Today, Everyone is a Start Up

TAKING RISKS FOR IMPACT

Strategy 1

Make risk takingworthwhile on a personal level

“When something is

important enough, you do

it even if the odds are not in your favour”

Elon Musk

Strategy 2:

Assure failures are small in size

“Failure is not optional…we

believe in failing early and

iterating until we get it right”

Jeff Bezos

Strategy 3:

Give risk taking“public status” appeal

“Success is made from

99% failure”James Dyson

Strategy 4:

Design for fellow traveling

Serving +1000 people per day

Strategy 5:

Protect the downside

“It is only by being bold that

you get anywhere. If you are a risk-taker, then the art is to protect the

downside.”Richard Branson

Strategy 6:

Design for anever hideenvironment

NEVER HIDE

CAN DOWANT TO

THANK YOU!@cfauconnier@innatemotion