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To stimulate community engagement, individual action, and
culture of conservation by engaging volunteers to deliver one free
compact fluorescent bulb (CFL) to every household in Canada.
Polling/research by: www.ekos.com Compiled by: Stuart Hickox,
Campaign Directorwww.onechange.orgFebruary 2006
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Eight weeks. 25,000 lights.Launch date (Ottawa South): October
29, 2005 By December 31, 2005: 24,900 bulbs distributed
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Impact25,000 CFL bulbs =1 MW of electricity saved1,562 tonnes of
coal1,245 tonnes of greenhouse gas$1,245,000 in Hydro savings*
* Hydro savings over 5 years
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Community engagement985 registered volunteers and community
contacts1,300 e-mail contest entriesWork with community groups:Big
SistersCanada25 Civic Engagement RoundtableCanterbury Community
AssociationCarleton University Ravens RugbyChild and Youth Friendly
OttawaCooperative Housing Association of Eastern OntarioEco Energy
Choices OttawaFaith and The Common Good (Ottawa)Habitat for
HumanityHeron Emergency Food ServiceHindu Festival of LightJim
Watsons Energy Conservation FairSomali Integration Community
CentreSouth-East Ottawa Centre for a Healthy Community
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A Non-Partisan InitiativeFormer Ottawa Centre MP Ed
BroadbentDavidMcGuinty, Member of Parliament (Ottawa South)NDP
Leader Jack LaytonGreen Party Leader JimHarris in TorontoThe Right
Honourable Paul MartinThe Right Honourable Stephen Harper, Prime
Minister of Canada
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Media CoveragePower of an idea - National Post Editorial.
November4,2005Its easy to like Project Porchlight Our advice to
David (McGuinty) is to call brother Dalton to tell him about the
value of a campaign for energy conservation.
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Coupon redemptionCoupons for one free bulb mailed to 48,000
Ottawa South households in December, 2005By December 31, 2005:7300
coupons redeemed with names and addresses15.2% redemption rate
(2-3%) redemption rate typical for unaddressed ad mail)
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Independent Impact AnalysisYour project is a smashing success. -
Paul Adams, Executive Director Ekos Research Associates
Contracted to develop a follow-up survey and undertake random
public phone polling of Ottawa South residents to assess
Porchlights impact.2000 telephone interviews conducted. Surveys
period: January 4-6, 2006
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Survey ResultsFamiliarity with the CampaignReceiving the
BulbsInstalling the BulbsReason for Not Installing BulbsCoupon
RedemptionFamiliarity with Fluorescent BulbsPrior Installation of
Fluorescent Bulbs
Reason for Installing BulbsLocation of BulbsCost-Effectiveness
of BulbsIncreasing Usage a Good IdeaPerceived Environmental
BenefitsLikelihood of Future UseProject Porchlight A GoodIdea
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Familiarity With the Campaign Where did you hear of the
campaign?** 78% of respondents had heard of Project Porchlight
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34%6%13%29%30%0%20%40%60%80%From the mediaFrom coupon in the
mailboxSomeone at the doorFamily/friends/neighbours(Open-ended
question. Multiple responses accepted)Have not heard about it
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Installing the Bulbs Have you or somebody else in your household
installed thelightbulb?
35%63%YesNoOf those who had not installed the bulb, 80% said
that they intended to. Most were waiting for another bulb to burn
out.
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Prior Installation of CFL BulbsPrior to the campaign, had you
installed any compact fluorescent light bulbs in your home?If not,
what is the reason that you have not installed compact fluorescent
bulbs in your home?29%35%7%29%Yes, six or moreYes, two to fiveYes,
oneNo9%5%9%10%13%14%14%14%17%0%20%No needMay consider next time you
buyToo Expensiven=111Not sure of benefitsNo time/havent thought
about itDont like the light qualityBulbs dont work in
outletsUnaware of their existenceDK/NR
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Reason for Installing Bulbs Why did you install compact
fluorescent bulbs in yourhome?8%14%20%44%78%0%20%40%60%80%To save
moneyConcerned about the environmentJust to try them outLonger
lifeTo save energy(Open-ended question. Multiple responses
accepted)
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Increasing Usage a Good IdeaIn general, do you think it is a
very good idea, a good idea, not a very good idea or a bad idea for
people in Ontario to start using compact fluorescent light bulbs
more?
8%1%1%45%44%0%20%40%60%80%100%A very good ideaA good ideaNot a
very good ideaDK/NRn=503A bad idea
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Campaign Will Increase FutureCFLUseWould you say that as a
result of Project Porchlight, you are more or less likely to use
CFL bulbs in the future?7%4%32%23%34%0%20%40%Much more
likelySomewhat more likelyLess likelyDK/NRAbout the same
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Message of Change ReceivedAnd how would you say your use of
these light bulbs is likely to change? Would you say that you are
likely to5%38%11%31%7%Change all the bulbsInstall when old bulbs
burn outConsider next time you buy bulbsNo change: already use
themInstall in certain locations
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Porchlight Impact More Than Just BulbsCampaign stimulates
culture of conservation, delivers message of individual change
Because of Project Porchlight: 11% will change all light bulbs in
home38% will replace with CFL when old ones burn out31% will
consider trying CFL next time buying
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Project Porchlight: A Good
Idea542153424246500%20%40%60%80%100%DK/NRA bad ideaNot a very good
ideaA good ideaA very good ideaSo far, Project Porchlight has only
given out compact fluorescent light bulbs and coupons to obtain
them in your neighbourhood in Ottawa. Do you think it would be a
good idea to do something similar in the rest of Ontario?Do you
think it was a good idea to give out compact fluorescent light
bulbs and coupons to obtain them in your neighbourhood?
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Stuart HickoxExecutive DirectorOneChange.org 613.260.7362
Paul AdamsExecutive Director
For more information on Project Porchlight: