#2 INBOUND FUNNEL #3 EASY PICKINS #4 MARKETING WITH INTENT Inbound Marketing Cut Expenses Upsell Existing Clients Active Marketing / Targeting Get a Raise $ $$ LinkedIn Referrals Low Hanging Fruit Drop Your Lowest Payer Get More Clients Analysis & Tweaking Execution Improvements Get Better Clients MINDSET RESET #1 LET’S BEGIN #6 LET’S OPTIMIZE ROAD MAP TO DOUBLING YOUR WRITING INCOME Get Productive #5 PLANNING FOR SUCCESS Your Ideal Client Let’s Make a Plan Plan Templates Client Analysis