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Slide 1
Tobacco Control in Europe: What Works Thomas E. Novotny, MD
MPH
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Most smokers live in developing countries Source: Jha et al,
2002, AJPH Current smokers in 1995 (in millions) RegionNumber
Low/Middle income 933 High Income 209 World 1,142
Slide 6
Smoking is more common among the less educated Smoking
prevalence among men in Chennai, India, by education levels Source:
Gajalakshmi and Peto 1997
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Tobacco Control in Developing Countries and Curbing the
Epidemic The World Bank WHO
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Effective interventions: Demand reduction n Higher cigarette
taxes; n Non-price measures : consumer information, research,
cigarette advertising and promotion bans, warning labels, and
restrictions on public smoking; n Increased access to nicotine
replacement (NRT) and other cessation therapies.
Slide 9
Taxation is an effective measure to reduce demand n Higher
taxes induce quitting and prevent starting n A 10% price increase
reduces demand by: u 4% in high-income countries u 8% in low or
middle-income countries n Young people and the poor are the most
price responsive
Non-price measures to reduce demand n Increase consumer
information: dissemination of research findings, warning labels,
counter-advertising n Comprehensive ban on advertising and
promotion n Restrictions on smoking in public and work places n
Increase access to nicotine-replacement therapies (NRT)
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Health information reduces the demand for cigarettes Source:
Kenkel and Chen, 2000
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Comprehensive advertising bans reduce cigarette consumption
Consumption trends in countries with such bans vs. those with no
bans (n=102 countries) Source: Saffer, 2000
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Effect of Smoke-free Workplaces on Smoking Behavior n
International study, Ficthenberg and Glantz, BMJ July 2002; n
Totally smoke-free workplaces associated with 3.8% reductions in
prevalence and 3.1 fewer cigarettes smoked per day. n To achieve
similar results in US and UK, taxes would have to increase to $1.11
and GBP4.26 n Italy, Ireland, Norway, Brunei, and others now
smoke-free (to varying degrees).
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Ineffective interventions: Most supply side measures n
Prohibition n Youth access restrictions n Crop substitution n Trade
restrictions n Control of smuggling is the only exception
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Unless current smokers quit, smoking deaths will rise
dramatically over the next 50 years Source: Peto and Lopez,
2001
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Effectiveness of cessation Increase in 6 month Intervention
quit rates (%) n n Brief advice to stop by clinician 2 to 3 n n
Adding NRT to brief advice 6 n n Intensive support plus NRT 8
Source: Raw et al., 1999; AHCPR, 1999
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Source: CMH, 2001 Cumulative deaths avoided (millions) before
age 60 with interventions in low and middle-income countries,
1998-2020 Infectious and maternal conditions ($26-46 billion/year)
Adult smoking cessation (self- financing) Year
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Key Ethical Principles Related to Global Public Health n
Autonomy- individual choice u requires resolution of information
asymmetry and voluntary choice n Beneficence- do no harm and also
prevent harm n Justice- esp. distributive justice u fair, equitable
and appropriate distribution of social goods including political
rights
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Tobacco is Not an Equal Opportunity Killer n Smoking affects
young, the poor, depressed, uninsured, less educated, blue-collar,
and minorities most in the US; n Addiction affects those with the
least information about health risks, with the fewest resources to
resist advertising, and the least access to cessation services; n
Those below poverty line are >40% more likely to smoke than
those above poverty line.
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Whats Wrong With This Picture? n Tobacco industry contributes
five times as much to Republican candidates as to democratic
candidates; n No global leadership from US DHHS; n Small funds
channeled from CDC and NIH through World Bank, WHO, and other
organizations, but not from USAID; n More is known about the health
consequences of tobacco use and the effectiveness of tobacco
control than any other risk factor. More is known about the vectors
than ever before.
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Global Tobacco Control Key questions for global tobacco control
research and practice: u What is ethical basis for tobacco control?
u What is the optimal policy mix for tobacco control? u What is the
US role in u global tobacco control?
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Summary n Tobacco mortality is growing, with higher burden
among poor n Specific market failures support government
intervention n Demand measures are the most cost effective n
Helping adults quit is as important as preventing starting n
Control of smuggling is major supply-side intervention n Poor
implementation of effective interventions in lower income
countriesneeds international cooperation n US has an ethical,
scientific, and public health responsibility to lead and not to
just passively follow global Tobacco Control through the FCTC.
Slide 24
Framework Convention on Tobacco Control n First treaty
negotiated under WHO; n Agreement by consensus at 2003 World Heath
Assembly (192 countries); n Takes effect February 27, 2005!! n So
far, 168 have signed, >90 ratified; NOT U.S. n Depends on
developing national policies in accordance with obligations; n
Advertising ban, warning labels, misleading information on labels,
taxation, clean-indoor air policy, liability, smuggling controls,
etc.