.html

What is retention and how to calculate it

Rolling Retention

http://www.applift.com/blog/user-retention.html

What is retention and how to calculate it

Classic Retention vs Rolling Retention

http://www.gamasutra.com/blogs/TrevorMcCalmont/20130228/187460/

What is retention and how to calculate it

Return Retention

http://www.applift.com/blog/user-retention.html

What is retention and how to calculate it

Bracket-depended Return Retention

http://www.applift.com/blog/user-retention.html

What is retention and how to calculate it

devtodev.com: (classic) retention

What is retention and how to calculate it

devtodev.com: detailed view

What is retention and how to calculate it

devtodev.com: Rolling Retention

Why do you need to improve retention?

• 1-day retention;• 7-day retention;• 28-day retention.

Why do you need to improve retention?

http://gopractice.ru/retention/

Why do you need to improve retention?

1-day retention

7-day retention

28-day retention

Why do you need to improve retention?

• Revenue = quantity * quality• Revenue = N users * loyalty

• LTV = Σ retention * ARPDAU

Why do you need to improve retention?

• Retention increase by 5% leads to revenue increase by 25-95%

What is good retention?

• paid/organic traffic

• Organic traffic 15,8%• CPI 12,7%• CPE 19,2%

http://nativex.com/blog/retention-rates-for-cpe-campaign-blow-away-cpi-campaign-rival-organic/

What is good retention?

• Retention became older

http://andrewchen.co/mobile-retention-benchmarks-for-2014-vs-2013-show-a-50-drop-in-d1-retention-guest-post/

What is good retention?

• Weekdays

• Friday 2-5%• Saturday, Sunday 2-5%

What is good retention?

What is good retention?

http://blog.gameanalytics.com/blog/what-analysing-400-games-taught-us.html

Что такое хороший retention

What is good retention?

What is good retention?

How to increase retention?

http://www.slideshare.net/404fest/3-40020343

• Step-by-step opening the application features

How to increase retention?

How to increase retention?

http://www.the-village.ru/village/business/management/152181-buymeapie

• Frequent updates

How to increase retention?

http://zenna-apps.com/blog/engagement-retention-webinar-report

• Push-notification• Return 5% to 20% users per day

How to increase retention?

http://zenna-apps.com/blog/engagement-retention-webinar-report

• Deep-linking• Increases KPI by 20-50%

How to increase retention?

http://habrahabr.ru/post/162325/

• Story and characters

How to increase retention?

http://habrahabr.ru/post/162325/

• Quests

How to increase retention?

• Regular quests

How to increase retention?

http://habrahabr.ru/post/162325/

• Regular events

How to increase retention?

http://habrahabr.ru/post/162325/

• Cooperation with friends

How to increase retention?

http://habrahabr.ru/post/162325/

• Game layers

How to increase retention?

http://gopractice.ru/retention/

• Variable rewards

Questions?

• Thank you for your attention.• Ask me your questions.