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Today’s Marketing Professional
A look at the attitudes and preferences of Salesforce® Marketing Professionals in the U.S.
Salesforce is a registered trademark of salesforce.com. Windows is a registered trademark of Microsoft Corporation in the United States and other countries. All other trademarks herein are used for identification purposes and are trademarks or registered trademarks of their respective companies.
How often are you reimbursed or credited for duplicate contacts from a purchased lead lists?
Answer Options Response Percent Response Count
We don't purchase lead lists 48.1% 25No idea if they are duplicates 15.4% 8Never 17.3% 9Frequently 11.5% 6Always 7.7% 4
answered question 52skipped question 1
48%
15%
17%
12%
8%
We don't purchase lead listsNo idea if they are duplicatesNeverFrequentlyAlways
What percent of your 2012 trade show leads were existing contacts?
Answer Options Response Percent Response Count
We were "no show" 18.0% 9Less than 25% 36.0% 1825%-50% 28.0% 1450%-75% 4.0% 2More than 75% 2.0% 1We never checked 12.0% 6
answered question 50skipped question 3
18%
36%
28%
4%
2%12%
We were "no show"Less than 25%25%-50%50%-75%More than 75%We never checked
How effective is your corporate blog for generating leads?
Answer Options Response Percent Response Count
No blog here 28.3% 15Still wishing on that star 41.5% 22Worth my time 24.5% 13Blogging rocks 5.7% 3
answered question 53skipped question 0
28%
42%
25%
6%
No blog hereStill wishing on that starWorth my timeBlogging rocks
How many new leads/contacts did your company generate from trade shows in 2012?
Answer Options Response Percent Response Count
We were "no show" 17.0% 9Less than 100 24.5% 13Few Hundred 30.2% 161,000-3,000 20.8% 113,000+ 7.5% 4
answered question 53skipped question 0
17%
25%
30%
21%
8%
We were "no show"Less than 100Few Hundred1,000-3,0003,000+
Does your company use the Leads functionality within Salesforce.com?
Answer Options Response Percent Response Count
We are considering it 11.5% 6Yes 73.1% 38No 15.4% 8
answered question 52skipped question 1
12%
73%
15%
We are considering itYesNo
How long have you personally been a Salesforce.com user?
Answer Options Response Percent Response Count
No license yet 5.7% 3Just started 13.2% 71-2 years 34.0% 183-6 years 35.8% 197+ years 11.3% 6
answered question 53skipped question 0
6%
13%
34%
36%
11%
No license yetJust started1-2 years3-6 years7+ years
Which sitcom character most resembles yourself?
Answer Options Response Count
30answered question 30
skipped question 23
Number Response Date Response Text
1 Apr 14, 2013 Michael J Fox on Family Ties2 Apr 11, 2013 Chandler Bing3 Apr 11, 2013 Do not know.4 Apr 11, 2013 Caroline of 2 Broke Girls5 Apr 11, 2013 Dr Who!6 Apr 11, 2013 Not much of a TV watcher7 Apr 11, 2013 Jerry Seinfeld in Seinfeld8 Apr 10, 2013 Barney Fife9 Apr 9, 2013 John Goodman from Roseanne
Kermit the Frog (Honestly don't know that I have a relevant answer for this)
20 4/5/2013 n/a21 4/5/2013 Steve Jobs22 4/5/2013 Marissa Mayer23 4/5/2013 Jack Welch
24 4/5/2013
Those who have successfully retired to their retreat in Costa Rica
25 4/5/2013 Sir Richard Branson
26 4/5/2013 Richard Branson
27 4/5/2013 Jon Jackson - Mobile Posse, CEO
28 4/5/2013 Judy Sim and Sheryl Sandberg29 4/5/2013 Richard Branson30 4/5/2013 Seth Godin31 4/5/2013 Warren buffe32 4/5/2013 Jack Dorsey and Biz Stone33 4/5/2013 marc benioff
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