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• 1. Social/Cause Marketing The North Face is known for serving the community and hosting charity-based events, they are associated with The Conservation Alliance; supports grassroots citizen-action groups and they thrive in protecting outdoor areas. They also work with Access Fund's Non-profit Climbers Organization, which strives to preserve climbing in the United States and also finance climbers and other events. Leave no Trace is a non-profit organization which educates and conducts research and partnerships to preserve outdoor recreational areas and also work with American Mountain guide association and Alpine Ascents International Inc.

2. World Wide Fund for Nature An international non-governmental organization working on issues regarding the conservation, research and restoration of the environment It is the world's largest independent conservation organization with over 5 million supporters worldwide, working in more than 100 countries, supporting around 1,300[4] conservation and environmental projects Mission is "to stop the degradation of the planets natural environment and to build a future in which humans live in harmony with nature." Possible Social/Cause Marketing partner https://www.youtube.com/watch? v=ZnwQALsRTH4 3. Bear Grylls-Man vs. Wild Potential Celebrity Endorsements a British adventurer, writer and television presenter. He is best known for his television series Man vs. Wild, also known originally as Born Survivor: Bear Grylls in the United Kingdom, which ended in 2011. He is also involved in a number of television series in the United Kingdom and the United States on the theme of survival in the wild. 4. Les Stroud- SurvivorMan Les Stroud sees his television program as an opportunity to teach while entertaining. He encourages his viewers to show respect for the environment and to maintain control in dangerous situations. Conservation, to Les Stroud, is everyones responsibility. Survivorman is his venue for getting these points across to the public. Potential Celebrity Endorsements 5. 15th World Championships in Athletics Summer 2015 in Beijing, China The event will be the largest sporting event to take place at the Beijing National Stadium ("Bird's Nest") since the 2008 Summer Olympics. North Face could sponsor the event and athletes uniforms Possible Strategic Relationships 6. Business for Innovative Climate & Energy Policy (BICEP), an organization that works with key allies in the business community and relevant members of Congress to pass energy and climate change legislation. Bonneville Environmental Foundation (BEF), a nonprofit organization and key player in the carbon offset marketing. Conservation Fund, Go Zero, a program that allows individuals, corporations and communities to measure their carbon dioxide emissions and learn helpful ways to reduce those emissions and offset the remaining by planting trees. EPA Climate Leaders, a voluntary EPA industry-government partnership that works with companies to develop complete climate change strategies. Recurrent Energy, a leading solar power developer, and The North Face are working together to increase the amount of solar energy The North Face uses in the future. Suntech Energy Solutions, one of Californias fastest-growing providers of commercial and utility-scale solar power systems. Stopwaste.org, an organization that provides waste audits for corporations in Alameda County. BD, help The North Face reduce the environmental emissions. Sustainability Partners 7. Business for Innovative Climate & Energy Policy (BICEP), an organization that works with key allies in the business community and relevant members of Congress to pass energy and climate change legislation. Bonneville Environmental Foundation (BEF), a nonprofit organization and key player in the carbon offset marketing. Conservation Fund, Go Zero, a program that allows individuals, corporations and communities to measure their carbon dioxide emissions and learn helpful ways to reduce those emissions and offset the remaining by planting trees. EPA Climate Leaders, a voluntary EPA industry-government partnership that works with companies to develop complete climate change strategies. Recurrent Energy, a leading solar power developer, and The North Face are working together to increase the amount of solar energy The North Face uses in the future. Suntech Energy Solutions, one of Californias fastest-growing providers of commercial and utility-scale solar power systems. Stopwaste.org, an organization that provides waste audits for corporations in Alameda County. BD, help The North Face reduce the environmental emissions. Sustainability Partners