Tns2613 12linkedinbrandambassadors Ukfinal 130426060759 Phpapp02

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TNS & LinkedIn 2013 [email protected] | talent.linkedin.com

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!at is $o% ole


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/esentes

Amy Miller

Moderator

LinkedIn

Etienne Tremblin

Presenter

LinkedIn

Mike Schroeder

Presenter

TNS ,m(lo$ee

Insi"!ts


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*o%t TNS

oc%s on (o#idin" inno#ati#e sol%tions

,m(lo$ee ,n"a"ement

Retention of To( Talent

and *'aeness

%stome ,n"a"ement

Leades!i( 4e#elo(ment

Nomati#e dataase com(ised of infomationfom 25 million em(lo$ees s%#e$ed ann%all$in 1205 co%nties

lobal leader o! custom research"analysis and insights with #$"%%%

employees in % countries


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*o%t LinkedIn Talent Sol%tions

Find and attract the bestpassive talent

- Source anyone on LinkedIn

- Target the right person with the right

job

- Showcase your company's talent brand

and culture

Sourcing Employer Branding Job Distribution - Insights


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+ Ti(s to on#et o% ,m(lo$ees to Talent and*massados

'# Focus on employee engagement

,ns%e %$ in fom senio leades!i( 'it! a foc%s onem(lo$ee en"a"ement and state"ic (lannin"

'( Educate your employees

,d%cate $o% em(lo$ees on and *massados!i(

'$ Encourage )Share and Tell*S!ae a%t!entic stoies7 (ict%es and com(an$ e#entsacoss a #aiet$ of media in ode fo em(lo$ees andfollo'es to e(ost and di#e #ial dis(esion

'+ Measure & monitor your initiatives to gaugesuccess

8eas%e en"a"ement and ceate action (lans t!at %ild afo%ndation of en"a"ed em(lo$ees and and amassados


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S9:R, 1 e8akete ;La+2 st%d$7 *%"%st 2011< 2 LinkedIn ollo'e *nal$sis7 =an%a$ 2012

/eo(le follo' com(anies on social(latfoms fo diffeent easons

Most follow for incentives,rewards, or discounts.1

Follow for news, insights,and product information.2


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Employee ,alue -ropositionThe attributes that you mostwant associated with your

company

Employer BrandingThe deliery o! your E"P acrosseery communication touch pointboth internal and e#ternal

Brand -romise

!at is $o% ,m(lo$e>al%e /o(osition &andin"


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!$ s!o%ld

$o% cae


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Im(act of Social 8edia

/eo(le ae $. more likelyto s(ead ad ne's t!an "ood7 and socialmedia ceates a tans(aent o%nda$ et'een $o% em(lo$ees

and t!e maket(lace

Long-term

relationships

/+0of follo'es 'o%ld

follo' com(anies?indefinitel$

/#0of memes ae moe

likel$ to s!aeinfomation as a es%ltof follo'in" a com(an$

Brand

evangelists

Engaged talent

pool

1#0of memes ae

inteested in %(dates onAo o((ot%nities fomcom(anies t!e$ follo'

So%ce LinkedIn st%d$ of 3B005 "loal (ofessionals cond%cted in =an%a$ 2012


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cost a "loal man%fact%in" fim CD3 million:S4 a $ea in lost (od%cti#it$7 (oo E%alit$ & se#icele#els7 !i"!e accident ates & asenteeism

Disengaged emploees!

,m(lo$ee ,n"a"ement & %siness 9%tcomes

T2S 3esearch shows4

,m(lo$ee en"a"ement can incease (ofitailit$Fi"!e em(lo$ee en"a"ement often coincides'it! a !i"!e le#el of se#ice E%alit$

,m(lo$ee en"a"ement !as an infl%ence onc%stome etention

So%ce TNS ase St%dies


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,m(lo$ee ,n"a"ement and *massados


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Employees that are "#$%D

of their company and glad to

tell people about it

Employees who would

#E&$MME'D their company

to others as a good place to

work

50

5$0

BrandAmbassado

rs

4o o% Fa#e and *massados

So%ce TNS Gloal /anel St%d$


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eatin" and *massados

Brand ambassadors are supported through strong leadership ande!!ective brand training initiatives

To( ) Reasons,m(lo$ees ecomeand *massados

1. om(an$ and eH(eience sets %s a(at

(6 7 trust senior leadership

3. ok "i#es me a feelin" of accom(lis!ment

+. 8$ com(an$ is en#ionmentall$ es(onsile

56 7 !eel valued as an employee

1. 9% and eH(eience sets %s a(at fom com(etition

(6 Supervisor supports brand e.perience e!!orts

$6 Brand e.perience coaching and training is

e!!ective

+6 7 understand the behaviors to deliver the brande.perience

4i#es of

*massado ,ffots

So%ce TNS Gloal /anel St%d$


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8tili9ing Brand Ambassadors

/ofessional connections alone !a#e a si"nificant im(act on all (ats oftalent acE%isition7 addin" and amassados!i( com(onents 'ill im(o#e

(ece(tions

Impact of Connections

So%ce LinkedIn St%d$ of D0005 "loal (ofessionals cond%cted in 8ac! 2012

((0

#(:0

(:0


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+ Ti(s to on#et o% ,m(lo$ees to Talent and*massados


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EmployeeEngagement

Fi"!l$ en"a"edem(lo$ees ae and

amassados e$ di#es of

em(lo$eeen"a"ement

8ana"in"/efomance

aee

4e#elo(ment Reco"nition

SenioLeades!i(

Case Study ; 7


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*e $o% !i"!l$ en"a"ed em(lo$ees (at

of $o% talent acE%isition (ocess

*e $o% !i"!l$ en"a"ed em(lo$eesc%entl$ s!ain" on social media


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=uestionsemployees need

answers to4 !$ is t!is a "eat

(lace to 'ok

!at is t!e #al%e(o(osition fo a ne'em(lo$ee

!$ do 'e eHist in t!e

#ie' of o% c%stomes !at t$(e of talent

does t!is o"aniKationneed to "o'

!at eso%ces aea#ailale to !el( 'it!t!is effot

!at ae o% socialmedia (olicies

Case Study

* ot%ne )00 com(an$ in

t!e se#ice ind%st$ s!o'edt!at

*lmost +0 of itsem(lo$ees feel esticted$ t!e o"aniKationMs socialmedia (olic$

8oe t!an !alf of itsem(lo$ees 'o%ld s!aecom(an$ stoies "i#enmoe fleHile social media"%idelines

*fte addin" social mediato t!ei intanet7 o#e 60of its em(lo$ees en"a"e inintanet social media siteseit!e dail$ o 'eekl$

J2 ,4:*T, 9:R ,8/L9,,S


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>evelop and

Communicatea Social Media-olicy

4isti%te socialmedia "%idelinest!at enco%a"e(atici(ation anded%ce fea

/o#ide stoies offello' em(lo$eeson social media(latfoms

omm%nicate int!e locallan"%a"e and onlocal (latfoms

Bring Cross?

FunctionalTeams Together

eate ali"nmentt!o%"!comm%nication

,nco%a"e socialmedia(ofessional

collaoation 'it!collea"%es

,n!anceteam'ok $eakin" do'nintenal silos

%ildcomm%nities

8tili9e

7ntranet &Social MediaSites

:se intanets& social media(latfoms to!i"!li"!t t!econnections

acossem(lo$eeen"a"ementand (ositi#ec%stomeeH(eiences

J3 ,N9:R*G, SF*R, *N4 T,LLM


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Salesfoce.comMs !allen"e

Salesfoce.com 'ee tasked 'it! !iin" !%ndeds of acco%nt eHec%ti#esand sales en"inees. ,9 8ac enioff ose to t!e c!allen"e $ askin" !isem(lo$ees to t%n to t!ei net'oks to di#e a((licants


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1 ata! 1"#1$-11#1%& ecludes wee(ikeds

Salesfoce.comMs S%ccess Sto$

T!e im(act 'as im(essi#eO60 incease inem(lo$ee efeals t!at 'eekP

$5%@inks shared via@inked7n status updates

2H moe t!an t!e dail$ a#ea"e

ne post led to4 R,S:LTS

#5: Connections(50 Sales -ro!essionals

+% Companies

Shared @inks1

$ S4 ,m(lo$eesD#(0

@ikes1S4 ,m(lo$ee /osts D1%0

Status updates visible to


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ild ild est No *TS s$stemQ eac! f%nction!ad a diffeent (ocess

CCC S(endin" too m%c! mone$ on a"encies

No ,m(lo$e and No social media (esenceo diffeentiation fom ot!e com(anies

7ncrease the company !rom (%% to $%%employees in a year and build a scalable andstrong Talent Acuisition Team

Rapid7 had the momentum but if the TA teamcould not deliver, they were in trouble

Ra(idDMs 8akeo#e efoe

A@

Challenges


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Tran

s!

ormatio

n

Ra(idDMs 8akeo#e *fte

IN>9L>,4 ,8/L9,,S/%t em(lo$ees on a (edestalQt!e$ a#ed ao%t !o' a'esomeRa(id D is

IN>,ST,4 IN LIN,4INT99LS

?Seein" '!at LinkedIn did 'it!(e#io%s em(lo$e7 I (%t all m$mone$ in LinkedIn.

STR,NGTF,N,4 T9 *S9I*L 8,4I*

?If someone t'eets ao%t !o'a'esome 'e ae7 sa$ ea!7 'eae. ant to 'ok 'it! %sM

R,S:LTSR98 D0 T9

#%%09 ,8/L9,,S9N LIN,4IN

R98 17000T9 9>,R

G+"%%%9LL9,RS

:+0FIGF ,8/L9,,S*TIS*TI9N

S:R>, R*TING

2012 9ST9NBEST -@ACES

T H3

)*TI+,

S


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EmployeeEngagement

8eas%e em(lo$eeen"a"ement andfoc%s on t!e ke$di#es necessa$ toceate andamassados

Training & Coaching

8ana"ement

and amassados

Brand Ambassador-rograms

Im(act o %tiliKin"

net'oks foec%itin" to( talent

Social media(o"ams

Case Study

* %siness %nit e(otedestimated sa#in"s oflost (od%cti#it$ $im(o#in" en"a"ement$ C30 million (e $ea

9(eatin" (ofitinceased fom C1.2illion to o#e C2 illion

%nctional andde(atment leades%tiliKed an online action(lannin" and est(actices (latfom inode to im(lement ot!"loal and local action

(lans

J+ 8,*S:R, & 89NIT9R 9:R INITI*TI>,ST9 G*:G, S:,SS


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!at $o%

need to kno'


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TNS & LinkedIn 2012 [email protected] | [email protected]

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!at $o% need to kno'

'# activity on @inked7n I viewing pro!ileso! connections6 Fel( $o% em(lo$ees e ston" e(esentati#es $ !ostin" a?l%nc! and lean session to (o#ide ti(s to im(o#e t!ei (ofiles.

:se ad s(ace on em(lo$ee (ofiles to di#e taffic to $o%LinkedIn aee /a"e.

Employees are automatically !ollowerswhen listing their company employment6

Send ta"eted com(an$ stat%s %(dates on LinkedIn.

Fi"!li"!t $o% and amassados on $o% aee /a"e.

4e(lo$ ta"eted #esion of aee /a"es to s!o'case ele#antem(lo$ees and o((ot%nities to #isitos.

Employees can ampli!y your message6 ,nco%a"e em(lo$ees to s!ae ke$ %(dates to disti%te $o%

messa"e to t!ei connections.

oaden $o% disti%tion of Ao o((ot%nities to em(lo$eesMcicles and incease em(lo$ee efeals.

(or) (ith %s$wn the ad space

on our emploees* profiles

Lin)ed+n osEmploees share high priorit

os with their networ)

Lin)ed+n &areer "agesBuild our emploer rand with

highlighting our rand amassadors


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TNS & LinkedIn 2012 [email protected] | [email protected]

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S%mma$

Engagement & Jour Brand

LinkedIn & TNS ,m(lo$ee Insi"!ts eseac!

con#e"e on t'o ke$ findin"sO

PPPP


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%estions

/lease email %s atmike.sc!oede@tns"[email protected]@linkedin.com'it! an$ confidential E%estions


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Etienne Tremblin,[email protected]

@inked7nhttp$%%business&lin'edin&com%talent-solutions(EtienneTremblin

Mike chroeder8ike.sc!oede@tns"loal.com

T2S Employee 7nsightsT)Sei&com

http$%%blog&tnsei&com(tns*insights

%ildin" t!e f%t%e of insi"!ts to"et!eP

+ontact us

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