To win in mobile is to win. Period

#MobileBeat

The mobile ecosystemUp and to the right

John KoetsierVP Research, VentureBeat

@johnkoetsier

#MobileBeat

#winning

53% of the top 100 unicorns are mobile-only, mobile-first,

or largely mobile

The tough question: How to win?

3 waves of success in mobile

Almost 250 companies

55,000 employees

$25B in funding

15 $B companies

most interesting piece?

let’s zoom in a little

mobile user acquisition

v.

app analytics

mobile marketing automation

mobile advertising

one study: 3X brand recall from mobile video ad vs TV

that brings us back full circle

#winning

To win in mobile is to win. Period

Thank you!

#MobileBeat

John Koetsier

VP Research, VentureBeat

@johnkoetsier